My rough notes from the Web 2.0 Keynote by Yahoo! CTO Ari Balogh:
· Yahoo! is making three big bets:
1. Be the starting point for all consumers
2. Be the must buy for advertisers
3. Provide an Open Platform
· Focus of today’s talk is on the later, open platform.
· Yahoo! broad set of assets are well known
· We lead in 7 areas including: Mail, My Front Page and Messenger (the full list was provided nor how Yahoo! was computed to “lead” in these area)
· 350M unique users/month and 500M users overall
· 20B page views/month
· 250M users minutes per month
· 10B user relationships across properties and this is the real asset
· Yahoo! has been open since 2003
· 25+ APIs
· 200K App IDs (hints at the large number of developers)
· #2 API in the world with Flikr
· 1B UI files/served/week
· Y!OS: (Yahoo! Open Strategy)
· Announcing today they are open all assets at Yahoo! to developers
· Planning to make all experiences at Yahoo “social”
· Provide an open developer platform with hooks for third parties to make experiences more social
· Built into application platform:
· Security: give users control of their data. Where they want to share what with who.
· Application gallery. A common way to <JRH>
· Unify profiles across all of Yahoo (this will take a while) and provide access to developers the social graph and the notification engine. Open up developer access to produce events and the platform includes the ranking engine to show users the most relevant events based upon their context (including social graph).
· Making Yahoo! more social:
· Not creating another social network
· Making all of yahoo “social”
· “social” isn’t a destination but rather a dimension of a user experience
· “social” drives relevance, community, and virality
· Showed some examples:
· Email client showing messages most relevant on the basis of social network
· Same basic idea for a “My Yahoo!” page
· When?
· Search Monkey is the first step
· Later this year they will deliver Y!OS and provide more uniform and consistent developer access
· Making Yahoo! more social will take longer with property by property steps being taken over next few years
· Summary:
1. Rewiring Yahoo! from the ground up
2. Open Yahoo! to developers like never before
3. Making Yahoo! more social across Yahoo! properties and to third party developers
The 12 min presentation is at: Ari Balogh Web 2.0 Expo Keynote.
James Hamilton, Windows Live Platform Services Bldg RedW-D/2072, One Microsoft Way, Redmond, Washington, 98052 W:+1(425)703-9972 | C:+1(206)910-4692 | H:+1(206)201-1859 | JamesRH@microsoft.com
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