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    <title>Perspectives</title>
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    <description>James Hamilton's Blog</description>
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    <copyright>James Hamilton</copyright>
    <lastBuildDate>Tue, 18 Jun 2013 19:15:27 GMT</lastBuildDate>
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      <dc:creator>James Hamilton</dc:creator>
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      <body xmlns="http://www.w3.org/1999/xhtml">Back<div> in 2009, in <a href="http://mvdirona.com/jrh/TalksAndPapers/JamesHamilton_CleanSlateCTO2009.pdf">Datacenter
Networks are in my way</a>, I argued that the networking world was stuck in the mainframe
business model: everything vertically integrated. In most datacenter networking equipment,
the core Application Specific Integrated Circuit (ASIC – the heart of a switch or
router), the entire hardware platform for the ASIC including power and physical network
connections, and the software stack including all the protocols all come from a single
vender and there is no practical mechanism to make different choices. This is how
the server world operated back 40 years ago and we get much the same result. Networking
gear is expensive, interoperates poorly, is expensive to manage and is almost always
over-subscribed and constraining the rest of the equipment in the datacenter. <div><br /></div><div>Further exaggerating what is already a serious problem, unlike the mainframe
server world of 40 years back, networking equipment is also unreliable. Each has 10s
of millions of lines of code under the hood forming frustratingly productive bug farms.
Each fault is met with a request from the vendor to “install the latest version” –
the new build is usually different than what was previously running but “different”
isn’t always good when running production systems. It’s just a new set of bugs to
start chasing.  The core problem is many customers ask for complex features they
believe will help make their network easier to manage. The networking vendor knows
delivering these features keeps the customer uniquely dependent upon that vendor’s
single solution. One obvious downside is the vendor lock-in that follows from these
helpful features but the larger problem is these extensions are usually not broadly
used, not well tested in subsequent releases, and the overall vendor protocol stacks
become yet more brittle as they become more complex aggregating all these unique customer
requests. This is an area in desperate need for change.
</div><div><br /></div><div>Because networking gear is complex and, despite them all implementing the same
RFCs, equipment from different vendors (and sometimes the same vendor) still interoperates
poorly. It’s very hard to deliver reliable networks at controllable administration
costs from multiple vendors freely mixing and matching. The customer is locked in,
the vendors know it, and the network equipment prices reflect that realization. 
</div><div><br /></div><div>Not only is networking gear expensive absolutely but the relative expensive of
networking is actually increasing over time. Tracking the cost of networking gear
as a ratio of all the IT equipment (servers, storage, and networking) in a data center,
a terrible reality emerges.  For a given spend on servers and storage, the required
network cost has been going up each year I have been tracking it. Without a fundamental
change in the existing networking equipment business model, there is no reason to
expect this trend will change.
</div><div><br /></div><div>Many of the needed ingredients for change actually have been in place for more
than half a decade now. We have very high function networking ASICs available from
Broadcom, Marvell, Fulcrum (Intel), and many others. Each competes with the others
driving much faster innovation and ensuring that cost decreases are passed on to customers
rather than simply driving more profit margin. Each ASIC design house produces references
designs that are built by multiple competing Original Design Manufacturers each with
their own improvements. Taking the widely used Broadcom ASIC as an example, routers
based upon this same ASIC are made by Quanta, Accton, DNI, Foxconn, Celestica, and
many others. Each competes with the others driving much faster innovation and ensuring
that the cost decreases are passed on to customers rather than further padding networking
equipment vendor margins.
</div><div><br /></div><div>What is missing is high quality control software, management systems, and networking
protocol stacks that can run across a broad range of competing, commodity networking
hardware. It’s still very hard to take merchant silicon ASICs packaged in ODM produced
routers and deploy production networks. Very big datacenter operators actually do
it but it’s sufficiently hard that this gear is largely unavailable to the vast majority
of networking customers.  
</div><div><br /></div><div>One of my favorite startups, Cumulus Networks, has gone after exactly the problem
of making ODM produced commodity networking gear available broadly with high quality
software support. Cumulus supports a broad range of ODM produced routing platforms
built upon Broadcom networking ASICs. They provide everything it takes above the bare
metal router to turn an ODM platform into a production quality router.  Included
is support for both layer 2 switching and layer 3 routing protocols including OSPF
(v2 and V3) and BGP.  Because the Cumulus system includes and is hosted on a
Linux distribution (Debian), many of the standard tools, management, and monitoring
systems just work. For example, they support Puppet, Chef, collectd, SNMP, Nagios,
bash, python, perl, and ruby. 
</div><div><br /></div><div>Rather than implement a proprietary device with proprietary management as the
big networking players typically do, or make it looks like a CISCO router as many
of the smaller payers often do, Cumulus makes the switch look like a Linux server
with high-performance routing optimizations. Essentially it’s just a routing optimized
Linux server.
</div><div><br /></div><div>The business model is similar to Red Hat Linux where the software and support
are available on a subscription model at a price point that makes a standard network
support contract look like the hostage payout that it actually is. The subscription
includes entire turnkey stack with everything needed to take one of these ODM produced
hardware platforms and deploy a production quality network. Subscriptions will be
available directly from Cumulus and through an extensive VAR network.
</div><div><br /></div><div>Cumulus supported platforms include Accton AS4600-54T (48x1G &amp; 4x10G), Accton
AS5600-52x (48x10G &amp; 4x40G), Agema (DNI brand) AG-6448CU (48x1G &amp; 4x10G),
Agema AG-7448CU (48x10G &amp; 4x40G), Quanta QCT T1048-LB9 (48x1G &amp; 4x10G), and
Quanta QCT T-3048-LY2 (48x10G &amp; 4x40G). Here’s a picture of many of these routing
platforms from the Cumulus QA lab:
</div><div><br /></div><p></p><img border="0" src="http://perspectives.mvdirona.com/content/binary/PizzaBoxUnitsInTest.jpg" /><br /><br /><div><div>In addition to these single ASIC routing and switching platforms, Cumulus is
also working on a chassis-based router to be released later this year:
</div><div><br /></div></div><img border="0" src="http://perspectives.mvdirona.com/content/binary/CumulusChassis.jpg" /></div><div><br /></div><div><div><br /></div><div>This platform has all the protocol support outlined above and delivers 512 ports
of 10G or 128 ports of 40G in a single chassis. High-port count chassis-based routers
have always been exclusively available from the big, vertically integrated networking
companies mostly because high-port count routers are expensive to design and are sold
in lower volumes than the simpler, single ASIC designs commonly used as Top of Rack
or as components of aggregation layer fabrics. Cumulus and their hardware partners
are not yet ready to release more details on the chassis but the plans are exciting
and the planned price point is game changing.  Expect to see this later in the
year.
</div><div><br /></div><div>Cumulus Networks was founded by JR Rivers and Nolan Leake in early 2010. Both
are phenomenal engineers and I’ve been huge fans of their work since meeting them
as they were first bringing the company together.  They raised seed funding in
2011 from Andreessen Horowitz, Battery Ventures, Peter Wagner, Gurav Garv, Mendel
Rosenblum, Diane Greene, and Ed Bugnion.  In mid-2012, they did an A-round from
Andreessen Horowitz and Battery Ventures
</div><div><br /></div><div>The pace of change continues to pick up in the networking world and I’m looking
forward to the formal announcement of the Cumulus chassis-based router.
</div><div><br /></div><div>--jrh
</div><div><br /></div><div>James Hamilton 
</div><div>e: jrh@mvdirona.com 
</div><div>w: http://www.mvdirona.com 
</div><div>b: http://blog.mvdirona.com / http://perspectives.mvdirona.com
</div></div><div><br /></div><img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=872dd193-eb1e-4ba6-b65b-65609d8ef7a7" /><br /><hr />
From <a href="http://perspectives.mvdirona.com">Perspectives</a>. 
</body>
      <title>Cumulus Networks: A Sneak Preview of One of My Favorite Startups</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,872dd193-eb1e-4ba6-b65b-65609d8ef7a7.aspx</guid>
      <link>http://perspectives.mvdirona.com/2013/06/18/CumulusNetworksASneakPreviewOfOneOfMyFavoriteStartups.aspx</link>
      <pubDate>Tue, 18 Jun 2013 19:15:27 GMT</pubDate>
      <description>Back&lt;div&gt;&amp;nbsp;in 2009, in &lt;a href="http://mvdirona.com/jrh/TalksAndPapers/JamesHamilton_CleanSlateCTO2009.pdf"&gt;Datacenter
Networks are in my way&lt;/a&gt;, I argued that the networking world was stuck in the mainframe
business model: everything vertically integrated. In most datacenter networking equipment,
the core Application Specific Integrated Circuit (ASIC – the heart of a switch or
router), the entire hardware platform for the ASIC including power and physical network
connections, and the software stack including all the protocols all come from a single
vender and there is no practical mechanism to make different choices. This is how
the server world operated back 40 years ago and we get much the same result. Networking
gear is expensive, interoperates poorly, is expensive to manage and is almost always
over-subscribed and constraining the rest of the equipment in the datacenter.&amp;nbsp;&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;Further exaggerating what is already a serious problem, unlike the mainframe
server world of 40 years back, networking equipment is also unreliable. Each has 10s
of millions of lines of code under the hood forming frustratingly productive bug farms.
Each fault is met with a request from the vendor to “install the latest version” –
the new build is usually different than what was previously running but “different”
isn’t always good when running production systems. It’s just a new set of bugs to
start chasing. &amp;nbsp;The core problem is many customers ask for complex features they
believe will help make their network easier to manage. The networking vendor knows
delivering these features keeps the customer uniquely dependent upon that vendor’s
single solution. One obvious downside is the vendor lock-in that follows from these
helpful features but the larger problem is these extensions are usually not broadly
used, not well tested in subsequent releases, and the overall vendor protocol stacks
become yet more brittle as they become more complex aggregating all these unique customer
requests. This is an area in desperate need for change.
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;Because networking gear is complex and, despite them all implementing the same
RFCs, equipment from different vendors (and sometimes the same vendor) still interoperates
poorly. It’s very hard to deliver reliable networks at controllable administration
costs from multiple vendors freely mixing and matching. The customer is locked in,
the vendors know it, and the network equipment prices reflect that realization.&amp;nbsp;
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;Not only is networking gear expensive absolutely but the relative expensive of
networking is actually increasing over time. Tracking the cost of networking gear
as a ratio of all the IT equipment (servers, storage, and networking) in a data center,
a terrible reality emerges. &amp;nbsp;For a given spend on servers and storage, the required
network cost has been going up each year I have been tracking it. Without a fundamental
change in the existing networking equipment business model, there is no reason to
expect this trend will change.
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;Many of the needed ingredients for change actually have been in place for more
than half a decade now. We have very high function networking ASICs available from
Broadcom, Marvell, Fulcrum (Intel), and many others. Each competes with the others
driving much faster innovation and ensuring that cost decreases are passed on to customers
rather than simply driving more profit margin. Each ASIC design house produces references
designs that are built by multiple competing Original Design Manufacturers each with
their own improvements. Taking the widely used Broadcom ASIC as an example, routers
based upon this same ASIC are made by Quanta, Accton, DNI, Foxconn, Celestica, and
many others. Each competes with the others driving much faster innovation and ensuring
that the cost decreases are passed on to customers rather than further padding networking
equipment vendor margins.
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;What is missing is high quality control software, management systems, and networking
protocol stacks that can run across a broad range of competing, commodity networking
hardware. It’s still very hard to take merchant silicon ASICs packaged in ODM produced
routers and deploy production networks. Very big datacenter operators actually do
it but it’s sufficiently hard that this gear is largely unavailable to the vast majority
of networking customers. &amp;nbsp;
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;One of my favorite startups, Cumulus Networks, has gone after exactly the problem
of making ODM produced commodity networking gear available broadly with high quality
software support. Cumulus supports a broad range of ODM produced routing platforms
built upon Broadcom networking ASICs. They provide everything it takes above the bare
metal router to turn an ODM platform into a production quality router. &amp;nbsp;Included
is support for both layer 2 switching and layer 3 routing protocols including OSPF
(v2 and V3) and BGP. &amp;nbsp;Because the Cumulus system includes and is hosted on a
Linux distribution (Debian), many of the standard tools, management, and monitoring
systems just work. For example, they support Puppet, Chef, collectd, SNMP, Nagios,
bash, python, perl, and ruby.&amp;nbsp;
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;Rather than implement a proprietary device with proprietary management as the
big networking players typically do, or make it looks like a CISCO router as many
of the smaller payers often do, Cumulus makes the switch look like a Linux server
with high-performance routing optimizations. Essentially it’s just a routing optimized
Linux server.
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;The business model is similar to Red Hat Linux where the software and support
are available on a subscription model at a price point that makes a standard network
support contract look like the hostage payout that it actually is. The subscription
includes entire turnkey stack with everything needed to take one of these ODM produced
hardware platforms and deploy a production quality network. Subscriptions will be
available directly from Cumulus and through an extensive VAR network.
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;Cumulus supported platforms include Accton AS4600-54T (48x1G &amp;amp; 4x10G), Accton
AS5600-52x (48x10G &amp;amp; 4x40G), Agema (DNI brand) AG-6448CU (48x1G &amp;amp; 4x10G),
Agema AG-7448CU (48x10G &amp;amp; 4x40G), Quanta QCT T1048-LB9 (48x1G &amp;amp; 4x10G), and
Quanta QCT T-3048-LY2 (48x10G &amp;amp; 4x40G). Here’s a picture of many of these routing
platforms from the Cumulus QA lab:
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;img border="0" src="http://perspectives.mvdirona.com/content/binary/PizzaBoxUnitsInTest.jpg"&gt;
&lt;br&gt;
&lt;br&gt;
&lt;div&gt;
&lt;div&gt;In addition to these single ASIC routing and switching platforms, Cumulus is
also working on a chassis-based router to be released later this year:
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;img border="0" src="http://perspectives.mvdirona.com/content/binary/CumulusChassis.jpg"&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;This platform has all the protocol support outlined above and delivers 512 ports
of 10G or 128 ports of 40G in a single chassis. High-port count chassis-based routers
have always been exclusively available from the big, vertically integrated networking
companies mostly because high-port count routers are expensive to design and are sold
in lower volumes than the simpler, single ASIC designs commonly used as Top of Rack
or as components of aggregation layer fabrics. Cumulus and their hardware partners
are not yet ready to release more details on the chassis but the plans are exciting
and the planned price point is game changing. &amp;nbsp;Expect to see this later in the
year.
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;Cumulus Networks was founded by JR Rivers and Nolan Leake in early 2010. Both
are phenomenal engineers and I’ve been huge fans of their work since meeting them
as they were first bringing the company together. &amp;nbsp;They raised seed funding in
2011 from Andreessen Horowitz, Battery Ventures, Peter Wagner, Gurav Garv, Mendel
Rosenblum, Diane Greene, and Ed Bugnion. &amp;nbsp;In mid-2012, they did an A-round from
Andreessen Horowitz and Battery Ventures
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;The pace of change continues to pick up in the networking world and I’m looking
forward to the formal announcement of the Cumulus chassis-based router.
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;--jrh
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;James Hamilton&amp;nbsp;
&lt;/div&gt;
&lt;div&gt;e: jrh@mvdirona.com&amp;nbsp;
&lt;/div&gt;
&lt;div&gt;w: http://www.mvdirona.com&amp;nbsp;
&lt;/div&gt;
&lt;div&gt;b: http://blog.mvdirona.com / http://perspectives.mvdirona.com
&lt;/div&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=872dd193-eb1e-4ba6-b65b-65609d8ef7a7" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,872dd193-eb1e-4ba6-b65b-65609d8ef7a7.aspx</comments>
      <category>Hardware</category>
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      <dc:creator>James Hamilton</dc:creator>
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      <slash:comments>18</slash:comments>
      <title>The Power Failure Seen Around the World</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,ce079e9f-3ade-45e5-a33c-48e40b9381fb.aspx</guid>
      <link>http://perspectives.mvdirona.com/2013/02/04/ThePowerFailureSeenAroundTheWorld.aspx</link>
      <pubDate>Mon, 04 Feb 2013 19:16:06 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;In the data center world, there are few events
taken more seriously than power failure and considerable effort is spent to make them
rare. When a datacenter experiences a power failure, it’s a really big deal for all
involved. But, a big deal in the infrastructure world still really isn’t a big deal
on the world stage. The &lt;/font&gt;&lt;a href="http://www.nfl.com/superbowl/47"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Super
Bowl&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; absolutely is a big deal by
any measure. On average over the last couple of years, the Super Bowl has attracted
111 million viewers and is the number 1 most watched television show in North America
eclipsing the &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Goodbye,_Farewell,_and_Amen"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;final
episode of Mash&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;World-wide,
the Super Bowl is only behind the European Cup (&lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/UEFA_Champions_League"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;UEFA
Champions Leaque&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;)
which draws 178 million viewers. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;When the 2013 Super Bowl power
event occurred, the Baltimore Ravens had just run back the second half opening kick
for a touchdown and they were dominating the game with a 28 to 6 point lead. The 49ers
had already played half the game and failed to get a single touchdown. The Ravens
were absolutely dominating and they started the second half by tying the record for
the longest kickoff return in NFL history at 108 yards. The game momentum was strongly
with Baltimore.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;At 13:22 in the third quarter,
just 98 seconds into the second half, ½ of the Superdome lost primary power. Fortunately
it wasn’t during the runback that started the second half. &lt;span style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/span&gt;The
power failure let to a 34 min delay to restore full lighting the field and, when the
game restarted, the 49ers were on fire. The game was fundamentally changed by the
outage with the 49ers rallying back to a narrow defeat of only 3 points. The game
ended 34 to 31 and it really did come down to the wire where either team could have
won. There is no question the game was exciting and some will argue the power failure
actually made the game more exciting. But, NFL championships should be decided on
the field and not impacted by the electrical system used by the host stadium. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;What happened at 13:22 in the
third quarter when much of the field lighting failed?&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;a href="http://www.entergy.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Entergy&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;,
the utility supply power to the Superdome reported their “distribution and transmission
feeders that serve the Superdome were never interrupted” (&lt;/font&gt;&lt;a href="http://www.nytimes.com/2013/02/04/sports/football/power-outage-in-superdome-delays-super-bowl.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Before
Game Is Decided, Superdome Goes Dark&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;).
It was a problem at the facility. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The joint report from SMG the
company that manages the Superdome and Entergy, the utility power provider, said:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;i style="mso-bidi-font-style: normal"&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;A
piece of equipment that is designed to monitor electrical load sensed an abnormality
in the system. Once the issue was detected, the sensing equipment operated as designed
and opened a breaker, causing power to be partially cut to the Superdome in order
to isolate the issue. Backup generators kicked in immediately as designed.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/i&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;i style="mso-bidi-font-style: normal"&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/i&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;i style="mso-bidi-font-style: normal"&gt;Entergy
and SMG subsequently coordinated start-up procedures, ensuring that full power was
safely restored to the Superdome. The fault-sensing equipment activated where the
Superdome equipment intersects with Entergy’s feed into the facility. There were no
additional issues detected. Entergy and SMG will continue to investigate the root
cause of the abnormality.&lt;/i&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Essentially, the utility circuit
breaker detected an “anomaly” and opened the breaker. Modern switchgear have many
sensors monitored by firmware running on a programmable logic controller. The advantage
of these software systems is they are incredibly flexible and can be configured uniquely
for each installation. The disadvantage of software systems is the wide variety of
configurations they can support can be complex and the default configurations are
used perhaps more often than they should. The default configurations in a country
where legal settlements can be substantial tend towards the conservative side. We
don’t know if that was a factor in this event but we do know that no fault was found
and the power was stable for the remainder of the game. This was almost certainly
a false trigger.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Because the cause has not yet
been reported and, quite often, the underlying root cause is never found. But, it’s
worth asking, is it possible to avoid long game outages and what would it cost?&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;As
when looking at any system faults, the tools we have to mitigate the impact are: 1)
avoid the fault entirely, 2) protect against the fault with redundancy, 3) minimize
the impact of the fault through small fault zones, and 4) minimize the impact through
fast recovery.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;Fault
avoidance:&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt; &lt;/span&gt;&lt;font size=3&gt;Avoidance
starts with using good quality equipment, configuring it properly, maintaining it
well, and testing it frequently. Given the Superdome just went through &lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;a href="http://theenergycollective.com/sbattaglia/180236/superdome-scores-touchdown-energy-efficiency"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;$336
million renovation&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;,
the switch gear may have been relatively new and, even if it wasn’t, it likely was
almost certainly recently maintained and inspected. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Where issues often arise are in
configuration. Modern switch gear have an amazingly large number of parameters many
of which interact with each other and, in total, can be difficult to fully understand.
And, given the switch gear manufactures know little about the intended end-use application
of each switchgear sold, they ship conservative default settings. Generally, the risk
and potential negative impact of a false positive (breaker opens when it shouldn’t)
is far less than a breaker that fails to open. Consequently conservative settings
are common. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Another common cause of problems
is lack of testing. The best way to verify that equipment works is to test at full
production load in a full production environment in a non-mission critical setting.
Then test it just short of overload to ensure that it can still reliably support the
full load even though the production design will never run it that close to the limit,
and finally, test it into overload to ensure that the equipment opens up on real faults. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The first, testing in full production
environment in non-mission critical setting is always done prior to a&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;major
event. But the latter two tests are much less common: 1) testing at rated load, and
2) testing beyond rated load.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Both require
synthetic load banks and skill electricians and so these tests are often not done.
You really can’t beat testing in a non-mission critical setting as a means of ensuring
that things work well in a mission critical setting (game time).&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;Redundancy:&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt; &lt;/span&gt;&lt;font size=3&gt;If
we can’t avoid a fault entirely, the next best thing is to have redundancy to mask
the fault. Faults will happen. The electrical fault at the &lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;a href="http://www.cbsnews.com/8301-400_162-57345365/power-outages-plague-monday-night-football/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Monday
Night Football game back in December of 2011&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; was
caused by utility sub-station failing. These faults are unavoidable and will happen
occasionally. But is protection against utility failure possible and affordable? Sure,
absolutely. Let’s use the Superdome fault yesterday as an example.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The &lt;/font&gt;&lt;a href="http://theenergycollective.com/sbattaglia/180236/superdome-scores-touchdown-energy-efficiency"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;entire
Superdome load is only 4.6MW&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;. This
load would be easy to support on two 2.5 to 3.0MW utility feeds each protected by
its own generator. &lt;/font&gt;&lt;a href="http://www.cat.com/power-generation"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Generators
in the 2.5 to 3.0 MW range are substantial V16 diesel engines&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; the
size of a mid-sized bus. And they are expensive running just under $1M each but they
are also available in mobile form and inexpensive to rent. The rental option is a
no-brainer but let’s ignore that and look at what it would cost to protect the Superdome
year around with a permanent installation. We would need 2 generators, the switchgear
to connect it to the load and uninterruptable power supplies to hold the load during
the first few seconds of a power failure until the generators start up and are able
to pick up the load. To be super safe, we’ll buy third generator just in case there
is a problem and one of the two generators don’t start. The generators are under $1m
each and the overall cost of the entire redundant power configuration with the extra
generator could be had for under $10m.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Looking
at statistics from the 2012 event, a 30 second commercial costs just over $4m.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;For the price of just over 60
seconds of commercials the facility could protected against fault. And, using rental
generators, less than 30 seconds of commercials would provide the needed redundancy
to avoid impact from any utility failure. Given how common utility failures are and
the negative impact of power disruptions at a professional sporting event, this looks
like good value to me. Most sports facilities chose to avoid this “unnecessary” expense
and I suspect the Superdome doesn’t have full redundancy for all of its field lighting.
But even if it did, this failure mode can sometimes cause the generators to be locked
out and not pick up the load during a some power events. In this failure mode, when
a utility breaker incorrectly senses a ground fault within the facility, it is frequently
configured to not put the generator at risk by switching it into a potential ground
fault. My take is I would rather run the risk of damaging the generator and avoid
the outage so I’m not a big fan of this “safety” configuration but it is a common
choice.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;Minimize
Fault Zones:&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt; &lt;/span&gt;&lt;font size=3&gt;The
reason why only ½ the power to the Superdome went down was because the system installed
at the facility has two fault containment zones. In this design, a single switchgear
event can only take down ½ of the facility. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Clearly the first choice is to
avoid the fault entirely. And, if that doesn’t work, have redundancy take over and
completely mask the fault. But, in the rare cases where none of these mitigations
work, the next defense are small fault containment zones. Rather than using 2 zones,
spend more on utility breakers and have 4 or 6 and, rather than losing ½ the facility,
lose ¼ or 1/6.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;And, if the lighting power
is checker boarded over the facility lights, (lights in a contiguous region are not
all powered by the same utility feed but the feeds are distributed over the lights
evenly), rather than losing ¼ or 1/6 of the lights in one area of the stadium, we
would lose that fraction of the lights evenly over the entire facility. Under these
conditions, it might be possible to operate with slightly degraded field lighting
and be able to continue the game without waiting for light recovery.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;Fast
Recovery: &lt;/span&gt;&lt;/b&gt;&lt;font size=3&gt;Before we get to this fourth option, fast recovery,
we have tried hard to avoid failure, then we have used power redundancy to mask the
failure, then we have used small fault zones to minimize the impact. The next best
thing we can do is to recover quickly. Fast recovery depends broadly on two things:
1) if possible automate recovery so it can happen in seconds rather than the rate
at which humans can act, 2) if humans are needed, ensure they have access to adequate
monitoring and event recording gear so they can see what happened quickly and they
have trained extensively and are able to act quickly. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;In this particular event, the recovery was
not automated. Skilled electrical technicians were required. They spent nearly 15
minute checking system states before deciding it was safe to restore power. Generally,
15 min on a human judgment driven recover decision isn’t bad. But the overall outage
was 34 min. If the power was restored in 15 min, what happened during the next 20?&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;The &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Gas-discharge_lamp"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;gas
discharge lighting&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; still
favored at large sporting venues, take roughly 15 minutes to restart after a momentary
outage. Even a very short power interruption will still suffer the same long recovery
time. Newer light technologies are becoming available that are both more power efficient
and don’t suffer from these long warm-up periods.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;It doesn’t appear that the final
victor of Super Bowl XLVII was changed by the power failure but there is no question
the game was broadly impacted. If the light failure had happened during the kickoff
return starting the third quarter, the game may have been changed in a very fundamental
way. Better power distribution architectures are cheap by comparison. Given the value
of the game, the relative low cost of power redundancy equipment, I would argue it’s
time to start retrofitting major sporting venues with more redundant design and employing
more aggressive pre-game testing.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 4"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-no-proof: yes; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font face=Calibri&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-no-proof: yes; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;br&gt;
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From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,ce079e9f-3ade-45e5-a33c-48e40b9381fb.aspx</comments>
      <category>Hardware</category>
      <category>Ramblings</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=9b76d4bf-fdaf-4314-a991-22ef8dc2df1a</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
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      <slash:comments>16</slash:comments>
      <title>Customer Trust</title>
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      <link>http://perspectives.mvdirona.com/2013/01/15/CustomerTrust.aspx</link>
      <pubDate>Tue, 15 Jan 2013 04:32:32 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;In the cloud there is nothing
more important than customer trust. Without customer trust, a cloud business can’t
succeed. When you are taking care of someone else’s assets, you have to treat those
assets as more important than your own. Security has to be rock solid and absolutely
unassailable. Data loss or data corruption has to be close to impossible and incredibly
rare.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;And
all commitments to customers have to be respected through business changes. These
are hard standards to meet but, without success against these standards, a cloud service
will always fail. Customers can leave any time and, if they have to leave, they will
remember you did this to them.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;These are facts and anyone working
in cloud services labors under these requirements every day. It’s almost reflexive
and nearly second nature. What brought this up for me over the weekend was a note
I got from one of my cloud service providers. It emphasized that it really is worth
talking more about customer trust.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Let’s start with some history.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Many
years ago, &lt;/font&gt;&lt;a href="http://www.linkedin.com/pub/michael-merhej/3/704/647"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Michael
Merhej&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; and &lt;/font&gt;&lt;a href="http://www.tomkleinpeter.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Tom
Klienpeter&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; started
a company called ByteTaxi that eventually offered a product called Foldershare. It
was a simple service with a simple UI but it did peer-to-peer file sync incredibly
well, it did it through firewalls, it did it without install confusion and, well,
it just worked. It was a simple service but was well executed and very useful. In
2005, Microsoft acquired Foldershare and continued to offer the service. It didn’t
get enhanced much for years but it remained useful.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Then
Microsoft came up with a broader plan called Windows Live Mesh and the Foldershare
service was renamed. Actually the core peer-to-peer functionality passed through an
array of names and implementations from Foldershare, Windows Live Foldershare, Windows
Live Sync and finally Windows Live Mesh.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;During the early days at Microsoft,
it was virtually uncared for and had little developer attention. As new names and
implementations were announced and the feature actually had developer attention, it
was getting enhanced but, ironically, it was also getting somewhat harder to use and
definitely less stable. But, it still worked and the functionality lived on in Live
Mesh. Microsoft has another service called Skydrive that does the same thing that
all the other cloud sync services do: sync files to cloud hosted storage. Unfortunately,
it doesn’t include the core peer-to-peer functionality of Live Mesh.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Reportedly
40% of the Live Mesh users also use Skydrive.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;This is where we get back to customer
trust. Over the weekend, Microsoft sent out a note to all Mesh users confirming it
will be shut off next month as a follow up to their announcement that the service
will be killed that went out in December. They explained the reason to terminate the
service and remove the peer-to-peer file sync functionality:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Segoe UI','sans-serif'; COLOR: #454545; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'"&gt;Currently
40% of Mesh customers are actively using SkyDrive and based on the positive response
and our increasing focus on improving personal cloud storage, it makes sense to merge
SkyDrive and Mesh into a single product for anytime and anywhere access for files.&lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Live Mesh is being killed without
a replacement service.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;It’s not a big
deal but 2 months isn’t a lot of warning. I know that this sort of thing can happen
to small startups anytime and, at any time, customers could get left unsupported.
But, Microsoft seems well beyond the startup phase at this point. &lt;span style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/span&gt;I
get that strategic decisions have to be made but there are times when I wonder how
much thought went into the decision. I suspect it was something like “there are only
3 million Live Mesh customers so it’s really not worth continuing with it.” And, it
actually may not be worth continuing the service. But, there is this customer trust
thing. And I just hate to see it violated – it’s bad for all cloud provider when anyone
in the industry makes a decision that raises the customer trust question. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Fortunately, there is a Mesh replacement service: &lt;/font&gt;&lt;a href="http://www.cubby.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.cubby.com/&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;I’ve
been using it since the early days when it was in controlled beta. Over the last month
or so Cubby has moved to full, unrestricted production. It’s been solid for the period
I’ve been using it and, like Foldershare, its simple and it works. I really like it.
If you are a Mesh user, were a Foldershare user, or just would like to be able to
sync your files between your different systems, try Cubby.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Cubby
also add support for Android or IOS devices without extra cost. Cubby is well executed
and stable.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;It must be Cloud Cleaning week at Microsoft.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;A
friend forwarded the note sent to the millions of active &lt;/font&gt;&lt;a href="http://windows.microsoft.com/en-US/messenger/home"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Microsoft
Messenger&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; customers
this month: the service is being “retired” and users are recommended to consider Skype.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;If you are interested in reading
more on the Live Mesh service elimination, the following is the text of the note sent
to all current Mesh users:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;div align=center&gt;
&lt;table style="WIDTH: 5.75in; mso-cellspacing: 0in; mso-yfti-tbllook: 1184; mso-padding-alt: 0in 0in 0in 0in" class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=552&gt;
&lt;tbody&gt;
&lt;tr style="HEIGHT: 0.5in; mso-yfti-irow: 0; mso-yfti-firstrow: yes"&gt;
&lt;td style="BORDER-BOTTOM: #f0f0f0; BORDER-LEFT: #f0f0f0; PADDING-BOTTOM: 0in; BACKGROUND-COLOR: transparent; PADDING-LEFT: 0in; WIDTH: 5.75in; PADDING-RIGHT: 0in; HEIGHT: 0.5in; BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; PADDING-TOP: 0in" width=552&gt;
&lt;font color=#000000 face=Calibri&gt;&lt;/font&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="mso-yfti-irow: 1"&gt;
&lt;td style="BORDER-BOTTOM: #f0f0f0; BORDER-LEFT: #f0f0f0; PADDING-BOTTOM: 0in; BACKGROUND-COLOR: transparent; PADDING-LEFT: 0in; WIDTH: 5.75in; PADDING-RIGHT: 0in; BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; PADDING-TOP: 0in" width=552&gt;
&lt;p style="LINE-HEIGHT: 13.5pt; MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Segoe UI','sans-serif'; COLOR: #454545; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'"&gt;Dear
Mesh customer, 
&lt;br&gt;
&lt;br&gt;
Recently we released the latest version of &lt;a href="http://email.microsoft.com/Key-11116802.D.wJxF.N.Jy.CZjxlQ"&gt;&lt;font color=#0000ff&gt;SkyDrive&lt;/font&gt;&lt;/a&gt;,
which you can use to: 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;ul type=disc&gt;
&lt;li style="LINE-HEIGHT: 13.5pt; MARGIN: 0in 0in 0pt; COLOR: #454545; mso-list: l0 level1 lfo1; tab-stops: list .5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Segoe UI','sans-serif'; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'"&gt;Choose
the files and folders on your SkyDrive that sync on each computer.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/li&gt;
&lt;li style="LINE-HEIGHT: 13.5pt; MARGIN: 0in 0in 0pt; COLOR: #454545; mso-list: l0 level1 lfo1; tab-stops: list .5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Segoe UI','sans-serif'; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'"&gt;Access
your SkyDrive using a brand new app for Android v2.3 or the updated apps for Windows
Phone, iPhone, and iPad.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/li&gt;
&lt;li style="LINE-HEIGHT: 13.5pt; MARGIN: 0in 0in 0pt; COLOR: #454545; mso-list: l0 level1 lfo1; tab-stops: list .5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Segoe UI','sans-serif'; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'"&gt;Collaborate
online with the new Office Web apps, including Excel forms, co-authoring in PowerPoint
and embeddable Word documents.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p style="LINE-HEIGHT: 115%; MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Segoe UI','sans-serif'; COLOR: #454545; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'"&gt;Currently
40% of Mesh customers are actively using SkyDrive and based on the positive response
and our increasing focus on improving personal cloud storage, it makes sense to merge
SkyDrive and Mesh into a single product for anytime and anywhere access for files. &lt;b&gt;As
a result, we will retire Mesh on February 13, 2013. After this date, some Mesh functions,
such as remote desktop and peer to peer sync, will no longer be available and any
data on the Mesh cloud, called Mesh synced storage or SkyDrive synced storage, will
be removed. The folders you synced with Mesh will stop syncing, and you will not be
able to connect to your PCs remotely using Mesh&lt;/b&gt;. 
&lt;br&gt;
&lt;br&gt;
We encourage you to &lt;a href="http://email.microsoft.com/Key-11116802.D.wJxF.P.Jy.CZk19s"&gt;&lt;font color=#0000ff&gt;try
out the new SkyDrive&lt;/font&gt;&lt;/a&gt; to see how it can meet your needs. During the transition
period, we suggest that, in addition to using Mesh, you sync your Mesh files using
SkyDrive. This way, you can try out SkyDrive without changing your existing Mesh setup.
For tips on transitioning to SkyDrive, see &lt;a href="http://email.microsoft.com/Key-11116802.D.wJxF.Q.Jy.CZkf5g"&gt;&lt;font color=#0000ff&gt;SkyDrive
for Mesh users&lt;/font&gt;&lt;/a&gt; on the Windows website. If you have questions, you can post
them in the &lt;a href="http://email.microsoft.com/Key-11116802.D.wJxF.R.Jy.CZkv15"&gt;&lt;font color=#0000ff&gt;SkyDrive
forums&lt;/font&gt;&lt;/a&gt;. 
&lt;br&gt;
&lt;br&gt;
Mesh customers have been influential and your feedback has helped shape our strategy
for Mesh and SkyDrive. We would not be here without your support and hope you continue
to give us feedback as you use SkyDrive. &lt;/span&gt;&lt;span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;tr style="HEIGHT: 31.5pt; mso-yfti-irow: 2"&gt;
&lt;td style="BORDER-BOTTOM: #f0f0f0; BORDER-LEFT: #f0f0f0; PADDING-BOTTOM: 0in; BACKGROUND-COLOR: transparent; PADDING-LEFT: 0in; WIDTH: 5.75in; PADDING-RIGHT: 0in; HEIGHT: 31.5pt; BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; PADDING-TOP: 0in" width=552&gt;
&lt;p style="MARGIN: 0in 0in 0pt; mso-line-height-alt: 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 1pt; mso-fareast-font-family: 'Times New Roman'; mso-no-proof: yes"&gt;&lt;?xml:namespace prefix = v ns = "urn:schemas-microsoft-com:vml" /&gt;
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&lt;span style="FONT-FAMILY: 'Segoe UI','sans-serif'; COLOR: #0072c6; mso-fareast-font-family: 'Times New Roman'"&gt;Sincerely,&lt;/span&gt;&lt;span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
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&lt;tr style="mso-yfti-irow: 4; mso-yfti-lastrow: yes"&gt;
&lt;td style="BORDER-BOTTOM: #f0f0f0; BORDER-LEFT: #f0f0f0; PADDING-BOTTOM: 0in; BACKGROUND-COLOR: transparent; PADDING-LEFT: 0in; WIDTH: 5.75in; PADDING-RIGHT: 0in; BORDER-TOP: #f0f0f0; BORDER-RIGHT: #f0f0f0; PADDING-TOP: 0in" width=552&gt;
&lt;p style="LINE-HEIGHT: 115%; MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Segoe UI','sans-serif'; COLOR: #0072c6; mso-fareast-font-family: 'Times New Roman'"&gt;The
Windows Live Mesh and SkyDrive teams&lt;/span&gt;&lt;span style="LINE-HEIGHT: 115%; FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;/td&gt;
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&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;There is real danger of thinking
of customers as faceless aggregations of hundreds of thousands or even millions of
users. We need to think through decisions one user at a time and make it work for
them individually. If millions of active users are on Microsoft Messenger, what would
it take to make them want to use Skype?&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;If
60% of the Windows Live Mesh users chose not to use Microsoft Skydrive, why is that?
Considering customers one at a time is clearly the right thing for customers but,
long haul, it’s also the right thing for the business. It builds the most important
asset in the cloud, customer trust.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 3"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;font face=Calibri&gt;&lt;span style="BACKGROUND: white"&gt;e: jrh@mvdirona.com&amp;nbsp;&lt;/span&gt;
&lt;br&gt;
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&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face=Calibri&gt;b:&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font color=#0000ff&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;http://perspectives.mvdirona.com&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=9b76d4bf-fdaf-4314-a991-22ef8dc2df1a" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,9b76d4bf-fdaf-4314-a991-22ef8dc2df1a.aspx</comments>
      <category>Services</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=caeb6813-4b79-41d5-b498-f448af187d24</trackback:ping>
      <pingback:server>http://perspectives.mvdirona.com/pingback.aspx</pingback:server>
      <pingback:target>http://perspectives.mvdirona.com/PermaLink,guid,caeb6813-4b79-41d5-b498-f448af187d24.aspx</pingback:target>
      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,caeb6813-4b79-41d5-b498-f448af187d24.aspx</wfw:comment>
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      <slash:comments>12</slash:comments>
      <title>Microserver Market Heats up: Intel Atom S1200 (Centerton) Announcement</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,caeb6813-4b79-41d5-b498-f448af187d24.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/12/11/MicroserverMarketHeatsUpIntelAtomS1200CentertonAnnouncement.aspx</link>
      <pubDate>Tue, 11 Dec 2012 16:55:45 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Since 2008, I’ve been excited by, working
on, and writing about Microservers. In these early days, some of the workloads I worked
with were I/O bound and didn’t really need or use high single-thread performance.
Replacing the server class processors that supported these applications with high-volume,
low-cost client system CPUs yielded both better price/performance and power/performance.
Fortunately, at that time, there were good client processors available with &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/ECC_memory"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;ECC&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; enabled
(see &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2009/10/07/YouReallyDONeedECCMemory.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;You
Really DO Need ECC&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;)
and most embedded system processors also supported ECC.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;I wrote up some of the advantages of these
early microserver deployments and showed performance results from a production deployment
in an internet-scale mail processing application in &lt;/font&gt;&lt;a href="http://mvdirona.com/jrh/talksandpapers/jameshamilton_cems.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Cooperative,
Expendable, Microslice, Servers: Low-Cost, Low-Power Servers for Internet-Scale Services&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Intel recognizes the value of low-power, low-cost
processors for less CPU demanding applications and announced this morning the newest
members of the &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Intel_Atom"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Atom
family&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;, the S1200 series.
These new processors support 2 cores and 4 threads and are available in variants of
up to 2Ghz while staying under 8.5 watts. The lowest power members of the family come
in at just over 6W. Intel has demonstrated an S1200 reference board running spec_web
at 7.9W including memory, SATA, Networking, BMC, and other on-board components.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Unlike past Atom processors, the S1200 series
supports full ECC memory. And all members of the family support &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/X86_virtualization"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;hardware
virtualization&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; (&lt;/font&gt;&lt;a href="http://software.intel.com/sites/default/files/m/0/2/1/b/b/1024-Virtualization.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Intel
VT-x2&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;), 64 bit addressing,
and up to 8GB of memory. These are real server parts.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Centerton (S1200 series) features:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/IntelAtomS1200Specifications.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;One of my favorite &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Original_design_manufacturer"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Original
Design Manufacturers&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;, &lt;/font&gt;&lt;a href="http://www.quantaqct.com/en/01_product/02_detail.php?mid=27&amp;amp;sid=155&amp;amp;id=156&amp;amp;qs=94&amp;amp;utm_campaign=centerton_launch&amp;amp;utm_source=Amazon_blog&amp;amp;utm_medium=article"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Quanta
Computer&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;, has already produced
a shared infrastructure rack design that packs 48 Atom S1200 servers into a 3 &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Rack_unit"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;rack
unit&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; form factor (5.25”). 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a href="http://www.quantaqct.com/en/01_product/02_detail.php?mid=27&amp;amp;sid=155&amp;amp;id=156&amp;amp;qs=94&amp;amp;utm_campaign=centerton_launch&amp;amp;utm_source=Amazon_blog&amp;amp;utm_medium=article"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Quanta
S900-X31A&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; front and
back view:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/24-sled_small.jpg"&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/Rear View.jpg"&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; FONT-SIZE: 11pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-latin; mso-bidi-theme-font: minor-bidi; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"&gt;&lt;font color=#000000&gt;Quanta
S900-X31a server drawer:&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; FONT-SIZE: 11pt; mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-latin; mso-bidi-theme-font: minor-bidi; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"&gt;&lt;/span&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/Sled_small.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Quanta has done a nice job with
this shared infrastructure rack. Using this design, they can pack a booming 624 servers
into a standard 42 RU rack.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;I’m excited by the S1200 announcement because
it’s both a good price/performer and power/performer and shows that Intel is serious
about the microserver market. This new Atom gives customers access to microserver
pricing without having to change &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Instruction_set"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;instruction
set architectures&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.
The combination of low-cost, low-power, and the familiar Intel ISA with its rich tool
chain and broad application availability is a compelling combination. It’s exciting
to see the microserver market heating up and I like Intel’s roadmap looking forward.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 3"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;Related Microserver focused postings:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://mvdirona.com/jrh/talksandpapers/jameshamilton_cems.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Cooperative
Expendable Microslice Servers: Low-cost, Low-power Servers for Internet Scale Services&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2009/01/15/TheCaseForLowCostLowPowerServers.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;The
Case for Low-Cost, Low-Power Servers&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2009/01/25/LowPowerAmdahlBladesForDataIntensiveComputing.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Low
Power Amdahl Blades for Data Intensive Computing&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2009/01/23/MicrosliceServers.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Microslice
Servers&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2009/09/16/ARMCortexA9SMPDesignAnnounced.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;ARMCortext-A9
Design Announced&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2009/11/30/2010TheYearOfMicroSliceServers.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;2010
the Year of the Microslice Server&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2010/01/07/VeryLowPowerServersProgress.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Very
Low Power Server Progress&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/01/16/NVIDIAProjectDenverARMPoweredServers.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Nvidia
Project Denver: ARM Powered Servers&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2012/01/02/ARMV8Architecture.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;ARM
V8 Architecture&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2012/10/29/AMDAnnouncesServerTargetedARMPart.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;AMD
Announced Server-Targeted ARM Part&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.quantaqct.com/en/01_product/02_detail.php?mid=27&amp;amp;sid=155&amp;amp;id=156&amp;amp;qs=94&amp;amp;utm_campaign=centerton_launch&amp;amp;utm_source=Amazon_blog&amp;amp;utm_medium=article"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Quanta
S900-X31A&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face=Calibri&gt;e: &lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="mailto:jrh@mvdirona.com"&gt;&lt;font color=#0000ff&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;jrh@mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face=Calibri&gt;w:&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face=Calibri&gt;b:&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;&amp;nbsp;/&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;http://perspectives.mvdirona.com&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=caeb6813-4b79-41d5-b498-f448af187d24" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,caeb6813-4b79-41d5-b498-f448af187d24.aspx</comments>
      <category>Hardware</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=71724d95-838e-43ce-bfed-51bace77d571</trackback:ping>
      <pingback:server>http://perspectives.mvdirona.com/pingback.aspx</pingback:server>
      <pingback:target>http://perspectives.mvdirona.com/PermaLink,guid,71724d95-838e-43ce-bfed-51bace77d571.aspx</pingback:target>
      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,71724d95-838e-43ce-bfed-51bace77d571.aspx</wfw:comment>
      <wfw:commentRss>http://perspectives.mvdirona.com/SyndicationService.asmx/GetEntryCommentsRss?guid=71724d95-838e-43ce-bfed-51bace77d571</wfw:commentRss>
      <slash:comments>6</slash:comments>
      <title>Redshift: Data Warehousing at Scale in the Cloud</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,71724d95-838e-43ce-bfed-51bace77d571.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/11/28/RedshiftDataWarehousingAtScaleInTheCloud.aspx</link>
      <pubDate>Wed, 28 Nov 2012 17:37:51 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;I’ve worked in or near the database engine
world for more than 25 years. And, ironically, every company I’ve ever worked at has
been working on a massive-scale, parallel, clustered RDBMS system. The earliest variant
was &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/IBM_DB2"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;IBM
DB2 Parallel Edition&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt; released
in the mid-90s. It’s now called the Database Partitioning Feature. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Massive, multi-node parallelism is the only
way to scale a relational database system so these systems can be incredibly important.
Very high-scale &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/MapReduce"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;MapReduce&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; systems
are an excellent alternative for&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;many
workloads. But some customers and workloads want the flexibility and power of being
able to run ad hoc SQL queries against petabyte sized databases. These are the workloads
targeted by massive, multi-node relational database clusters and there are now many
solutions out there with Oracle RAC being perhaps the most well-known but there are
many others including &lt;/font&gt;&lt;a href="http://www.vertica.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Vertica&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;, &lt;/font&gt;&lt;a href="http://www.greenplum.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;GreenPlum&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;, &lt;/font&gt;&lt;a href="http://www.asterdata.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Aster
Data&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;, &lt;/font&gt;&lt;a href="http://www.paraccel.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;ParAccel&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;, &lt;/font&gt;&lt;a href="http://www-01.ibm.com/software/data/netezza/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Netezza&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;,
and &lt;/font&gt;&lt;a href="http://www.teradata.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Teradata&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;What’s common across all these products is
that big databases are very expensive. Today, that is changing with the release of &lt;/font&gt;&lt;a href="http://aws.amazon.com/redshift"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Amazon
Redshift&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;. It’s a relational,
column-oriented, compressed, shared nothing, fully managed, cloud hosted, data warehouse.
Each node can store up to 16TB of compressed data and up to 100 nodes are supported
in a single cluster. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Amazon Redshift manages all the
work needed to set up, operate, and scale a data warehouse cluster, from provisioning
capacity to monitoring and backing up the cluster, to applying patches and upgrades.
Scaling a cluster to improve performance or increase capacity is simple and incurs
no downtime. The service continuously monitors the health of the cluster and automatically
replaces any component, if needed. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The core node on which the Redshift
clusters are build, includes 24 disk drives with an aggregate capacity of 16TB of
local storage. Each node has 16 virtual cores and 120 Gig of memory and is connected
via a high speed 10Gbps, non-blocking network. This a meaty core node and Redshift
supports up to 100 of these in a single cluster.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;There are many pricing options available (see &lt;/font&gt;&lt;a href="http://aws.amazon.com/redshift"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://aws.amazon.com/redshift&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; for
more detail) but the most favorable comes in at only $999 per TB per year. I find
it amazing to think of having the services of an enterprise scale data warehouse for
under a thousand dollars by terabyte per year. And, this is a fully managed system
so much of the administrative load is take care of by &lt;/font&gt;&lt;a href="http://aws.amazon.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Amazon
Web Services&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Service highlights from: &lt;/font&gt;&lt;a href="http://aws.amazon.com/redshift"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://aws.amazon.com/redshift&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;span class=Heading4Char&gt;&lt;span style="FONT-SIZE: 12pt"&gt;&lt;font color=#4f81bd face=Cambria&gt;&lt;span style="FONT-FAMILY: 'Cambria','serif'; COLOR: #4f81bd; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"&gt; 
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Cambria','serif'; COLOR: #4f81bd; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"&gt;Fast
and Powerful &lt;/span&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font face=Calibri&gt;–
Amazon Redshift uses a variety to innovations to obtain very high query performance
on datasets ranging in size from hundreds of gigabytes to a petabyte or more. First,
it uses columnar storage and data compression to reduce the amount of IO needed to
perform queries. Second, it runs on hardware that is optimized for data warehousing,
with local attached storage and 10GigE network connections between nodes. Finally,
it has a massively parallel processing (MPP) architecture, which enables you to scale
up or down, without downtime, as your performance and storage needs change.&lt;br&gt;
&lt;br style="mso-special-character: line-break"&gt;
&lt;br style="mso-special-character: line-break"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;You
have a choice of two node types when provisioning your own cluster, an extra large
node (XL) with 2TB of compressed storage or an eight extra large node (8XL) with 16TB
of compressed storage. You can start with a single XL node and scale up to a 100 node
eight extra large cluster. XL clusters can contain 1 to 32 nodes while 8XL clusters
can contain 2 to 100 nodes.&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Times New Roman','serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Cambria','serif'; COLOR: #4f81bd; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"&gt;Scalable&lt;/span&gt;&lt;font face=Calibri&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt; –
With a few clicks of the AWS Management Console or a simple API call, you can easily
scale the number of nodes in your data warehouse to improve performance or increase
capacity, without incurring downtime. Amazon Redshift enables you to start with a
single 2TB XL node and scale up to a hundred 16TB 8XL nodes for 1.6PB of compressed
user data. Resize functionality is not available during the limited preview but will
be available when the service launches.&lt;/span&gt;&lt;span style="FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Verdana; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Times New Roman','serif'; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;
&lt;font color=#000000&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Cambria','serif'; COLOR: #4f81bd; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"&gt;Inexpensive &lt;/span&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font face=Calibri&gt;–
You pay very low rates and only for the resources you actually provision. You benefit
from the option of On-Demand pricing with no up-front or long-term commitments, or
even lower rates via our reserved pricing option. On-demand pricing starts at just
$0.85 per hour for a two terabyte data warehouse, scaling linearly up to a petabyte
and more. Reserved Instance pricing lowers the effective price to $0.228 per hour,
under $1,000 per terabyte per year.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 10pt 11.25pt 0pt 47.25pt; BACKGROUND: white; mso-outline-level: 4" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Cambria','serif'; COLOR: #4f81bd; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-font-weight: bold"&gt;Fully
Managed &lt;/span&gt;&lt;span style="FONT-FAMILY: 'Cambria','serif'; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Verdana; mso-fareast-theme-font: minor-fareast"&gt;&lt;font color=#000000&gt;–
Amazon Redshift manages all the work needed to set up, operate, and scale a data warehouse,
from provisioning capacity to monitoring and backing up the cluster, and to applying
patches and upgrades. By handling all these time consuming, labor-intensive tasks,
Amazon Redshift frees you up to focus on your data and business insights.&lt;span style="mso-bidi-font-weight: bold"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Times New Roman','serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Verdana; mso-fareast-theme-font: minor-fareast"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Cambria','serif'; COLOR: #4f81bd; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"&gt;Secure&lt;/span&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font face=Calibri&gt; –
Amazon Redshift provides a number of mechanisms to secure your data warehouse cluster.
It currently supports SSL to encrypt data in transit, includes web service interfaces
to configure firewall settings that control network access to your data warehouse,
and enables you to create users within your data warehouse cluster. When the service
launches, we plan to support encrypting data at rest and Amazon Virtual Private Cloud
(Amazon VPC).&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Times New Roman','serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Cambria','serif'; COLOR: #4f81bd; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"&gt;Reliable&lt;/span&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font face=Calibri&gt; –
Amazon Redshift has multiple features that enhance the reliability of your data warehouse
cluster. All data written to a node in your cluster is automatically replicated to
other nodes within the cluster and all data is continuously backed up to Amazon S3.
Amazon Redshift continuously monitors the health of the cluster and automatically
replaces any component, as necessary.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Times New Roman','serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Cambria','serif'; COLOR: #4f81bd; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"&gt;Compatible&lt;/span&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font face=Calibri&gt; –
Amazon Redshift is certified by Jaspersoft and Microstrategy, with additional business
intelligence tools coming soon. You can connect your SQL client or business intelligence
tool to your Amazon Redshift data warehouse cluster using standard PostgreSQL JBDBC
or ODBC drivers.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Times New Roman','serif'; COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Cambria','serif'; COLOR: #4f81bd; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'"&gt;Designed
for use with other AWS Services&lt;/span&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font face=Calibri&gt; –
Amazon Redshift is integrated with other AWS services and has built in commands to
load data in parallel to each node from Amazon Simple Storage Service (S3) and Amazon
DynamoDB, with support for Amazon Relational Database Service and Amazon Elastic MapReduce
coming soon.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 11.25pt 0pt 47.25pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;/span&gt;&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Petabyte-scale data warehouses
no longer need command retail prices of upwards $80,000 per core. You don’t have to
negotiate an enterprise deal and work hard to get the 60 to 80% discount that always
seems magically possible in the enterprise software world.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;You
don’t even have to hire a team of administrators. Just load the data and get going.
Nice to see.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 3"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;font face=Calibri&gt;&lt;span style="BACKGROUND: white"&gt;e: jrh@mvdirona.com&amp;nbsp;&lt;/span&gt;
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&lt;o:p&gt;&lt;/o:p&gt;
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&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
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From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
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      <category>Services</category>
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      <dc:creator>James Hamilton</dc:creator>
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      <title>AMD Announces Server Targeted ARM Part</title>
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      <link>http://perspectives.mvdirona.com/2012/10/29/AMDAnnouncesServerTargetedARMPart.aspx</link>
      <pubDate>Mon, 29 Oct 2012 21:33:22 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000 face=Calibri&gt;I
have been interested in, and writing about, microservers since 2007.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Microservers
can be built using any instruction set architecture but I’m particularly interested
in &lt;/font&gt;&lt;/span&gt;&lt;a href="http://www.arm.com/"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#0000ff face=Calibri&gt;ARM&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000 face=Calibri&gt; processors
and their application to server-side workloads. Today &lt;/font&gt;&lt;/span&gt;&lt;a href="http://www.amd.com/"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#0000ff face=Calibri&gt;Advanced
Micro Devices&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt; announced
they are going to build an ARM CPU targeting the server market. This will be 4-core,
64 bit, more than 2Ghz part that is expected to sample in 2013 and ship in volume
in early 2014.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;AMD
is far from new to microserver market. In fact, much of my past work on microservers
has been AMD-powered. What’s different today is that AMD is applying their server
processor skills while, at the same time, leveraging the massive ARM processor ecosystem.
ARM processors power Apple iPhones, Samsung smartphones, tablets, disk drives, and
applications you didn’t even know had computers in them. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The
defining characteristic of server processor selection is to focus first and most on
raw CPU performance and accept the high cost and high-power consumption that follows
from that goal. The defining characteristic of Microservers is we leverage the high-volume
client and connected device ecosystem and make a CPU selection on the basis of price/performance
and power/performance with an emphasis on building balanced servers. The case for
microservers is anchored upon these 4 observations:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-ALIGN: justify; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; FONT-SIZE: 12pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"&gt;Volume
economics:&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"&gt; &lt;/span&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;Rather
than draw on the small-volume economics of the server market, with Microservers we
leverage the massive volume economics of the smart device world driven by cell phones,
tablets, and clients. To give some scale to this observation, IDC reports that there
were &lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;a href="http://esj.com/articles/2011/03/01/idc-reports-server-market.aspx"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#0000ff face=Calibri&gt;7.6M
server units sold&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000 face=Calibri&gt; in
2010. ARM reports that there were &lt;/font&gt;&lt;/span&gt;&lt;a href="http://www.arm.com/annualreport10/overview/non-financial-kpis.html"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#0000ff face=Calibri&gt;6.1B
Arm processors shipped last year&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000 face=Calibri&gt;.
The connected and embedded device market volumes are 1000x larger than that of the
server market and the performance gap is shrinking rapidly. Semiconductor analyst &lt;/font&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/semicast.net"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#0000ff face=Calibri&gt;Semicast&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000 face=Calibri&gt; estimates
that by 2015 there will be &lt;/font&gt;&lt;/span&gt;&lt;a href="http://electronicsfeed.com/news/910"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#0000ff face=Calibri&gt;2
ARM processors for every person in the world&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000 face=Calibri&gt;.
In 2010, ARM reported that, on average, there were &lt;/font&gt;&lt;/span&gt;&lt;a href="http://www.arm.com/annualreport10/overview/non-financial-kpis.html"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#0000ff face=Calibri&gt;2.5
ARM-based processors in each Smartphone&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.
The connected and embedded device market is 1000x that of that of the server world. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoListParagraph&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Having
watched and participated in our industry for nearly 3 decades, one reality seems to
dominate all others: high-volume economics drives innovation and just about always
wins&lt;b style="mso-bidi-font-weight: normal"&gt;. &lt;/b&gt;As an example, IBM mainframes ran
just about every important server-side workload in the mid-80s. But, they were largely
swept aside by higher-volume RISC servers running UNIX.&amp;nbsp;At the time I loved RISC
systems – databases systems would just scream on them and they offered customers excellent
price/performance. But, the same trend played out again. The higher-volume X86 processors
from the client world swept the superior raw performing RISC systems aside. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Invariably
what we see happening about once a decade is a high-volume, lower-priced technology
takes over the low end of the market. When this happens many engineers correctly point
out that these systems can’t hold a candle to the previous generation server technology
and then incorrectly believe they won’t get replaced. The new generation is almost
never better in absolute terms but they are better price/performers so they first
are adopted for the less performance critical applications.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Once
this happens, the die is cast and the outcome is just about assured. The high-volume
parts move up market and eventually take over even the most performance critical workloads
of the previous generation. We see this same scenario play out roughly once a decade.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; FONT-SIZE: 12pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"&gt;Not
CPU bound:&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"&gt; &lt;/span&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;Most
discussion in our industry centers on the more demanding server workloads like databases
but, in reality, many workloads are not pushing CPU limits and are instead storage,
networking, or memory bound.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;There are
two major classes of workloads that don’t need or can’t fully utilize more CPU:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-SIZE: 12pt; mso-fareast-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font face=Calibri&gt;1.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font face=Calibri&gt;Some
workloads simply do not require the highest performing CPUs to achieve their SLAs.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;You
can pay more and buy a higher performing processor but it will achieve little for
these applications. Some workloads just don’t require more CPU performance to meet
their goals.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-SIZE: 12pt; mso-fareast-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font face=Calibri&gt;2.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font face=Calibri&gt;This
second class of workloads is characterized by being blocked on networking, storage,
or memory. And by memory bound I don’t mean the memory is too small. In this case
it isn’t the size of the memory that is the problem, but the bandwidth.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;The
processor looks to be fully utilized from an operating system perspective but the
bulk of its cycles are waiting for memory. Disk and CPU bound systems are easy to
detect by looking for which is running close to 100% utilization while the CPU load
is way lower. Memory bound is more challenging to detect but its super common so worth
talking about it.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Most server processors
are super-scalar, which is to say they can retire multiple instructions each cycle.
On many workloads, less than 1 instruction is retired each cycle (you can see this
by monitoring Instructions per cycle) because the processor is waiting for memory
transfers.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoListParagraph&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;If
a workload is bound on network, storage, or memory, spending more on a faster CPU
will not deliver results. The same is true for non-demanding workloads. They too are
not bound on CPU so a faster part won’t help in this case either. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoListParagraph&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; FONT-SIZE: 12pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"&gt;Price/performance&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;:
Device price/performance is far better than current generation server CPUs. Because
there is less competition in server processors, prices are far higher and price/performance
is relatively low compared to the device world. Using server parts, performance is
excellent but price is not. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoListParagraph&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Let’s
use an example again: A server CPU is hundreds of dollars sometimes approaching $1,000
whereas the ARM processor in an iPhone comes in at just under $15. My general rule
of thumb in comparing ARM processors with server CPUs is they are capable of ¼ the
processing rate at roughly 1/10&lt;sup&gt;th&lt;/sup&gt; the cost&lt;b style="mso-bidi-font-weight: normal"&gt;. &lt;/b&gt;And,
super important, the massive shipping volume of the ARM ecosystem feeds the innovation
and completion and this performance gap shrinks the performance gap with each processor
generation. Each generational improvement captures more possible server workloads
while further improving price/performance&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; FONT-SIZE: 12pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol; mso-bidi-font-size: 11.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"&gt;Power/performance:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-size: 12.0pt"&gt; &lt;/span&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;Most
modern servers run over 200W, and many are well over 500W, while microservers can
weigh in at 10 to 20W. Nowhere is power/performance more important than in portable
devices, so the pace of power/performance innovation in the ARM world is incredibly
strong. In fact, I’ve long used mobile devices as a window into future innovations
coming to the server market. The technologies you seen in the current generation of
cell phones has a very high probability of being used in a future server CPU generation.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;This
is not the first ARM based server processor that has been announced.&amp;nbsp; And, even
more announcements are coming over the next year. In fact, that is one of the strengths
of the ARM ecosystem. The R&amp;amp;D investments can be leveraged over huge shipping
volume from many producers to bring more competition, lower costs, more choice, and
a faster pace of innovation.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;This
is a good day for customers, a good day for the server ecosystem, and I’m excited
to see AMD help drive the next phase in the evolution of the ARM Server market. The
pace of innovation continues to accelerate industry-wide and it’s going to be an exciting
rest of the decade.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Past
notes on Microservers:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: #1f497d; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://mvdirona.com/jrh/talksAndPapers/JamesRH_Lisa.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://mvdirona.com/jrh/talksAndPapers/JamesRH_Lisa.pdf&lt;/font&gt;&lt;/a&gt;&lt;span style="COLOR: #1f497d"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: #1f497d; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2012/01/02/ARMV8Architecture.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://perspectives.mvdirona.com/2012/01/02/ARMV8Architecture.aspx&lt;/font&gt;&lt;/a&gt;&lt;span style="COLOR: #1f497d"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: #1f497d; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/03/20/IntelAtomWithECCIn2012.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://perspectives.mvdirona.com/2011/03/20/IntelAtomWithECCIn2012.aspx&lt;/font&gt;&lt;/a&gt;&lt;span style="COLOR: #1f497d"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: #1f497d; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2009/10/07/YouReallyDONeedECCMemory.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://perspectives.mvdirona.com/2009/10/07/YouReallyDONeedECCMemory.aspx&lt;/font&gt;&lt;/a&gt;&lt;span style="COLOR: #1f497d"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: #1f497d; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2009/09/16/ARMCortexA9SMPDesignAnnounced.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://perspectives.mvdirona.com/2009/09/16/ARMCortexA9SMPDesignAnnounced.aspx&lt;/font&gt;&lt;/a&gt;&lt;span style="COLOR: #1f497d"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: #1f497d; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/01/16/NVIDIAProjectDenverARMPoweredServers.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://perspectives.mvdirona.com/2011/01/16/NVIDIAProjectDenverARMPoweredServers.aspx&lt;/font&gt;&lt;/a&gt;&lt;span style="COLOR: #1f497d"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: #1f497d; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2009/09/07/LinuxApacheOnARMProcessors.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://perspectives.mvdirona.com/2009/09/07/LinuxApacheOnARMProcessors.aspx&lt;/font&gt;&lt;/a&gt;&lt;span style="COLOR: #1f497d"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: #1f497d; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2010/11/20/VeryLowCostLowPowerServers.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://perspectives.mvdirona.com/2010/11/20/VeryLowCostLowPowerServers.aspx&lt;/font&gt;&lt;/a&gt;&lt;span style="COLOR: #1f497d"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;
&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;font face=Calibri&gt;&lt;span style="BACKGROUND: white"&gt;e: jrh@mvdirona.com&amp;nbsp;&lt;/span&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face=Calibri&gt;b:&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://perspectives.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt; 
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=47f27843-7956-439d-9c93-caa3eb27e20b" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,47f27843-7956-439d-9c93-caa3eb27e20b.aspx</comments>
      <category>Hardware</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=d8b32ffc-4d3a-445b-bc25-cae998b71964</trackback:ping>
      <pingback:server>http://perspectives.mvdirona.com/pingback.aspx</pingback:server>
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      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,d8b32ffc-4d3a-445b-bc25-cae998b71964.aspx</wfw:comment>
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      <slash:comments>4</slash:comments>
      <title>Google Mechanical Design</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,d8b32ffc-4d3a-445b-bc25-cae998b71964.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/10/20/GoogleMechanicalDesign.aspx</link>
      <pubDate>Sat, 20 Oct 2012 22:48:55 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;When I come across interesting innovations
or designs notably different from the norm, I love to dig in and learn the details.
More often than not I post them here. Earlier this week, Google posted a number of
pictures taken from their datacenters (&lt;/font&gt;&lt;a href="http://www.google.com/about/datacenters/gallery/#/tech"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Google
Data Center Tech&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;).
The pictures are beautiful and of interest to just about anyone, somewhat more interesting
to those working in technology, and worthy of detailed study for those working in
datacenter design. My general rule with Google has always been that anything they
show publically is always at least one generation old and typically more. Nonetheless,
the Google team does good work so the older designs are still worth understanding
so I always have a look.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;Some examples of older but interesting
Google data center technology:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2009/04/01/EfficientDataCenterSummit.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Efficient
Data Center Summit&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2009/04/01/RoughNotesDataCenterEfficiencySummit.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Rough
Notes: Data Center Efficiency Summit&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2009/04/01/RoughNotesDataCenterEfficiencySummitPosting3.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Rough
notes: Data Center Efficiency Summit (posting #3)&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/05/25/2011EuropeanDataCenterSummit.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;2011
European Data Center Summit&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The set of pictures posted last week (&lt;/font&gt;&lt;a href="http://www.google.com/about/datacenters/gallery/#/tech"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Google
Data Center Tech&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;) is
a bit unusual in that they are showing current pictures of current facilities running
their latest work.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;What was published
was only pictures without explanatory detail but, as the old cliché says, a picture
is worth a thousand words. I found the mechanical design to be most notable so I’ll
dig into that area a bit but let’s start with showing a conventional datacenter mechanical
design as a foil against which to compare the Google approach.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/ConventionalDataCenterMechanicalSystem.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The conventional design has numerous
issues the most obvious being that any design that is 40 years old and probably could
use some innovation. Notable problems with the conventional design: 1) no hot aisle/cold
aisle containment so there is air leakage&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;and
mixing of hot and cold air, 2) air is moved long distances between the Computer Room
Air Handers (CRAHs) and the servers and air is an expensive fluid to move, and 3)
it’s a closed system and hot air is recirculated after cooling rather than released
outside with fresh air brought in and cooled if needed.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;An example of an excellent design
that does a modern job of addressing most of these failings is the Facebook Prineville
Oregon facility:&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/FacebookPrinevilleMechanicalSystem.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;I’m a big fan of the Facebook facility. In
this design they eliminate the chilled water system entirely, have no chillers (expensive
to buy and power), have full hot aisle isolation, use outside air with evaporative
cooling, and treat the entire building as a giant, high-efficiency air duct. More
detail on the Facebook design at: &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2011/04/09/OpenComputeMechanicalSystemDesign.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Open
Compute Mechanical System Design&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Let’s have a look at the Google
Concil Bluffs Iowa Facility:&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/GoogleCouncilBluffsOverview.jpg"&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;You can see that have chosen a very large,
single room approach rather than sub-dividing up into pods. As with any good, modern
facility they have hot aisle containment which just about completely eliminates leakage
of air around the servers or over the racks. All chilled air passes through the servers
and none of the hot air leaks back prior to passing through the heat exchanger. Air
containment is a very important efficiency gain and the single largest gain after &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Economizer"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;air-side
economization&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;. Air-side
economization is the use of outside air rather than taking hot server exhaust and
cooling it to the desired inlet temperature (see the diagram above showing the Facebook
use of full building ducting with air-side economization).&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;From the Council Bluffs picture,
we see Google has taken a completely different approach. Rather than completely eliminate
the chilled water system and use the entire building as an air duct, they have instead
kept the piped water cooling system and instead focused on making it as efficient
as possible and exploiting some of the advantages of water based systems. This shot
from the Google Hamina Finland facility shows the multi-coil heat exchanger at the
top of the hot aisle containment system.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/GoogleHaminaFinlandRack.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;From inside the hot aisle, this
shot picture from the&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Mayes County data
center, we can see the water is brought up from below the floor in the hot aisle using
steel braided flexible chilled water hoses. These pipes bring cool water up to the
top-of-hot-aisle heat exchangers that cool the server exhaust air before it is released
above the racks of servers.&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/MayesCountyHotAisle.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;One of the key advantages of water
cooling is that water is a cheaper to move fluid than air for a given thermal capacity.
In the Google, design they exploit fact by bringing water all the way to the rack.
This isn’t an industry first but it is nicely executed in the Google design. IBM iDataPlex
brought water directly to the back of the rack and many high power density HPC systems
have done this as well. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;I don’t see the value of the short
stacks above the heat exchanges. I would think that any gain in air acceleration through
the smoke stack effect would be dwarfed by the loses of having the passive air stacks
as restrictions over the heat exchangers. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Bringing water directly to the rack is efficient
but I still somewhat prefer air-side economization systems. Any system that can reject
hot air outside and bring in outside air for cooling (if needed) for delivery to the
servers is tough to beat (see Diagram at the top for an example approach). I still
prefer the outside air model, however, as server density climbs we will eventually
get to power densities sufficiently high that water is needed either very near the
server as Google has done or direct water cooling as used by IBM Mainframes in the
80s (&lt;/font&gt;&lt;a href="http://www-03.ibm.com/ibm/history/exhibits/vintage/vintage_4506VV2137.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;thermal
conduction module&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;). One very nice
contemporary direct water cooling system is the work by &lt;/font&gt;&lt;a href="http://www.grcooling.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Green
Revolution Cooling&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; where
they completely immerse otherwise unmodified servers in a bath of chilled oil.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/GreenRevolutionCooling.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;Hat’s off to Google for publishing
a very informative set of data center pictures. The pictures are well done and the
engineering is very nice. Good work!&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;Here’s
a very cool Google Street view based tour of the &lt;/font&gt;&lt;/font&gt;&lt;a href="https://maps.google.com/maps?hl=en&amp;amp;ll=35.898645,-81.548671&amp;amp;spn=0.005945,0.012306&amp;amp;sll=35.900197,-81.547024&amp;amp;layer=c&amp;amp;cid=7373938251588581469&amp;amp;panoid=QJRzrgIKmN4uPQg7lmOGww&amp;amp;cbp=13,119.83,,0,3.72&amp;amp;gl=US&amp;amp;t=m&amp;amp;z=17&amp;amp;cbll=35.898621,-81.548447"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Google
Lenoir NC Datacenter&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;The
detailed pictures released last week: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://www.google.com/about/datacenters/gallery/#/tech"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Google
Data Center Photo Album&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 3"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face=Calibri&gt;e: &lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="mailto:jrh@mvdirona.com"&gt;&lt;font color=#0000ff&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;jrh@mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
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&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face=Calibri&gt;b:&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;&amp;nbsp;/&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;http://perspectives.mvdirona.com&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=d8b32ffc-4d3a-445b-bc25-cae998b71964" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,d8b32ffc-4d3a-445b-bc25-cae998b71964.aspx</comments>
      <category>Hardware</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=a3273915-cad2-43e5-9004-9bd256e2e11a</trackback:ping>
      <pingback:server>http://perspectives.mvdirona.com/pingback.aspx</pingback:server>
      <pingback:target>http://perspectives.mvdirona.com/PermaLink,guid,a3273915-cad2-43e5-9004-9bd256e2e11a.aspx</pingback:target>
      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,a3273915-cad2-43e5-9004-9bd256e2e11a.aspx</wfw:comment>
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      <title>Amazon Event in Palo Alto (10/11@5pm)</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,a3273915-cad2-43e5-9004-9bd256e2e11a.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/10/11/AmazonEventInPaloAlto10115pm.aspx</link>
      <pubDate>Thu, 11 Oct 2012 18:04:49 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The last few weeks have been busy
and it has been way too long since I have blogged. I’m currently thinking through
the server tax and what’s wrong with the current server hardware ecosystem but don’t
have anything yet ready to go on that just yet. But, there are a few other things
on the go.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;I did a talk at Intel a couple
of weeks back and last week at the First Round Capital CTO summit. I’ve summarized
what I covered below with pointers to slides.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;In addition, I’ll be at the &lt;/font&gt;&lt;a href="http://events.linkedin.com/amazon-in-palo-alto-1096245"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Amazon
in Palo Alto&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; event
this evening and will do a talk there as well. If you are interested in Amazon in
general or in AWS specifically, we have a new office open in Palo Alto and you are
welcome to come down this evening to learn more about AWS, have a beer or the refreshment
of your choice, and talk about scalable systems. Feel free to attend if you are interested:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;Amazon in Palo Alto&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;October 11, 2012 at 5:00 PM -
9:00 PM&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;Pampas 529 Alma Street Palo Alto,
CA 94301&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000 face=Calibri&gt;Link: &lt;/font&gt;&lt;span style="FONT-FAMILY: 'Arial','sans-serif'; BACKGROUND: white; COLOR: #009933"&gt;&lt;a href="http://events.linkedin.com/amazon-in-palo-alto-1096245"&gt;&lt;font color=#0000ff&gt;http://events.linkedin.com/&lt;b&gt;amazon-in-palo&lt;/b&gt;-&lt;b&gt;alto&lt;/b&gt;-1096245&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;First
Round Capital CTO Summit: 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;span style="mso-tab-count: 1"&gt;&lt;font color=#000000 face=Calibri&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/b&gt;&lt;a href="http://mvdirona.com/jrh/talksAndPapers/JamesHamilton_FirstRoundCapital20121003.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://mvdirona.com/jrh/talksAndPapers/JamesHamilton_FirstRoundCapital20121003.pdf&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;I started this session by arguing
that cost or value models are the right way to ensure you are working on the right
problem. I come across far too many engineers and even companies that are working
on interesting problems but they fail at the “top 10 problem” test. You never want
to first have to explain the problem to a perspective customer before you get a chance
to explain your solution. It is way more rewarding to be working on top 10 problems
where the value of what you are doing is obvious and you only need to convince someone
that your solution actually works.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Cost models are a good way to
force yourself to really understand all aspects of what the customer is doing and
know precisely what savings or advantage you bring. A 25% improvement on an 80% problem
is way better than&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;50% solution to a
5% problem. Cost or value models are a great way of keeping yourself honest on what
the real savings or improvement of your approach actually are. And its quantifiable
data that you can verify in early tests and prove in alpha or beta deployments.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;I then covered three areas of
infrastructure where I see considerable innovation and showed all the cost model helped
drive me there:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;Networking:&lt;/font&gt;&lt;/b&gt;&lt;font size=3&gt; The
networking eco-system is still operating on the closed, vertically integrated, mainframe
model but the ingredients are now in place to change this. See &lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2009/12/19/NetworkingTheLastBastionOfMainframeComputing.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Networking,
the Last Bastion of Mainframe Computing&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; for
more detail. The industry is currently going through great change. Big change is a
hard transition for the established high-margin industry players but it’s a huge opportunity
for startups.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;Storage:&lt;/b&gt; The
storage (and database) worlds are going through a unprecedented change where all high-performance
random access storage is migrating from hard disk drives to flash storage. The early
flash storage players have focused on performance over price so there is still considerable
room for innovation. Another change happening in the industry is the explosion of
cold storage (low I/O density storage that I jokingly refer to as write-only) due
to falling prices, increasing compliance requirements, and an industry realization
that data has great value. This explosion in cold storage is opening much innovation
and many startup opportunities.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;font size=3&gt;The
AWS entrant in this market is Glacier where you can store seldom accessed data at
one penny per GB per month (for more on Glacier: &lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2012/08/21/GlacierEngineeringForColdDataStorageInTheCloud.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Glacier:
Engineering for Cold Storage in the Cloud&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;Cloud
Computing:&lt;/font&gt;&lt;/b&gt;&lt;font size=3&gt; I used to argue that targeting cloud computing
was a terrible idea for startups since the biggest cloud operators like Google and
Amazon tend to do all custom hardware and software and purchase very little commercially.
I may have been correct initially but, with the cloud market growing so incredibly
fast, every teleco is entering the market, each colo provider is entering, most hardware
providers are entering, … the number of players is going from 10s to 1000s. And, at
1,000s, it’s a great market for a startup to target. Most of these companies are not
going to build custom networking, server, and storage hardware but they do have the
need to innovate with the rest of the industry.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Slides: &lt;/font&gt;&lt;a href="http://mvdirona.com/jrh/talksAndPapers/JamesHamilton_FirstRoundCapital20121003.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;First
Round Capital CTO Summit&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;Intel
Distinguished Speaker Series:&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a href="http://mvdirona.com/jrh/talksAndPapers/JamesHamilton_IntelDCSGg.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://mvdirona.com/jrh/talksAndPapers/JamesHamilton_IntelDCSGg.pdf&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;In this talk I started with how
fast the cloud computing market segment is growing using examples form AWS. I then
talked about why cloud computing is such an incredible customer value proposition.
This isn’t just a short term fad that will pass over time. I mostly focused on how
that statement I occasionally hear just can’t be possibly be correct: “I can run my
on-premise computing infrastructure less expensively then hosting it in the cloud”.
I walk through some of the reasons why this statement can only be made with partial
knowledge. There are reasons why some computing will be in the cloud and some will
be hosted locally and industry transitions absolutely do take time but cost isn’t
one of the reasons that some workloads aren’t in the cloud.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;I think walked through 5 areas
of infrastructure innovation and some of what is happening in each area:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Power
Distribution&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Mechanical
Systems&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Data
Center Building Design&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Networking&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Storage&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Slides: &lt;/font&gt;&lt;a href="http://mvdirona.com/jrh/talksAndPapers/JamesHamilton_IntelDCSGg.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Intel
Distinguished Speaker Series&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;I hope to see you tonight at the Amazon Palo
Alto event at &lt;/font&gt;&lt;a href="http://goo.gl/maps/dBZxb"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Pampas&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; (&lt;/font&gt;&lt;a href="http://goo.gl/maps/dBZxb"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://goo.gl/maps/dBZxb&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;).
The event starts at 5pm and I’ll do a short talk at 6:35.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 4"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=a3273915-cad2-43e5-9004-9bd256e2e11a" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,a3273915-cad2-43e5-9004-9bd256e2e11a.aspx</comments>
      <category>Ramblings</category>
      <category>Services</category>
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    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=27b2d8f5-d375-44aa-83b3-6d766304f74b</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,27b2d8f5-d375-44aa-83b3-6d766304f74b.aspx</wfw:comment>
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      <slash:comments>6</slash:comments>
      <title>Glacier: Engineering for Cold Data Storage in the Cloud</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,27b2d8f5-d375-44aa-83b3-6d766304f74b.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/08/21/GlacierEngineeringForColdDataStorageInTheCloud.aspx</link>
      <pubDate>Tue, 21 Aug 2012 12:46:33 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;Earlier today &lt;/font&gt;&lt;a href="http://aws.amazon.com/"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;Amazon
Web Services&lt;/font&gt;&lt;/a&gt;&lt;font color="#000000" size="3" face="Calibri"&gt; announced Glacier,
a low-cost, cloud-hosted, cold storage solution. Cold storage is a class of storage
that is discussed infrequently and yet it is by far the largest storage class of them
all. Ironically, the storage we usually talk about and the storage I’ve worked on
for most of my life is the high-&lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/IOPS"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;IOPS&lt;/font&gt;&lt;/a&gt;&lt;font color="#000000" size="3" face="Calibri"&gt; rate
storage supporting mission critical databases. These systems today are best hosted
on &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Flash_memory"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;NAND
flash&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt; and I’ve
been talking recently about two AWS solutions to address this storage class: 
&lt;!--?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /--&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;ul style="MARGIN-TOP: 0in" type="disc"&gt;
&lt;li style="MARGIN: 0in 0in 0pt; mso-list: l1 level1 lfo1; tab-stops: list .5in" class="MsoNormal"&gt;
&lt;span style="mso-fareast-font-family: 'Times New Roman'"&gt;&lt;a href="http://perspectives.mvdirona.com/2012/07/20/IOPerformanceNoLongerSucksInTheCloud.aspx"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;I/O
Performance (no longer) Sucks in the Cloud&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;li style="MARGIN: 0in 0in 0pt; mso-list: l1 level1 lfo1; tab-stops: list .5in" class="MsoNormal"&gt;
&lt;span style="mso-fareast-font-family: 'Times New Roman'"&gt;&lt;a href="http://perspectives.mvdirona.com/2012/08/01/EBSProvisionedIOPSOptimizedInstanceTypes.aspx"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;EBS
Provisioned IOPS &amp;amp; Storage Optimized EC2 Instance Types&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.25in" class="MsoNormal"&gt;
&lt;span style="mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt;Cold storage is different.
It’s the only product I’ve ever worked upon where the customer requirements are single
dimensional. With most products, the solution space is complex and, even when some
customers may like a competitive product better for some applications, your product
still may win in another. Cold storage is pure and unidimensional.&amp;nbsp; There is
only really one metric of interest: cost per capacity. It’s an undifferentiated requirement
that the data be secure and very highly durable. These are essentially table stakes
in that no solution is worth considering if it’s not rock solid on durability and
security.&amp;nbsp; But, the only dimension of differentiation is price/GB.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;Cold storage is unusual because the
focus needs to be singular. How can we deliver the best price per capacity now and
continue to reduce it over time? The focus on price over performance, price over latency,
price over bandwidth actually made the problem more interesting. With most products
and services, it’s usually possible to be the best on at least some dimensions even
if not on all. On cold storage, to be successful, the price per capacity target needs
to be hit.&amp;nbsp; On Glacier, the entire project was focused on delivering $0.01/GB/Month
with high redundancy and security and to be on a technology base where the price can
keep coming down over time. Cold storage is elegant in its simplicity and, although
the margins will be slim, the volume of cold storage data in the world is stupendous.
It’s a very large market segment. All storage in all tiers backs up to the cold storage
tier so its provably bigger than all the rest. Audit logs end up in cold storage as
do web logs, security logs, seldom accessed compliance data, and all other data I
refer jokingly to as Write Only Storage.&amp;nbsp;It turns out that most files in active
storage tiers are actually never accessed (&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2008/09/28/MeasurementAndAnalysisOfLargeScaleNetworkFileSystemWorkloads.aspx"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;Measurement
and Analysis of Large Scale Network File System Workloads&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt; ).
In cold storage, this trend is even more extreme where reading a storage object is
the exception. But, the objects absolutely have to be there when needed. Backups aren’t
needed often and compliance logs are infrequently accessed but, when they are needed,
they need to be there, they absolutely have to be readable, and they must have been
stored securely.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;But when cold objects are called for,
they don’t need to be there instantly. The cold storage tier customer requirement
for latency ranges from minutes, to hours, and in some cases even days. Customers
are willing to give up access speed to get very low cost.&amp;nbsp; Potentially rapidly
required database backups don’t get pushed down to cold storage until they are unlikely
to get accessed. But, once pushed, it’s very inexpensive to store them indefinitely.
Tape has long been the media of choice for very cold workloads and tape remains an
excellent choice at scale. What’s unfortunate, is that the scale point where tape
starts to win has been going up over the years. High-scale tape robots are incredibly
large and expensive. The good news is that very high-scale storage customers like &lt;/font&gt;&lt;a href="http://public.web.cern.ch/public/en/lhc/lhc-en.html"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;Large
Hadron Collider (LHC)&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt; are
very well served by tape. But, over the years, the volume economics of tape have been
moving up scale and fewer and fewer customers are cost effectively served by tape.&amp;nbsp; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;In the 80s, I had a tape storage backup
system for my &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Usenet"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;Usenet&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt; server
and other home computers. At the time, I used tape personally and any small company
could afford tape. But this scale point where tape makes economic sense has been moving
up.&amp;nbsp; Small companies are really better off using disk since they don’t have the
scale to hit the volume economics of tape. The same has happened at mid-sized companies.
Tape usage continues to grow but more and more of the market ends up on disk. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt;What’s wrong with the bulk
of the market using disk for cold storage? The problem with disk storage systems is
they are optimized for performance and they are expensive to purchase, to administer,
and even to power. Disk storage systems don’t currently target cold storage workload
with that necessary fanatical focus on cost per capacity. What’s broken is that customers
end up not keeping data they need to keep or paying too much to keep it because the
conventional solution to cold storage isn’t available at small and even medium scales. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;Cold storage is a natural cloud solution
in that the cloud can provide the volume economics and allow even small-scale users
to have access to low-cost, off-site, multi-datacenter, cold storage at a cost previously
only possible at very high scale.&amp;nbsp; Implementing cold storage centrally in the
cloud makes excellent economic sense in that all customers can gain from the volume
economics of the aggregate usage. &lt;/font&gt;&lt;a href="http://aws.amazon.com/glacier"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;Amazon
Glacier&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt; now offers
Cloud storage where each object is stored redundantly in multiple, independent data
centers at $0.01/GB/Month. I love the direction and velocity that our industry continues
to move. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt;More on Glacier:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class="MsoListParagraph"&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: #1f497d; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size="3"&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face="Calibri"&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;Detail
Page: &lt;/font&gt;&lt;span style="COLOR: #1f497d"&gt;&lt;a href="http://aws.amazon.com/glacier"&gt;&lt;font color="#0000ff"&gt;http://aws.amazon.com/glacier&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class="MsoListParagraph"&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: #1f497d; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size="3"&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face="Calibri"&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;Frequently
Asked Questions:&lt;/font&gt;&lt;span style="COLOR: #1f497d"&gt; &lt;a href="http://aws.amazon.com/glacier/faqs"&gt;&lt;font color="#0000ff"&gt;http://aws.amazon.com/glacier/faqs&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class="MsoListParagraph"&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: #1f497d; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size="3"&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face="Calibri"&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;Console
access:&lt;/font&gt;&lt;span style="COLOR: #1f497d"&gt; &lt;a href="https://console.aws.amazon.com/glacier"&gt;&lt;font color="#0000ff"&gt;https://console.aws.amazon.com/glacier&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class="MsoListParagraph"&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: #1f497d; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size="3"&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face="Calibri"&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;Developers
Guide:&lt;/font&gt;&lt;span style="COLOR: #1f497d"&gt; &lt;a href="http://docs.amazonwebservices.com/amazonglacier/latest/dev/introduction.html"&gt;&lt;font color="#0000ff"&gt;http://docs.amazonwebservices.com/amazonglacier/latest/dev/introduction.html&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class="MsoListParagraph"&gt;
&lt;font color="#000000"&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size="3"&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size="3" face="Calibri"&gt;Getting
Started Video:&lt;/font&gt;&lt;/font&gt;&lt;span style="COLOR: #1f497d"&gt;&lt;font size="3" face="Calibri"&gt; &lt;/font&gt;&lt;/span&gt;&lt;a href="http://www.youtube.com/watch?v=TKz3-PoSL2U&amp;amp;feature=youtu.be"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;http://www.youtube.com/watch?v=TKz3-PoSL2U&amp;amp;feature=youtu.be&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;By the way, if Glacier has caught your
interest and you are an engineer or engineering leader with an interest in massive
scale distributed storage systems, we have big plans for Glacier and are hiring. Send
your resume to &lt;/font&gt;&lt;a href="mailto:glacier-jobs@amazon.com"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;glacier-jobs@amazon.com&lt;/font&gt;&lt;/a&gt;&lt;span style="COLOR: #1f497d"&gt;&lt;font size="3"&gt;&lt;font face="Calibri"&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;span style="COLOR: #1f497d"&gt;
&lt;o:p&gt;
&lt;font size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font size="3"&gt;&lt;font face="Calibri"&gt;&lt;span style="COLOR: #1f497d"&gt;&lt;span style="mso-tab-count: 4"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;a name="_MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face="Calibri"&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face="Calibri"&gt;e: &lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="mailto:jrh@mvdirona.com"&gt;&lt;font color="#0000ff"&gt;&lt;font face="Calibri"&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;jrh@mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face="Calibri"&gt;w:&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;font face="Calibri"&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face="Calibri"&gt;b:&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face="Calibri"&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face="Calibri"&gt;&amp;nbsp;/&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face="Calibri"&gt;http://perspectives.mvdirona.com&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=27b2d8f5-d375-44aa-83b3-6d766304f74b" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,27b2d8f5-d375-44aa-83b3-6d766304f74b.aspx</comments>
      <category>Services</category>
    </item>
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      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=1b31c66f-1eb9-4998-83e3-f1b5d5d03c52</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,1b31c66f-1eb9-4998-83e3-f1b5d5d03c52.aspx</wfw:comment>
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      <slash:comments>3</slash:comments>
      <title>Fun with Energy Consumption Data</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,1b31c66f-1eb9-4998-83e3-f1b5d5d03c52.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/08/13/FunWithEnergyConsumptionData.aspx</link>
      <pubDate>Mon, 13 Aug 2012 02:14:18 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Facebook recently released a detailed report
on their energy consumption and carbon footprint: &lt;/font&gt;&lt;a href="https://www.facebook.com/green/app_267612046686321"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Facebook’s
Carbon and Energy Impact&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;.
Facebook has always been super open with the details behind there infrastructure.
For example, they invited me to tour the Prineville datacenter just prior to its opening:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/04/07/OpenComputeProject.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Open
Compute Project&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/04/09/OpenComputeMechanicalSystemDesign.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Open
Compute Mechanical System Design&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/04/21/OpenComputeServerDesign.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Open
Compute Server Design&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/05/04/OpenComputeUPSPowerSupply.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Open
Compute UPS &amp;amp; Power Supply&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Reading through the &lt;/font&gt;&lt;a href="https://www.facebook.com/green/app_267612046686321"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Facebook
Carbon and Energy Impact&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; page,
we see they consumed 532 million kWh of energy in 2011 of which 509m kWh went to their
datacenters. High scale data centers have fairly small daily variation in power consumption
as server load goes up and down and there are some variations in power consumption
due to external temperature conditions since hot days require more cooling than chilly
days. But, highly efficient datacenters tend to be effected less by weather spending
only a tiny fraction of their total power on cooling. Assuming a flat consumption
model, Facebook is averaging, over the course of the year, 58.07MW of total power
delivered to its data centers.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Facebook reports an unbelievably good 1.07 &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Power_usage_effectiveness"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Power
Usage Effectiveness&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; (PUE) which
means that for every 1 Watt delivered to their servers they lose only 0.07W in power
distribution and mechanical systems. I always take publicly released PUE numbers with
a grain of salt in that there has been a bit of a PUE race going on between some of
the large operators. It’s just about assured that there are different interpretations
and different measurement techniques being employed in computing these numbers so
comparing them probably doesn’t tell us much. See &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2010/05/25/PUEIsStillBrokenAndIStillUseIt.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;PUE
is Still Broken but I Still use it&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; and &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2009/06/15/PUEAndTotalPowerUsageEfficiencyTPUE.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;PUE
and Total Power Usage Efficiency&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; for
more on PUE and some of the issues in using it comparatively.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Using the Facebook PUE number of 1.07, we
know they are delivering 54.27MW to the IT load (servers and storage). We don’t know
the average server draw at Facebook but they have excellent server designs (see &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2011/04/21/OpenComputeServerDesign.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Open
Compute Server Design&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;)
so they likely average at or below as 300W per server. Since 300W is an estimate,
let’s also look at 250W and 400W per server:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;250W/server:
217,080 servers&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;300W/server:
180,900 servers&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;350W/server:
155,057 servers&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;As a comparative data point, Google’s data
centers consume 260MW in aggregate (&lt;/font&gt;&lt;a href="http://www.nytimes.com/2011/09/09/technology/google-details-and-defends-its-use-of-electricity.html?_r=3"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Google
Details, and Defends, It’s use of Electricity&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;).
Google reports their PUE is 1.14 so we know they are delivering 228MW to their IT
infrastructure (servers and storage). Google is perhaps the most focused in the industry
on low power consuming servers. They invest deeply in custom designs and are willing
to spend considerably more to reduce energy consumption. Estimating their average
server power draw at 250W and looking at the +/-25W about that average consumption
rate:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l2 level1 lfo3" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;225W/server:
1,155,555 servers&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l2 level1 lfo3" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;250W/server:
1,040,000 servers&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l2 level1 lfo3" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;275W/server:
945,454 servers&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;I find the Google and Facebook
server counts interesting for two reasons. First, Google was estimated to have 1 million
servers more than 5 years ago. The number may have been high at the time but it’s
very clear that they have been super focused on work load efficiency and infrastructure
utilization. To grow the search and advertising as much as they have without growing
the server count at anywhere close to the same rate (if at all) is impressive. Continuing
to add computationally expensive search features and new products and yet still being
able to hold the server count near flat is even more impressive.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The second notable observation from this data
is that the Facebook server count is growing fast. Back in October of &lt;/font&gt;&lt;a href="http://www.datacenterknowledge.com/archives/2009/10/13/facebook-now-has-30000-servers/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;2009,
they had 30,000 servers&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;. In &lt;/font&gt;&lt;a href="http://www.datacenterknowledge.com/archives/2010/06/28/facebook-server-count-60000-or-more/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;June
of 2010 the count climbed to 60,000 servers&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.
Today they are over 150k. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 3"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;font face=Calibri&gt;&lt;span style="BACKGROUND: white"&gt;e: jrh@mvdirona.com&amp;nbsp;&lt;/span&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face=Calibri&gt;b:&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;http://perspectives.mvdirona.com&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=1b31c66f-1eb9-4998-83e3-f1b5d5d03c52" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,1b31c66f-1eb9-4998-83e3-f1b5d5d03c52.aspx</comments>
      <category>Ramblings</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=e9e3814f-4794-426c-904e-f4e705e54f83</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,e9e3814f-4794-426c-904e-f4e705e54f83.aspx</wfw:comment>
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      <slash:comments>2</slash:comments>
      <title>EBS Provisioned IOPS &amp; Optimized Instance Types</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,e9e3814f-4794-426c-904e-f4e705e54f83.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/08/01/EBSProvisionedIOPSOptimizedInstanceTypes.aspx</link>
      <pubDate>Wed, 01 Aug 2012 12:57:52 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;In &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2012/07/20/IOPerformanceNoLongerSucksInTheCloud.aspx"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;I/O
Performance (no longer) Sucks in the Cloud&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt;,
I said&lt;!--?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /--&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class="MsoNormal"&gt;
&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt;Many workloads have high
I/O rate data stores at the core. The success of the entire application is dependent
upon a few servers running MySQL, Oracle, SQL Server, MongoDB, Cassandra, or some
other central database.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;Last week a new Amazon &lt;/font&gt;&lt;a href="http://aws.amazon.com/ec2/"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;Elastic
Compute Cloud&lt;/font&gt;&lt;/a&gt;&lt;font color="#000000" size="3" face="Calibri"&gt; (EC2) instance
type based upon &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Solid-state_drive"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;SSDs&lt;/font&gt;&lt;/a&gt;&lt;font color="#000000" size="3" face="Calibri"&gt; was
announced that delivers 120k reads per second and 10k to 85k writes per second. This
instance type with direct attached SSDs is an incredible I/O machine ideal for database
workloads, but most database workloads run on &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Storage_virtualization"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;virtual
storage&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt; today.
The administrative and operational advantages of virtual storage are many. You can
allocate more storage with a call of an API. Blocks are redundantly stored on multiple
servers. It’s easy to checkpoint to S3. Server failures don’t impact storage availability. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;The AWS virtual block storage solution
is the &lt;/font&gt;&lt;a href="http://aws.amazon.com/ebs/"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;Elastic
Block Store&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt; (EBS).&amp;nbsp;
Earlier today two key features were released to support high performance databases
and other random I/O intensive workloads on EBS. The key observation is that these
random I/O-intensive workloads need to have IOPS available whenever they are needed.
When a database runs slowly, the entire application runs poorly. Best effort is not
enough and competing for resources with other workloads doesn’t work. When high I/O
rates are needed, they are needed immediately and must be there reliably.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;Perhaps the best way to understand the
two new features is to look at how demanding database workloads are often hosted on-premise.
Typically large servers are used so the memory and CPU resources are available when
needed. Because a high performance storage system is needed and because it is important
to be able to scale the storage capacity and I/O rates during the life of the application,
direct attached disk isn’t the common choice. Most enterprise customers put these
workloads on &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Storage_area_network"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;Storage
Area Network devices&lt;/font&gt;&lt;/a&gt;&lt;font color="#000000" size="3" face="Calibri"&gt; which
are typically connected to the server by a &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Fibre_Channel"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;Fiber
Channel network&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt; (a
private communication channel used only for storage). 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt;The aim of the announcement
today is to take some of what has been learned from 30+ years of on-premise storage
evolution. Customers want virtualized storage but, at the same time, they need the
ability to reserve resources for demanding workloads. In this announcement, we take
some of the best aspects what has emerged in on-premise storage solutions and &lt;span style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/span&gt;give
EC2 customers the ability to scale high-performance storage as needed, reserve and
scale the available I/Os per Second (IOPS) as needed, and reserve dedicated network
bandwidth to the storage device. The latter is perhaps the most important and the
combination allows workloads to reserve both the IOPS rates at the storage as well
as the network channel to get to the storage and be assured it will be there when
they need it. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;The storage, IOPS, and network capacity
is there even if you haven’t used it recently. It’s there even if your neighbors are
also busy using their respective reservations. It’s even there if you are running
full networking traffic load to the EC2 instance. Just as when an on-premise customer
allocates a SAN volume with a &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Fibre_Channel"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;Fiber
Channel&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt; attach
that doesn’t compete with other network traffic, allocated resources stay reserved
and they stay available. Let’s look at the two features that deliver a low-jitter,
virtual SAN solution in AWS.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;br&gt;
&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt;&lt;b&gt;Provisioned IOPS&lt;/b&gt; is
a feature of Amazon Elastic Block Store. EBS has always allowed customers to allocate
storage volumes of the size they need and to attach these virtual volumes to their
EC2 instances. Provisioned IOPS allows customers to declare the I/O rate they need
the volumes to be able to deliver, up to 1,000 I/Os per second (IOPS) per volume.
Volumes can be striped together to achieve reliable, low-latency virtual volumes of
20,000 IOPS or more. The ability to reliably configure and reserve over 10,000 IOPS
means the vast majority of database workloads can be supported. And, in the near future,
this limit will be raised allowing increasingly demanding workloads to be hosted on
EC2 using EBS.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt;&lt;b&gt;EBS-Optimized EC2 instances&lt;/b&gt; are
a feature of EC2 that is the virtual equivalent of installing a dedicated network
channel to storage. Depending upon the instance type, 500 Mbps up to a full 1Gbps
are allocated and dedicated for storage use only. This storage communications channel
is in addition to the network connection to the instance. Storage and network traffic
no longer compete and, on large instance types, you can drive full 1Gbps line rate
network traffic while, at the same time, also be consuming 1Gbps to storage. Essentially
EBS Optimized instances have a dedicated storage channel that doesn’t compete with
instance network traffic.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt; 
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font size="3"&gt;From the &lt;/font&gt;&lt;a href="http://aws.amazon.com/ebs/"&gt;&lt;font color="#0000ff" size="3"&gt;EBS
detail page&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;
&lt;/p&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt; 
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class="MsoNormal"&gt;
&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt;EBS standard volumes offer
cost effective storage for applications with light or bursty I/O requirements.&amp;nbsp;
Standard volumes deliver approximately 100 IOPS on average with a best effort ability
to burst to hundreds of IOPS.&amp;nbsp; Standard volumes are also well suited for use
as boot volumes, where the burst capability provides fast instance start-up times.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class="MsoNormal"&gt;
&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt;Provisioned IOPS volumes
are designed to deliver predictable, high performance for I/O intensive workloads
such as databases.&amp;nbsp; With Provisioned IOPS, you specify an IOPS rate when creating
a volume, and then Amazon EBS provisions that rate for the lifetime of the volume.&amp;nbsp;
Amazon EBS currently supports up to 1,000 IOPS per Provisioned IOPS volume, with higher
limits coming soon.&amp;nbsp; You can stripe multiple volumes together to deliver thousands
of IOPS per Amazon EC2 instance to your application.&amp;nbsp; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class="MsoNormal"&gt;
&lt;font size="3"&gt;&lt;font face="Calibri"&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;font color="#000000"&gt;To
enable your Amazon &lt;/font&gt;&lt;/span&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-latin"&gt;&lt;font color="#000000"&gt;EC2
instances to fully utilize the IOPS provisioned on an EBS volume, you can launch selected
Amazon EC2 instance types as “EBS-Optimized” instances.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;EBS-optimized
instances deliver dedicated throughput between Amazon EC2 and Amazon EBS, with options
between 500 Mbps and 1000 Mbps depending on the instance type used.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;When
attached to EBS-Optimized instances, Provisioned IOPS volumes are designed to deliver
within 10% of the provisioned IOPS performance 99.9% of the time.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;See &lt;/font&gt;&lt;a href="http://aws.amazon.com/ec2/instance-types"&gt;&lt;font color="#0000ff"&gt;Amazon
EC2 Instance Types&lt;/font&gt;&lt;/a&gt;&lt;font color="#000000"&gt; to find out more about instance
types that can be launched as EBS-Optimized instances.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; mso-margin-top-alt: auto; mso-margin-bottom-alt: auto" class="MsoNormal"&gt;
&lt;font size="3"&gt;&lt;font face="Calibri"&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-latin"&gt;&lt;font color="#000000"&gt;&lt;span style="mso-spacerun: yes"&gt;&lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;Providing scalable block storage at-scale,
in 8 regions around the world is one of the most interesting combinations of distributed
systems and storage problems we face. The problem has been well solved in high-cost
on-premise solutions. We now get to apply what has been learned over the last 30+
years to solve the problem at cloud-scale with low-cost and 100s of thousands of concurrent
customers. An incredible number of EC2 customers depend upon EBS for their virtual
storage needs, the number is growing daily, and we are really only just getting started.
If you want to be part of the engineering effort to make Elastic Block Store the virtual
storage solution for the cloud, send us a note at &lt;/font&gt;&lt;a href="mailto:ebs-jobs@amazon.com"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;ebs-jobs@amazon.com&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;With the announcement today, EC2 customers
now have access to two very high performance storage solutions. The first solution
is the &lt;/font&gt;&lt;a href="http://aws.amazon.com/ec2/instance-types/"&gt;&lt;font color="#0000ff" size="3" face="Calibri"&gt;EC2
High I/O Instance type&lt;/font&gt;&lt;/a&gt;&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt; announced
last week which delivers a direct attached, SSD-powered 100k IOIPS for $3.10/hour.
In today’s announcement this direct attached storage solution is joined by a high-performance
virtual storage solution. This new type of EBS storage allows the creation of striped
storage volumes that can reliably delivery 10,000 to 20,000 IOPS across a dedicated
virtual storage network. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt;Amazon EC2 customers now
have both high-performance, direct attached storage and high-performance virtual storage
with a dedicated virtual storage connection.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;font size="3"&gt;&lt;font color="#000000"&gt;&lt;font face="Calibri"&gt;&lt;span style="mso-tab-count: 3"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;span style="mso-bidi-font-family: Calibri"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;a name="_MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face="Calibri"&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;font face="Calibri"&gt;&lt;span style="BACKGROUND: white"&gt;e: jrh@mvdirona.com&amp;nbsp;&lt;/span&gt;
&lt;br&gt;
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&lt;p style="MARGIN: 0in 0in 0pt" class="MsoNormal"&gt;
&lt;o:p&gt;
&lt;font color="#000000" size="3" face="Calibri"&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=e9e3814f-4794-426c-904e-f4e705e54f83" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,e9e3814f-4794-426c-904e-f4e705e54f83.aspx</comments>
      <category>Services</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=4478b347-0d30-439a-85d8-fca0db0d95d4</trackback:ping>
      <pingback:server>http://perspectives.mvdirona.com/pingback.aspx</pingback:server>
      <pingback:target>http://perspectives.mvdirona.com/PermaLink,guid,4478b347-0d30-439a-85d8-fca0db0d95d4.aspx</pingback:target>
      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,4478b347-0d30-439a-85d8-fca0db0d95d4.aspx</wfw:comment>
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      <title>I/O Performance (no longer) Sucks in the Cloud</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,4478b347-0d30-439a-85d8-fca0db0d95d4.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/07/20/IOPerformanceNoLongerSucksInTheCloud.aspx</link>
      <pubDate>Fri, 20 Jul 2012 13:57:25 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;Many
workloads have high I/O rate data stores at the core. The success of the entire application
is dependent upon a few servers running MySQL, Oracle, SQL Server, MongoDB, Cassandra,
or some other central database. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The best design patter for any highly reliable
and scalable application whether on-premise or in cloud hosted, is to &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Shard_(database_architecture)"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;shard&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; the
database. You can’t be dependent upon a single server being able to scale sufficiently
to hold the entire workload. Theoretically, that’s the solution and all workloads
should run well on a sufficiently large fleet even if that fleet has a low individual
server I/O performance. Unfortunately, few workloads scale as badly as database workloads.
Even scalable systems such as MongoDB or Cassandra need to have a per-server I/O rate
that meets some minimum bar to host the workload cost effectively with stable I/O
performance.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The easy solution is to depend upon a hosted
service like &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2012/01/18/AmazonDynamoDBNoSQLInTheCloud.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;DynamoDB&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; that
can transparently scale to order 10^6 transactions per second and deliver low jitter
performance. For many workloads, that is the final answer. Take the complexity of
configuring and administering a scalable database and give it to a team that focuses
on nothing else 24x7 and does it well.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Unfortunately,&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;in
the database world, &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2009/11/03/OneSizeDoesNotFitAll.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;One
Size Does Not Fit All&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.
DynamoDB is a great solution for some workloads but many workloads are written to
different stores or depend upon features not offered in DynamoDB. What if you have
an application written to run on sharded Oracle (or MySQL) servers and each database
requires 10s of thousands of I/Os per second? For years, this has been the prototypical
“difficult to host in the cloud” workload. All servers in the application are perfect
for the cloud but the overall application won’t run unless the central database server
can support the workload.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Consequently, these workloads
have been difficult to host on the major cloud services. They are difficult to scale
out to avoid needing very high single node I/O performance and they won’t yield a
good customer experience unless the database has the aggregate IOPS needed.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;Yesterday an ideal EC2 instance
type was announced. It’s the screamer needed by these workloads. The new EC2 High
I/O Instance type is a born database machine. Whether you are running Relational or
NoSQL, if the workload is I/O intense and difficult to cost effectively scale-out
without bound, this instance type is the solution. It will deliver a booming 120,000
4k reads per second and between 10,000 and 85,000 4k random writes per second. The
new instance type:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;60.5
GB of memory&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;35
EC2 Compute Units (8 virtual cores with 4.4 EC2 Compute Units each)&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;2
SSD-based volumes each with 1024 GB of instance storage&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;64-bit
platform&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;I/O
Performance: 10 Gigabit Ethernet&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;API
name: hi1.4xlarge&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;If you have a difficult to host
I/O intensive workload, EC2 has the answer for you. 120,000 read IOPS and 10,000 to
85,000 write IOPS for $3.10/hour Linux on demand or $3.58/hour Windows on demand.
Because these I/O workloads are seldom scaled up and down in real time, the Heavy
Utilization Reserved instance is a good choice where the server capacity can be reserved
for $10,960 for a three year term and usage is $0.482/hour.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;Amazon
EC2 detail page: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://aws.amazon.com/ec2/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://aws.amazon.com/ec2/&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;Amazon
EC2 pricing page: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://aws.amazon.com/ec2/#pricing"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://aws.amazon.com/ec2/#pricing&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;Amazon
EC2 Instance Types: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://aws.amazon.com/ec2/instance-types/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://aws.amazon.com/ec2/instance-types/&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;Amazon
Web Services Blog: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://aws.typepad.com/aws/2012/07/new-high-io-ec2-instance-type-hi14xlarge.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://aws.typepad.com/aws/2012/07/new-high-io-ec2-instance-type-hi14xlarge.html&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;Werner
Vogels: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://www.allthingsdistributed.com/2012/07/high-performace-io-instance-amazon-ec2.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.allthingsdistributed.com/2012/07/high-performace-io-instance-amazon-ec2.html&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Adrian Cockcroft of Netflix wrote an excellent
blog on this instance type where he gave benchmarking results from Netflix: &lt;/font&gt;&lt;a href="http://techblog.netflix.com/2012/07/benchmarking-high-performance-io-with.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Benchmarking
High Performance I/O with SSD for Cassandra on AWS&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;You can now have 100k IOPS for
$3.10/hour. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 4"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;font face=Calibri&gt;&lt;span style="BACKGROUND: white"&gt;e: jrh@mvdirona.com&amp;nbsp;&lt;/span&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face=Calibri&gt;b:&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://perspectives.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt; 
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
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&lt;br /&gt;
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From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,4478b347-0d30-439a-85d8-fca0db0d95d4.aspx</comments>
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      <dc:creator>James Hamilton</dc:creator>
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      <slash:comments>12</slash:comments>
      <title>Why there are Datacenters in NY, Hong Kong, and Tokyo?</title>
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      <link>http://perspectives.mvdirona.com/2012/07/13/WhyThereAreDatacentersInNYHongKongAndTokyo.aspx</link>
      <pubDate>Fri, 13 Jul 2012 15:03:27 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Why are there so many data centers
in New York, Hong Kong, and Tokyo? These urban centers have some of the most expensive
real estate in the world. The&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;cost of
labor is high. The tax environment is unfavorable. Power costs are high.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;Construction
is difficult to permit and expensive. Urban datacenters are incredibly expensive facilities
and yet a huge percentage of the world’s computing is done in expensive urban centers.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;One of my favorite examples is the 111 8&lt;sup&gt;th&lt;/sup&gt; Ave
data center in New York. &lt;/font&gt;&lt;a href="http://www.datacenterknowledge.com/archives/2010/12/03/wsj-google-has-bought-111-8th-avenue/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Google
bought this datacenter for $1.9B&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;They
already have facilities on the &lt;/font&gt;&lt;a href="http://www.google.com/about/datacenters/locations/the-dalles/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Columbia
river&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; where the power and land
are cheap. Why go to New York when neither is true? Google is innovating in cooling
technologies in their &lt;/font&gt;&lt;a href="http://www.google.com/about/datacenters/locations/st-ghislain/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Belgium
facility&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; where they are using waste
water cooling. Why go to New York where the facility is conventional, the power source
predominantly coal-sourced, and the opportunity for energy innovation is restricted
by legacy design and the lack of real estate available in the area around the facility.
It’s pretty clear that 111 8&lt;sup&gt;th&lt;/sup&gt; Ave isn’t going to be wind farm powered.
A solar array could likely be placed on the roof but that wouldn’t have the capacity
to run the interior lights in this large facility (See &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2012/03/17/ILoveSolarPowerBut.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;I
love Solar but …&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; for
more on the space challenges of solar power at data center power densities). There
isn’t space to do anything relevant along these dimensions.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Google has some of the most efficient
datacenters in the world, running on some of the cleanest power sources in the world,
and custom engineered from the ground up to meet their needs. Why would they buy an
old facility, in a very expensive metropolitan area, with a legacy design? Are they
nuts?&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Of course not, Google is in New
York because many millions of Google customers are in New York or nearby.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Companies site datacenters near the customers
of those data centers. Why not serve the planet from Iceland where the power is both
cheap and clean? When your latency budget to serve customers is 200 msec, you can’t
give up ¾ of that time budget on speed of light delays traveling long distances. Just
crossing the continent from California to New York is a 74 msec round trip time (RTT).
New York to London is 70 msec RTT. The speed of light is unbending. Actually, it’s
even worse than the speed of light in that the speed of light in a fiber is about
2/3 of the speed of light in a vacuum (see &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2012/02/21/CommunicatingDataBeyondTheSpeedOfLight.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Communicating
Beyond the Speed of Light&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;).&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Because of the cruel realities of the speed
of light, companies must site data centers where their customers are. That’s why companies
selling world-wide, often need to have datacenters all over the world. That’s why
the Akamai content distribution network has over &lt;/font&gt;&lt;a href="http://www.akamai.com/hdonline"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;1,200
points of presence world-wide&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;To
serve customers competitively, you need to be near those customers. The reason datacenters
are located in Tokyo, New York, London, Singapore and other expensive metropolitan
locations is they need to be near customers or near data that is in those locations.
It costs considerably to maintain datacenters all over the world but there is little
alternative.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Many articles recently have been quoting the
Greenpeace open letter asking Ballmer, Bezos and Cook to “go to Iceland”. See for
example &lt;/font&gt;&lt;a href="http://www.smartplanet.com/blog/intelligent-energy/letter-to-ballmer-bezos-cook-go-to-iceland/15131"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Letter
to Ballmer, Bezos, and Cook: Go to Iceland&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.
Having come many of these articles recently, it seemed worth stopping and reflecting
on why this hasn’t already happened. It’s not like company just love paying more or
using less environmentally friendly power sources for their data centers.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Google is in New York because
it has millions of customers in New York. If it were physically possible to serve
these customers from an already built, hyper efficient datacenter like Google Dalles,
they certainly would. But that facility is 70 msec round trip away from New York.
What about Iceland? Roughly the same distance. It simply doesn’t work competitively.
Companies build near their users because physics of the speed of light is unbending
and uncaring.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;So, what can we do? It turns out
that many workloads are not latency sensitive. The right strategy is to house latency
sensitive workloads near customers or the data needed at low latency and house latency
insensitive workloads optimizing on other dimensions. This is exactly what Google
does but, to do that, you need to have many datacenters all over the world so the
appropriate facility can be selected on a workload-by-workload basis. This isn’t a
practical approach for many smaller companies with only 1 or 2 datacenters to choose
from.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;This is another area where cloud computing
can help. Cloud computing can allow mid-sized and even small companies to have many
different datacenters optimized for different goals all over the world. Using &lt;/font&gt;&lt;a href="http://aws.amazon.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Amazon
Web Services&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;, a company can house
workloads near customers in Singapore,&amp;nbsp;Tokyo, Brazil, and Ireland to be close
to their international customers. Being close to these customers makes a big difference
in the overall quality of customer experience (see: The &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2009/10/31/TheCostOfLatency.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Cost
of Latency&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; for more
detail on how much latency really matters). As well as allowing a company to cost
effectively have an international presence, cloud computing also allows companies
to make careful decisions on where they locate workloads in North America. Again using
AWS as the example, customers can place workloads in Virginia to serve the east coast
or use Northern California to serve the population dense California region. If the
workloads are not latency sensitive or is serving customers near the Pacific Northwest,
they can be housed in the AWS Oregon region where the workload can be hosted coal
free and less expensively than in Northern California.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The reality is that physics is
uncaring and many workloads do need to be close to users. Cloud computing allows all
companies to have access to datacenters all over the world so they can target individual
workloads to the facilities that most closely meet their goals and the needs of their
customers. Some computing will have to stay in New York even though it is mostly coal
powered, expensive, and difficult to expand. But some workload will run very economically
in the AWS West (Oregon) region where there is no coal power, expansion is cheap,
and power inexpensive. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Workload placement decisions are
more complex than “move to Iceland.”&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 3"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;font face=Calibri&gt;&lt;span style="BACKGROUND: white"&gt;e: jrh@mvdirona.com&amp;nbsp;&lt;/span&gt;
&lt;br&gt;
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&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face=Calibri&gt;b:&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://perspectives.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt; 
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=bf652118-42c1-49c1-9c30-d89c642e688a" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
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      <category>Services</category>
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      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=7e04ecca-4bf3-477b-aa66-dfa10075e453</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
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      <slash:comments>8</slash:comments>
      <title>Official Report of the Fukushima Nuclear Accident Independent Investigation Commission Executive </title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,7e04ecca-4bf3-477b-aa66-dfa10075e453.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/07/09/OfficialReportOfTheFukushimaNuclearAccidentIndependentInvestigationCommissionExecutive.aspx</link>
      <pubDate>Mon, 09 Jul 2012 14:39:00 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Last night, &lt;/font&gt;&lt;a href="http://www.tomkleinpeter.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Tom
Klienpeter&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; sent me The &lt;/font&gt;&lt;a href="http://naiic.go.jp/wp-content/uploads/2012/07/NAIIC_report_lo_res2.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Official
Report of the Fukushima Nuclear Accident Independent Investigation Commission Executive
Summary&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;.
They must have hardy executives in Japan in that the executive summary runs 86 pages
in length. Overall, It’s an interesting document but I only managed to read in to
the first page before starting to feel disappointed. What I was hoping for is a deep
dive into why the reactors failed, the root causes of the failures, and what can be
done to rectify it. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Because of the nature of my job, I’ve spent
considerable time investigating hardware and software system failures and what I find
most difficult and really time consuming is getting to the real details. It’s easy
to say there was a tsunami and it damaged the reactor complex and loss of power caused
radiation release. But why did loss of power cause radiation release? Why didn’t the
backup power systems work? Why does the design depend upon the successful operation
of backup power systems? Digging to the root cause takes the time, requires that all
assumptions be challenged, and invariably leads to many issues that need to be addresses.
Good post mortems are detailed, get to the root cause, and it’s rare that a detailed
investigation of any complex system doesn’t yield a long, detailed list of design
and operational changes. The &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Rogers_Commission"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Rogers
Commission&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; on the Space
Shuttle Challenger failure is perhaps the best example of digging deeply, finding
root cause both technical and operational, and making detailed recommendations.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;On the second page of this report,
the committee members were enumerated. The committed includes 1) seismologist, 2)
2 medical doctors, 3) chemist, 4) journalist, 5) 2 lawyers, 6) social system designer,
7) one politician, and 8) no nuclear scientist, no reactor designers, and no reactor
operators. The earthquake and subsequent tsunami was clearly the seed for the event
but since we can’t prevent these, I would argue that they should only play a contextual
role in the post mortem.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;What we need
to understand is exactly why the both the reactor and nuclear material storage design
were not stable in the presence of cooling system failure. It's weird that there were
no experts in the subject area where the most dangerous technical problems were encountered.
Basically we can’t stop earthquakes and tsunamis so we need to ensure that systems
remain safe in the presence of them. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Obviously the investigative team
is very qualified to deal with the follow-on events both in assessing radiation exposure
risk, &lt;span style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/span&gt;how the evacuation was carried
out, and regulatory effectiveness. And it is clear these factors are all important.
But still, it feels like the core problem is that cooling system flow was lost and
the both the reactors and nuclear material storage ponds overheated. Using materials
that, when overheated, release explosive hydrogen gas is a particularly important
area of investigation. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Personally, the largest part of
my interest were it my investigation, would be focused on achieving designs stable
in the presence of failure. Failing that, getting really good at evacuation seems
like a good idea but still less important than ensuring these reactors and others
in the country fail into a safe state.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoPlainText&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoPlainText&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The report reads like a political document.
Its heavy on blame, light on root cause and the technical details of the root cause
failure, and the recommended solution depends upon more regulatory oversight. The
document focuses on more oversight by the Japanese &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Diet_of_Japan"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Diet&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; (a
political body) and regulatory agencies but doesn't go after the core issues that
lead to the nuclear release. From my perspective, the key issues are 1) &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Scram"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;scramming&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; the
reactor has to 100% stop the reaction and the passive cooling has to be sufficient
to ensure the system can cool from full operating load without external power, operational
oversight, or other input beyond dropping the rods. Good SCRAM systems automatically
deploy and stop the nuclear reaction. This is common. What is uncommon is ensuring
the system can successfully cool from a full load operational state without external
input of power, cooling water, or administrative input.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoPlainText&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoPlainText&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The second key point that this
nuclear release drove home for me is 2) all nuclear material storage areas must be
seismically stable, above flood water height, maintain integrity through natural disasters,
and must be able to stay stable and safe without active input or supervision for long
periods of time. They can't depends upon pumped water cooling and have to 100% passive
and stable for long periods without tending. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoPlainText&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoPlainText&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;My third recommendation is arguably
less important than my first two but applies to all systems: operators can’t figure
out what is happening or take appropriate action without detailed visibility into
the state of the system. The monitoring system needs to be independent (power, communications,
sensors, …) , detailed, and able to operate correctly with large parts of the system
destroyed or inoperative.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoPlainText&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoPlainText&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;My fourth recommendation is absolutely
vital and I would never trust any critical system without this: test failure modes
frequently. Shut down all power to the entire facility at full operational load and
establish that temperatures fall rather than rise and no containment systems are negatively
impacted. Shut off the monitoring system and ensure that the system continues to operate
safely. Never trust any system in any mode that hasn’t been tested.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoPlainText&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoPlainText&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The recommendations from the Official
Report of the Fukushima Nuclear Accident Independent Investigation Commission Executive
Summary follow:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Recommendation
1: 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Monitoring
of the nuclear regulatory body by the National Diet&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;A permanent committee to deal
with issues regarding nuclear power must be established in the National Diet in order
to supervise the regulators to secure the safety of the public. Its responsibilities
should be:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l2 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;1.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;To
conduct regular investigations and explanatory hearings of regulatory agencies, academics
and stakeholders.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l2 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;2.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;To
establish an advisory body, including independent experts with a global perspective,
to keep the committee’s knowledge updated in its dealings with regulators.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l2 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;3.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;To
continue investigations on other relevant issues. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l2 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;4.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;To
make regular reports on their activities and the implementation of their recommendations. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Recommendation
2: 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Reform
the crisis management system&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;A fundamental reexamination of
the crisis management system must be made. The boundaries dividing the responsibilities
of the national and local governments and the operators must be made clear. This includes:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;1.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;A
reexamination of the crisis management structure of the government. A structure must
be established with a consolidated chain of command and the power to deal with emergency
situations. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;2.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;National
and local governments must bear responsibility for the response to off-site radiation
release. They must act with public health and safety as the priority.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;3.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;The
operator must assume responsibility for on-site accident response, including the halting
of operations, and reactor cooling and containment.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Recommendation
3:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Government
responsibility for public health and welfare&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Regarding the responsibility to
protect public health, the following must be implemented as soon as possible:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l4 level1 lfo3" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;1.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;A
system must be established to deal with long-term public health effects, including
stress-related illness. Medical diagnosis and treatment should be covered by state
funding. Information should be disclosed with public health and safety as the priority,
instead of government convenience. This information must be comprehensive, for use
by individual residents to make informed decisions.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l4 level1 lfo3" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;2.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Continued
monitoring of hotspots and the spread of radioactive contamination must be undertaken
to protect communities and the public. Measures to prevent any potential spread should
also be implemented. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l4 level1 lfo3" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;3.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;The
government must establish a detailed and transparent program of decontamination and
relocation, as well as provide information so that all residents will be knowledgeable
about their compensation options.&lt;/font&gt;&lt;font size=3&gt;&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Recommendation
4:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Monitoring
the operators&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;TEPCO must undergo fundamental
corporate changes, including strengthening its governance, working towards building
an organizational culture which prioritizes safety, changing its stance on information
disclosure, and establishing a system which prioritizes the site. In order to prevent
the Federation of Electric Power Companies (FEPC) from being used as a route for negotiating
with regulatory agencies, new relationships among the electric power companies must
also be established—built on safety issues, mutual supervision and transparency.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo5" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;1.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;The
government must set rules and disclose information regarding its relationship with
the operators.NAIIC 23&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo5" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;2.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Operators
must construct a cross-monitoring system to maintain safety standards at the highest
global levels.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo5" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;3.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;TEPCO
must undergo dramatic corporate reform, including governance and risk management and
information disclosure—with safety as the sole priority.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo5" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;4.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;All
operators must accept an agency appointed by the National Diet as a monitoring authority
of all aspects of their operations, including risk management, governance and safety
standards, with rights to on-site investigations. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Recommendation
5:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Criteria
for the new regulatory body&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The new regulatory organization
must adhere to the following conditions. It must be:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l5 level1 lfo4" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;1.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Independent:
The chain of command, responsible authority and work processes must be: (i) Independent
from organizations promoted by the government (ii) Independent from the operators
(iii) Independent from politics.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l5 level1 lfo4" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;2.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Transparent:
(i) The decision-making process should exclude the involvement of electric power operator
stakeholders. (ii) Disclosure of the decision-making process to the National Diet
is a must. (iii) The committee must keep minutes of all other negotiations and meetings
with promotional organizations, operators and other political organizations and disclose
them to the public. (iv) The National Diet shall make the final selection of the commissioners
after receiving third-party advice.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l5 level1 lfo4" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;3.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Professional:
(i) The personnel must meet global standards. Exchange programs with overseas regulatory
bodies must be promoted, and interaction and exchange of human resources must be increased.
(ii) An advisory organization including knowledgeable personnel must be established.
(iii) The no-return rule should be applied without exception.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l5 level1 lfo4" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;4.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Consolidated:
The functions of the organizations, especially emergency communications, decision-making
and control, should be consolidated.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l5 level1 lfo4" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;5.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Proactive:
The organizations should keep up with the latest knowledge and technology, and undergo
continuous reform activities under the supervision of the Diet.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt"&gt;Recommendation
6: &lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Reforming
laws related to nuclear energy&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Laws concerning nuclear issues
must be thoroughly reformed. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l3 level1 lfo6" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;1.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Existing
laws should be consolidated and rewritten in order to meet global standards of safety,
public health and welfare.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l3 level1 lfo6" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;2.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;The
roles for operators and all government agencies involved in emergency response activities
must be clearly defined.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l3 level1 lfo6" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;3.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Regular
monitoring and updates must be implemented, in order to maintain the highest standards
and the highest technological levels of the international nuclear community.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l3 level1 lfo6" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;4.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;New
rules must be created that oversee the backfit operations of old reactors, and set
criteria to determine whether reactors should be decommissioned.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Recommendation
7: 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Develop
a system of independent investigation commissions&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;A system for appointing independent
investigation committees, including experts largely from the private sector, must
be developed to deal with unresolved issues, including, but not limited to, the decommissioning
process of reactors, dealing with spent fuel issues, limiting accident effects and
decontamination.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoPlainText&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoPlainText&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Many of the report recommendations
are useful but they fall short of addressing the root cause. Here’s what I would like
to see:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l6 level1 lfo7" class=MsoPlainText&gt;
&lt;span style="mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3 face=Calibri&gt;1.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://en.wikipedia.org/wiki/Scram"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Scramming&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; the
reactor has to 100% stop the reaction and the passive cooling has to be sufficient
to ensure the system can cool from full operating load without external power, operational
oversight, or other input beyond dropping the rods.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l6 level1 lfo7" class=MsoPlainText&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;2.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;All
nuclear material storage areas must be seismically stable, above flood water height,
maintain integrity through natural disasters, and must be able to stay stable and
safe without active input or supervision for long periods of time.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l6 level1 lfo7" class=MsoPlainText&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;3.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;The
monitoring system needs to be independent, detailed, and able to operate correctly
with large parts of the system destroyed or inoperative.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l6 level1 lfo7" class=MsoPlainText&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-fareast-font-family: Calibri"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;4.&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Test
all failure modes frequently. Assume that all systems that haven’t been tested will
not work. Surprisingly frequently, they don’t.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoPlainText&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt; 
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;The
Official Report of the Fukushima Nuclear Accident Independent Investigation Commission
Executive Summary can be found at: &lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt"&gt;&lt;a href="http://naiic.go.jp/wp-content/uploads/2012/07/NAIIC_report_lo_res2.pdf"&gt;&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: blue; FONT-SIZE: 11pt"&gt;http://naiic.go.jp/wp-content/uploads/2012/07/NAIIC_report_lo_res2.pdf&lt;/span&gt;&lt;/a&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;Since
our focus here is primarily on building reliable hardware and software systems, this
best practices document may be of interest: Designing &amp;amp; Deploying Internet-Scale
Services: &lt;a href="http://mvdirona.com/jrh/talksAndPapers/JamesRH_Lisa.pdf"&gt;&lt;font color=#0000ff&gt;http://mvdirona.com/jrh/talksAndPapers/JamesRH_Lisa.pdf&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;span style="mso-tab-count: 3"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoPlainText&gt;
&lt;/font&gt;&gt;
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&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;
&lt;br&gt;
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&lt;br&gt;
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&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt; 
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
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&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=7e04ecca-4bf3-477b-aa66-dfa10075e453" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,7e04ecca-4bf3-477b-aa66-dfa10075e453.aspx</comments>
      <category>Hardware</category>
      <category>Process</category>
      <category>Services</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=8d993388-4ded-4b16-882d-ce602988a5d9</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
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      <slash:comments>4</slash:comments>
      <title>Visiting the Hanjin Oslo Container Ship</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,8d993388-4ded-4b16-882d-ce602988a5d9.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/06/19/VisitingTheHanjinOsloContainerShip.aspx</link>
      <pubDate>Tue, 19 Jun 2012 23:51:43 GMT</pubDate>
      <description>&lt;p class=MsoNormal&gt;
The &lt;a href="http://www.nascar.com/series/cup/"&gt;NASCAR Sprint Cup Stock Car Series&lt;/a&gt; kicks
its season off with a bang and, unlike other sports, starts the season off with the
biggest event of the year rather than closing with it. &lt;a href="http://en.wikipedia.org/wiki/Speedweeks"&gt;Daytona
Speed Weeks&lt;/a&gt; is a multi-week, many race event the finale of which is the &lt;a href="http://en.wikipedia.org/wiki/Daytona_500"&gt;Daytona
500&lt;/a&gt;. The 500 starts with a huge field of 43 cars and is perhaps famous for some
of the massive multi-car wrecks. The &lt;a href="http://www.youtube.com/watch?v=LN0YHEzQxDE"&gt;17
car pile-up of 2011&lt;/a&gt;, made a 43 card field look like the appropriate amount of
redundancy just to get a car over the finish line at the end.
&lt;/p&gt;
&lt;p class=MsoNormal&gt;&lt;?xml:namespace prefix = o /&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
Watching 43 stock cars race for the green flag at the start of the race is an impressive
show of power as 146,000 lbs of metal charge towards the start line at nearly 200
miles per hour running so close that they appear to be connected.&amp;nbsp; From the stands,
the noise is deafening, the wall of air they are pushing can be felt 20 rows up and
the air is hot from all the waste heat spilling off the field as they scream to the
line.&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
Imagine harnessing all the power of all the engines from the 43 cars heading towards
the start line at Daytona in a single engine? In fact, let’s make it harder, imagine
having all the power of all the cars that take the green flag at both Daytona Sprnt
Cup races each year. That would be a single engine capable of putting out 64,500 hp.
Actually, for safety reasons, NASCAR restricts engine output at the &lt;a href="http://www.daytonainternationalspeedway.com/"&gt;Daytona&lt;/a&gt; and &lt;a href="http://www.talladegasuperspeedway.com/"&gt;Talladega&lt;/a&gt; superspeedways
to approximately 430 hp but let’s stick with the 750 hp they can produce when unrestricted.
If we harnessed that power into a single engine, we would have an unbelievable 64,500
HP. Last week Jennifer and I were invited to tour the &lt;a href="http://www.containership-info.com/vessel_9161778.html"&gt;Hanjin
Oslo&lt;/a&gt; container ship which happens to be single engine powered. Believe it or not,
that single engine is more powerful that the aggregate horsepower of both Daytona
starting fields. It has a single 74,700 hp engine.
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/IMG_8721.jpg"&gt;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;div&gt;
&lt;p class=MsoNormal&gt;
Last week &lt;a href="http://www.linkedin.com/pub/peter-kim/2/65b/407"&gt;Peter Kim&lt;/a&gt; who
supervises the &lt;a href="http://www.totalterminals.com/"&gt;Hanjin shipping port at Terminal
46&lt;/a&gt; invited us to tour the port facility and the &lt;a href="http://www.containership-info.com/vessel_9161778.html"&gt;Hanjin
Oslo container ship&lt;/a&gt;.&amp;nbsp; I love technology, scale, and learning how well run
operations work so I jumped on the opportunity. 
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
Shortly after arriving, we watched the Oslo being brought into terminal 46. The captain
and pilot were both looking down from the bridge wing towering more than 100’ above
us giving commands to the tugs as the Oslo is being eased into the dock. Even before
the ship was tied off, the port was rapidly coming to life. Dock workers were scrambling
to their stations, trucks were starting, container cranes were moving into position,
Customs and Border Patrol was getting ready to board, and line handlers were preparing
to tie the ship off. There were workers and heavy equipment moving into position throughout
the terminal. And, over the next 12 hours, more than a thousand containers would be
moved before the ship would be off to its next destination at 6:30am the following
morning.
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/IMG_8612.jpg"&gt;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&lt;/p&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;p class=MsoNormal&gt;
The Oslo is not the newest ship in the &lt;a href="http://www.hanjin.com/hanjin/CUP_HOM_1180.do?sessLocale=en"&gt;Hanjin
fleet&lt;/a&gt; having been built in 1998. It’s not the biggest ship nor is it the most
powerful. But it’s a great example of a well-run, super clean, and expertly maintained
container ship. And, starting with the size, here’s the view from the bridge.
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/IMG_8682.jpg"&gt;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;p class=MsoNormal&gt;
The ship truly is huge. What I find even more amazing is that, as large as the Oslo
is, there are container ships out there with up to twice the cargo carrying capacity
and as much as 45% more horse power. In fact, the world’s most powerful diesel engine
is deployed in a container ship. It’s a 14 cylinder, 3 floor high monster that produces
109,000 hp designed by the Finnish company &lt;a href="http://www.wartsila.com/en/Home"&gt;Wartsila&lt;/a&gt;.
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&lt;img src="http://deskarati.com/wp-content/uploads/2012/01/Most-powerful-diesel-engine-in-the-world.jpg"&gt;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
The Hanjin Oslo uses a (slightly) smaller inline 10 cylinder version of the same engine
design. The key difference between it and the world’s largest diesel shown above is
that the engine in the Oslo is 4 cylinders shorter at 10 cylinders inline rather than
14 and it produces proportionally less power. On the Oslo, the engine spans 3 decks
so you can only see 1/3 of it at any one time. Here’s the view from the Hanjin Oslo
engine room top deck, mid deck, and lower deck:
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/IMG_8735.jpg"&gt;
&lt;/p&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/IMG_8737.jpg"&gt; 
&lt;div&gt;&amp;nbsp;
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&amp;nbsp;
&lt;/div&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/IMG_8745.jpg"&gt; 
&lt;div&gt;
&lt;p class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
The engine is clearly notable for its size and power output. But, what I find most
surprising is it’s a &lt;a href="http://en.wikipedia.org/wiki/Two-stroke_engine"&gt;two
stroke engine&lt;/a&gt;. Two stroke engines produce power at the beginning of the power
stroke where the piston is heading down, dump the exhaust towards the end of that
stroke, then bring in fresh air at the beginning of the next stroke as the piston
begins heading back up, and then compresses the air for the remainder of that stroke.
Towards the end of the compression stroke, fuel is injected into the cylinder where
it combusts rapidly building pressure and pushing the piston back down on the power
stroke. &lt;a href="http://en.wikipedia.org/wiki/Four-stroke_engine"&gt;Four stroke engines&lt;/a&gt; separate
these functions into four strokes: 1) power going down, 2) exhaust going up, 3) intake
going down, and then 4) compression going up.
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
Two-stroke engines are common in lawn mowers, chainsaws, and some very small outboards
because of their high power to weight ratio and simplicity of design that makes very
low cost engines possible. Larger diesel engines used in trucks and automobiles are
almost exclusively 4 stroke engines. Ironically, the very highest output diesel engines
found in large marine applications are also two strokes.
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;/div&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/IMG_8514.jpg"&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;br&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;From Spending an evening with the Hanjin team,
I was super impressed. I love the technology, the scale was immense, everything was
very well maintained, and they are clearly excellent operators. If I was moving goods
between continents, I would look first to &lt;/font&gt;&lt;a href="http://www.hanjin.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Hanjin&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;div&gt;
&lt;p class=MsoNormal&gt;
Other pictures from our Hanjin Oslo visit: &lt;a href="http://blog.mvdirona.com/2012/06/15/OnBoardTheHanjinOsloSneakPreview.aspx"&gt;http://blog.mvdirona.com/2012/06/15/OnBoardTheHanjinOsloSneakPreview.aspx&lt;/a&gt;.
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp;
&amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp;
--jrh
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-no-proof: yes"&gt;James
Hamilton&amp;nbsp;&lt;/span&gt;&lt;/a&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;e: jrh@mvdirona.com&amp;nbsp;&lt;/span&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/a&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-no-proof: yes"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;b:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/a&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-ascii-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-bidi-font-family: Calibri; mso-no-proof: yes"&gt;http://perspectives.mvdirona.com&lt;/span&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;div&gt;
&lt;br&gt;
&lt;/div&gt;
&lt;/div&gt;
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&lt;br /&gt;
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From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,8d993388-4ded-4b16-882d-ce602988a5d9.aspx</comments>
      <category>Ramblings</category>
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      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=b05ac6ec-1de5-4d67-bf40-110a1acd054c</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
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      <slash:comments>2</slash:comments>
      <title>Temprature Management in Data Centers</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,b05ac6ec-1de5-4d67-bf40-110a1acd054c.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/05/28/TempratureManagementInDataCenters.aspx</link>
      <pubDate>Mon, 28 May 2012 15:48:11 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;Cooling
is the largest single non-IT (overhead) load in a modern datacenter. There are many
innovative solutions to addressing the power losses in cooling systems. Many of these
mechanical system innovations work well and others have great potential but none are
as powerful as simply increasing the server inlet temperatures. Obviously less cooling
is cheaper than more. And, the higher the target inlet temperatures, the higher percentage
of time that a facility can spend running on outside air (&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8.5pt"&gt;&lt;a href="http://en.wikipedia.org/wiki/Economizer"&gt;&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; FONT-SIZE: 11pt; TEXT-DECORATION: none; text-underline: none"&gt;&lt;font color=#0000ff&gt;air-side
economization&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;)
without process-based cooling.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font face=Calibri&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;The
downsides of higher temperatures are 1) high semiconductor leakage losses, 2) higher
server fan speed which increases the losses to air moving, and 3) higher server mortality
rates. I’ve measured the former and, although these losses are inarguably present,
these losses are measureable but have a very small impact at even quite high server
inlet temperatures.&amp;nbsp;&lt;span class=apple-converted-space&gt;&amp;nbsp;&lt;/span&gt;The negative
impact of fan speed increases is real but can be mitigated via different server target
temperatures and more efficient server cooling designs. If the servers are designed
for higher inlet temperatures, the fans will be configured for these higher expected
temperatures and won’t run faster. This is simply a server design decision and good
mechanical designs work well at higher server temperatures without increased power
consumption. It’s the third issue that remains the scary one: increased server mortality
rates.&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8.5pt"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="WIDOWS: 2; MARGIN: 0in 0in 0pt; ORPHANS: 2; BACKGROUND: white; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font face=Calibri&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&amp;nbsp;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8.5pt"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="WIDOWS: 2; MARGIN: 0in 0in 0pt; ORPHANS: 2; BACKGROUND: white; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;The
net of these factors is fear of higher server mortality rates is the prime factor
slowing an even more rapid increase in datacenter temperatures. An often quoted study
reports the failure rate of electronics doubles with every 10C increase of temperature
(&lt;/font&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8.5pt"&gt;&lt;a href="https://assist.daps.dla.mil/quicksearch/"&gt;&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; FONT-SIZE: 11pt; TEXT-DECORATION: none; text-underline: none"&gt;&lt;font color=#0000ff&gt;MIL-HDBK
217F&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;).
This data point is incredibly widely used by the military, NASA space flight program,
and in commercial electronic equipment design. I’m sure the work is excellent but
it is a very old study, wasn’t focused on a large datacenter environment, and the
rule of thumb that has emerged from is a linear model of failure to heat.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3 face=Calibri&gt;A
recent paper that does an excellent job of methodically digging through the possible
issues of high datacenter temperature and investigating each concern methodically.
I like &lt;/font&gt;&lt;a href="http://www.cs.toronto.edu/~nosayba/temperature_cam.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Temperature
Management in Data Centers: Why Some (Might) Like it Hot&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt; for
two reasons: 1) it unemotionally works through the key issues and concerns, and 2)
it draws from a sample of 7 production data centers at Google so the results are credible
and from a substantial sample&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;From
the introduction: 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Interestingly,
one key aspect in the thermal management of a data center is still not very well understood:
controlling the setpoint temperature at which to run a data center’s cooling system.
Data centers typically operate in a temperature range between 20C and 22C, some are
as cold as 13C degrees [8, 29]. Due to lack of scientiﬁc data, these values are often
chosen based on equipment manufacturers’ (conservative) suggestions. Some estimate
that increasing the setpoint temperature by just one degree can reduce energy consumption
by 2 to 5 percent [8, 9]. Microsoft reports that raising the temperature by two to
four degrees in one of its Silicon Valley data centers saved $250,000 in annual energy
costs [29]. Google and Facebook have also been considering increasing the temperature
in their data centers [29].&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;The
authors go on to observe that “the details of how increased data center temperatures
will affect hardware reliability are not well understood and existing evidence is
contradictory.” The remainder of the paper presents the data as measured in the 7
production datacenters under study and concludes each section with an observation.
I encourage you to read the paper and I’ll cover just the observations here:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;Observation
1:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt; For
the temperature range that our data covers with statistical signiﬁcance (&amp;lt; 50C),
the prevalence of latent sector errors increases much more slowly with temperature,
than reliability models suggest. Half of our model/data center pairs show no evidence
of an increase, while for the others the increase is linear rather than exponential.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;Observation
2:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt; &lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;The
variability in temperature tends to have a more pronounced and consistent eﬀect on
Latent Sector Error rates than mere average temperature&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;Observation
3:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt; &lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;Higher
temperatures do not increase the expected number of Latent Sector Errors (LSEs) once
a drive develops LSEs, possibly indicating that the mechanisms that cause LSEs are
the same under high or low temperatures.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;Observation
4&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;:
Within a range of 0-36 months, older drives are not more likely to develop Latent
Sector Errors under temperature than younger drives.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;Observation
5&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;:
High utilization does not increase Latent Sector Error rates under temperatures.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;Observation
6&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;:
For temperatures below 50C, disk failure rates grow more slowly with temperature than
common models predict. The increase tends to be linear rather than exponential, and
the expected increase in failure rates for each degree increase in temperature is
small compared to the magnitude of existing failure rates.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;Observation
7:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt; &lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;Neither
utilization nor the age of a drive signiﬁcantly aﬀect drive failure rates as a function
of temperature.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;Observation
8:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt; &lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;We
do not observe evidence for increasing rates of uncorrectable DRAM errors, DRAM DIMM
replacements or node outages caused by DRAM problems as a function of temperature
(within the range of temperature our data comprises).&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;Observation
9:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt; &lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;We
observe no evidence that hotter nodes have a higher rate of node outages, node downtime
or hardware replacements than colder nodes.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;Observation
10&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;:
We ﬁnd that high variability in temperature seems to have a stronger eﬀect on node
reliability than average temperature.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;Observation
11:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt; &lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;As
ambient temperature increases, the resulting increase in power is signiﬁcant and can
be mostly attributed to fan power. In comparison, leakage power is negligible.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;Observation
12:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt; &lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;Smart
control of server fan speeds is imperative to run data centers hotter. A signiﬁcant
fraction of the observed increase in power dissipation in our experiments could likely
be avoided by more sophisticated algorithms controlling the fan speeds.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt;Observation
13:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-bidi-font-size: 11.0pt"&gt; &lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;The
degree of temperature variation across the nodes in a data center is surprisingly
similar for all data centers in our study. The hottest 5% nodes tend to be more than
5C hotter than the typical node, while the hottest 1%&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;nodes
tend to be more than 8–10C hotter.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3 face=Calibri&gt;The
paper under discussion: &lt;/font&gt;&lt;/span&gt;&lt;a href="http://www.cs.toronto.edu/~nosayba/temperature_cam.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.cs.toronto.edu/~nosayba/temperature_cam.pdf&lt;/font&gt;&lt;/a&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;Other
notes on increased data center temperatures:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;a href="http://perspectives.mvdirona.com/2011/02/27/ExploringTheLimitsOfDatacenterTemprature.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Exploring
the Limits of Datacenter Temperature&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;a href="http://perspectives.mvdirona.com/2009/09/24/ChillerlessDataCenterAt95F.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Chillerless
Data Center at 95F&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;a href="http://perspectives.mvdirona.com/2010/05/15/ComputerRoomEvaporativeCooling.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Computer
Room Evaporative Cooling&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;a href="http://perspectives.mvdirona.com/2009/05/05/NextPointOfServerDifferentiationEffiiciencyAtVeryHighTemprature.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Next
Point of Server Differentiation: Efficiency at Very High Temperature&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;a href="http://perspectives.mvdirona.com/2011/04/09/OpenComputeMechanicalSystemDesign.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Open
Compute Mechanical System Design&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;a href="http://perspectives.mvdirona.com/2011/04/04/ExampleOfEfficientMechanicalDesign.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Example
of Efficient Mechanical Design&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;&lt;a href="http://perspectives.mvdirona.com/2012/01/16/InnovativeDatacenterDesignIshikariDatacenter.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Innovative
Datacenter Design: Ishikari Datacenter&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;
&lt;br&gt;
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&lt;br&gt;
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      <title>Urs Holzle @ Open Networking Summit 2012</title>
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      <link>http://perspectives.mvdirona.com/2012/05/23/UrsHolzleOpenNetworkingSummit2012.aspx</link>
      <pubDate>Wed, 23 May 2012 14:28:21 GMT</pubDate>
      <description>



&lt;title&gt;Untitled 1&lt;/title&gt; &lt;style type="text/css"&gt;
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&lt;p class="MsoNormal"&gt;
&lt;a href="http://research.google.com/pubs/author79.html"&gt;Urs Holzle&lt;/a&gt; did the keynote
talk at the &lt;a href="http://opennetsummit.org/"&gt;2012 Open Networking Summit&lt;/a&gt; where
he focused on &lt;a href="http://en.wikipedia.org/wiki/Software_Defined_Networking"&gt;Software
Defined Networking&lt;/a&gt; in &lt;a href="http://en.wikipedia.org/wiki/Wide_area_network"&gt;Wide
Area Networking&lt;/a&gt;. Urs leads the Technical Infrastructure group at Google where
he is Senior VP and Technical Fellow. Software defined networking (SDN) is the central
management of networking routing decisions rather than depending upon distributed
routing algorithms running semi-autonomously on each router.&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;&lt;?xml:namespace prefix = o /&gt;Essentially
what is playing out in the networking world is a replay of what we have seen in the
server world across many dimensions. The dimension that is central to the SDN discussion
is a datacenter full of 10k to 50k servers are not managed individually by an administrator
and the nodes making up the networking fabric shouldn’t be either.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
The key observations behind SDN are 1) if the entire system is under single administrative
control, central routing control is possible, 2) at the scale of a single administrative
domain, central control of networking routing decisions is practical, and 3) central
routing control allows many advantages including faster convergence on failure, priority-based
routing decisions when resource constrained, application-aware routing and it enables
the same software system that manages application deployment to manage network configuration. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
In Holzle’s talk, he motivated SDN by first talking about WAN economics:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; mso-list: l0 level1 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Cost
per bit/sec delivered should go down with scale rather than up (consider analogy in
compute and storage)&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; mso-list: l0 level1 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; However,
cost/bit doesn’t naturally decrease with size due to:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Quadratic
complexity in pairwise interactions&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Manual
management and configuration of individual elements&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Complexity
of automation due to non-standard vendor configuration APIs&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; mso-list: l0 level1 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Solution:
Manage the &lt;a href="http://en.wikipedia.org/wiki/Wide_area_network"&gt;WAN&lt;/a&gt; as a fabric
rather than as a collection of individual boxes&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; mso-list: l0 level1 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Current
equipment and protocols don’t support this:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Internet
protocols are box-centric rather than fabric-centric&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Little
support for monitoring and operations&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Optimized
for “eventual&lt;span style="mso-spacerun: yes;"&gt;&amp;nbsp; &lt;/span&gt;consistency” in networking&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Little
baseline support for low-latency routing and fast failover&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; mso-list: l0 level1 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Advantages
of central traffic engineering: 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Better
networking utilization with a global view&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Converges
faster to target optimum on failure&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Allows
more control and to specify application intent:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Deterministic
behavior simplifies planning vs overprovisioning for worst case variability&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Can
mirror product event streams for testing to support faster innovation and roust software
development&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Controller
uses modern server hardware (50x better performance)&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; mso-list: l0 level1 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Testability
matters:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Decentralized
requires a full scale test bed of production network to test new traffic engineering
features&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Centralized
can tap real production input to research new ideas and to test new implementations&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; mso-list: l0 level1 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; SDN
Testing Strategy:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Various
logical modules enable testing in isolation&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Virtual
environment to experiment and test with the complete system end-to-end&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Everything
is real except the hardware&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Allows
use of tools to validate state across all devices after every update from central
server&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Enforce
‘make before break’ semantics&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Able
to simulate the entire back-bone with real monitoring and alerts&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; mso-list: l0 level1 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Google
is using custom networking equipment with 100s of ports of 10GigE&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Dataplane
runs on merchant silicon routing &lt;a href="http://en.wikipedia.org/wiki/Application-specific_integrated_circuit"&gt; ASICs&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Control
plane runs on Linux hosted on custom hardware 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Supports
OpenFlow&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Quagga
BGP and ISIS stacks&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Only
supports the protocols in use at Google&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; mso-list: l0 level1 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; OpenFlow
Deployment History:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; The
OpenFlow deployment was done on the Google internal (non-customer facing) network&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Phase
I: Spring 2010&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Install
OpenFlow-controlled switches but make them look like regular routers&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; BGP/ISIS/OSPF
now interfaces with OpenFlow controller to program switch state&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Installation
procedure:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 2in; mso-list: l0 level4 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt; &lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Pre-deploy
gear at one site, take down 50% of bandwidth, perform upgrade, bring new equipment
online and repeat with the remaining capacity&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 2in; mso-list: l0 level4 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt; &lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Repeat
at other sites&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Phase
II: Mid 2011&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Activate
simple SDN without traffic engineering&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Ramp
traffic up on test network&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Test
transparent software rollouts&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Phase
III: Early 2012&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; All
datacenter backbone traffic carried by new network&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Rolled
out central traffic engineering&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 2in; mso-list: l0 level4 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt; &lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Optimized
routing based upon 7 application level priorities&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 2in; mso-list: l0 level4 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt; &lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Globally
optimized flow placement&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; External
copy scheduler works with the OpenFlow controller to implement deadline scheduling
for large data copies&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; mso-list: l0 level1 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Google
SDN Experience:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Much
faster iteration: deployed production quality centralized traffic engineering in 2
months&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Fewer
devices to update&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Much
better testing prior to roll-out&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Simplified
high-fidelity test environment&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; No
packet loss during upgrade&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; No
capacity loss during upgrade&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Most
features don’t touch the switch&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Higher
network utilization&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; More
stable&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Unified
view of entire network fabric (rather than router-by-router view)&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Able
to implement:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Traffic
engineering with higher quality of service awareness and predictability&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Latency,
loss, bandwidth, and deadline sensitivity in routing decisions&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Improved
routing decisions:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Based
upon a priori knowledge of network topology&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Based
upon L1 and L3 connectivity 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Improved
monitoring and alerts&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; mso-list: l0 level1 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; SDN
Challenges:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; OpenFlow
protocol barebones but good enough&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Master
election/control plane partition challenging to handle&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; What
to leave on router and what to run centrally?&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Flow
programming can be slow for large networks&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; mso-list: l0 level1 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;"&gt;&lt;span style="mso-list: Ignore;"&gt;·&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Conclusions:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; OpenFlow
is ready for real world use&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; SDN
is ready for real world use&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Enables
rich feature deployment&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Simplified
network management&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1in; mso-list: l0 level2 lfo1;" class="MsoListParagraph"&gt;
&lt;span style='font-family: "Courier New"; mso-fareast-font-family: "Courier New";'&gt;&lt;span style="mso-list: Ignore;"&gt;o&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Googles
Datacenter WAN runs on OpenFlow&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Largest
production network at Google&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Improved
manageability 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="text-indent: -0.25in; margin-left: 1.5in; mso-list: l0 level3 lfo1;" class="MsoListParagraph"&gt;
&lt;span style="font-family: Wingdings; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings;"&gt; &lt;span style="mso-list: Ignore;"&gt;§&lt;span style='font: 7pt/normal "Times New Roman"; font-size-adjust: none; font-stretch: normal;'&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt; Lower
cost&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
A video of Urs’ talk is available at: &lt;a href="http://www.youtube.com/watch?v=VLHJUfgxEO4"&gt;OpenFlow
@ Google&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
&lt;a name="_MailAutoSig"&gt; &lt;span style='background: white; color: black; font-size: 9pt; mso-fareast-font-family: "Times New Roman"; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-no-proof: yes;'&gt; James
Hamilton&amp;nbsp;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig;"&gt;&lt;span style='color: black; font-size: 9pt; mso-fareast-font-family: "Times New Roman"; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-no-proof: yes;'&gt;
&lt;br&gt;
&lt;span style="background: white;"&gt;e: jrh@mvdirona.com&amp;nbsp;&lt;/span&gt;
&lt;br&gt;
&lt;span style="background: white;"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;span style="mso-bookmark: _MailAutoSig;"&gt;&lt;span style='background: white; color: rgb(0, 0, 153); font-size: 9pt; mso-fareast-font-family: "Times New Roman"; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-no-proof: yes;'&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig;"&gt;&lt;span style='background: white; color: black; font-size: 9pt; mso-fareast-font-family: "Times New Roman"; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-no-proof: yes;'&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig;"&gt;&lt;span style='color: black; font-size: 9pt; mso-fareast-font-family: "Times New Roman"; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-hansi-font-family: Calibri; mso-no-proof: yes;'&gt;
&lt;br&gt;
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&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=4fb8dba5-9f37-4803-b248-5d2423e73e1c" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,4fb8dba5-9f37-4803-b248-5d2423e73e1c.aspx</comments>
      <category>Services</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=61db948e-1136-4d6f-a23c-daa568eddb8b</trackback:ping>
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      <pingback:target>http://perspectives.mvdirona.com/PermaLink,guid,61db948e-1136-4d6f-a23c-daa568eddb8b.aspx</pingback:target>
      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,61db948e-1136-4d6f-a23c-daa568eddb8b.aspx</wfw:comment>
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      <title>Amazon Web Services</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,61db948e-1136-4d6f-a23c-daa568eddb8b.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/04/17/AmazonWebServices.aspx</link>
      <pubDate>Tue, 17 Apr 2012 19:44:52 GMT</pubDate>
      <description>&lt;p class="MsoNormal"&gt;
Most of the time I write about the challenges posed by scaling infrastructure.&amp;nbsp;
Today, though, I wanted mention some upcoming events that have to do with a different
sort of scale.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
In Amazon Web Services we are tackling lots of really hairy challenges as we build
out one the world’s largest cloud computing platforms.&amp;nbsp; From data center design,
to network architecture, to data persistence, to high-performance computing&amp;nbsp;
and beyond we have a virtually limitless set of &amp;nbsp;problems needing to be solved.&amp;nbsp;
Over the coming years AWS will be blazing new trails in virtually every aspect of
computing and infrastructure.
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
In order to tackle these opportunities we are searching for innovative technologists
to join the AWS team.&amp;nbsp; In other words we need to scale our engineering staff.&amp;nbsp;
AWS has hundreds of open positions throughout the organization.&amp;nbsp; Every single
AWS team is hiring including EC2, S3, EBS, EMR, CloudFront, RDS, DynamoDB and even
the AWS-powered Amazon Silk web browser.
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
On May 17th and 18th we will be holding recruiting events in three cities: Houston,
Minneapolis, and Nashville.&amp;nbsp; If you live near any of those cities and are passionate
about defining and building the future of computing you will find more information
at the following URL &lt;a href="http://aws.amazon.com/careers/local-events/"&gt;http://aws.amazon.com/careers/local-events/&lt;/a&gt;&amp;nbsp;
You can also send your resume to &lt;a href="mailto:aws-recruiting@amazon.com"&gt;aws-recruiting@amazon.com&lt;/a&gt; and
we will follow up with you.
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
&amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp;
&amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp;
&amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp;&amp;nbsp;--jrh
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p class="MsoNormal"&gt;
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&lt;br&gt;
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From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,61db948e-1136-4d6f-a23c-daa568eddb8b.aspx</comments>
      <category>Ramblings</category>
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      <dc:creator>James Hamilton</dc:creator>
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      <slash:comments>2</slash:comments>
      <title>Power Management of Online Data-Intensive Services</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,37b4abb3-05d0-4896-85d2-788893cf01c4.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/03/29/PowerManagementOfOnlineDataIntensiveServices.aspx</link>
      <pubDate>Thu, 29 Mar 2012 14:22:31 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;I met Google’s &lt;/font&gt;&lt;a href="http://research.google.com/pubs/author10649.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Wolf-Dietrich
Weber&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; at the &lt;/font&gt;&lt;a href="http://www.cidrdb.org/cidr2009/index.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;2009
CIDR conference&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; where he presented
what is still one of my favorite datacenter power-related papers. I liked the paper
because the gain was large, the authors weren’t confused or distracted by much of
what is incorrectly written on datacenter power consumption, and the technique is
actually practical. In &lt;/font&gt;&lt;a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en/us/archive/power_provisioning.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Power
Provisioning for a Warehouse-sized Computer&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;,
the authors argue that we should oversell power, the most valuable resource in a data
center.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;Just
as airlines oversell seats, their key revenue producing asset, datacenter operators
should oversell power.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;Most datacenter operators take
the critical power, the total power available to the data center less power distribution
losses and mechanical system cooling loads, then reduce it by at least 10 to 20% to
protect against the risk of overdraw which can draw penalty or power loss. Servers
are then provisioned to this reduced critical power level. But, the key point is that
almost no data center is ever anywhere close to 100% utilized (or even close to 50%
for that matter but that’s another discussion) so there is close to no chance that
all servers will draw their full load at the same time.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;And,
with some diversity of workloads, even with some services spiking to 100%, we can
often exploit the fact that peak loads across dissimilar services are not fully correlated.
On this understanding, we can provision more servers than we actually have critical
power.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;This exactly what airlines do
when selling seats. And, just as airlines need to be able to offer a free ticket to
Hawaii in the unusual event that they find a flight over-subscribed, we need the same
safety valve here. Some datacenter equivalents of a free ticket to Hawaii is: 1) delay
all non-customer impacting workloads (administrative and operational batch jobs, 2)
stop non-critical or best-effort workloads, 3) force servers into lower power states.
This last one is a favorite research topic but is almost never done in practice because
it is the&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;equivalent of solving the oversold
airline seat problem by actually having two people sit in the same seat. It sort of
works but isn’t safe and doesn’t make for happy customers. Option #3 reduces the resources
available to all workloads by lowering overall quality of service. For most businesses
this is not a good economic choice. The best answers are options 1 and 2 above. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;One class of application that is particularly
difficult to manage efficiently are o&lt;/font&gt;&lt;a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en/us/pubs/archive/37062.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;nline
data-intensive&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; workloads. Web search,
advertising, and machine translation are examples of this workload type. &lt;span style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/span&gt;These
workloads can be very profitable so option #3 above, that of reducing the quality
of service doesn’t make economic sense. In the note &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2009/10/31/TheCostOfLatency.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;the
cost of latency&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt; we
reviewed the importance of very rapid response in these workload types and ecommerce
systems. Reducing the quality of service for these high value workloads to save power,
doesn’t make economic sense. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The best answer for these workloads is what
Barroso and Hoelzle refer to Energy Proportional Computing (&lt;/font&gt;&lt;a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en/us/pubs/archive/33387.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;The
Case for Energy Proportional Computing&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;).
Essentially the goal of energy proportional computing is that a server at 10% load
should consume 10% of the power of a server running at 100% load.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Clearly
there is overhead and this goal will never be fully achieved but, the closer we get,
the lower the cost and environmental impact for hosing OLDI workloads. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;The good news is there has been
progress. When energy proportional computing was first proposed, many servers at idle
would consume 80% of the power that it would consume at full load. Today, a good server
can be as low as 45% at idle. We are nowhere close to where we want to be but good
progress is being made. In fact, CPUs are quite good by this measure today -- the
worst offenders are the other components in the server. Memory has big opportunities
and the mobile consumer device world shows us what is possible. I expect we’ll continue
to progress by stealing ideas from the cell phone industry and applying them to servers.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;In &lt;/font&gt;&lt;a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en/us/pubs/archive/37062.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Power
Management of Online Data-Intensive Services&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;,
a research team from Google and the University of Michigan target the OLDI power proportionality
problem focusing on Google search, advertising, and translation workloads. These workloads
are difficult because the latency goals are achieved using large in-memory caches
and, as workload moves from peak to valley, all these machines need to stay available
in order to meet the application latency goals.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;It
is not an option to concentrate the workload on fewer servers – the cache size requires
all the servers continue to be available so, as workload goes down towards idle, all
the servers continue to have some small amount of workload so they can’t be dropped
into full system low power states. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;The data cache size requires the
memory of all the servers so as the workload volume goes down, each server gets progressively
less busy but never actually hit idle. They always need to be online and available
so the next request can be served at the required latency. The paper draws the following
conclusions:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;CPU
active low-power modes provide the best &lt;i style="mso-bidi-font-style: normal"&gt;single&lt;/i&gt; power-performance
mechanism but, by themselves, cannot achieve power proportionality&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;There
is a pressing need to improve idle low-power modes for shared caches and on-chip memory
controllers&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;There
is a substantial opportunity to save memory system power with low-power modes [mobile
systems do this well today so the techniques are available]&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;Even
with query-batching, full system idle low-power modes cannot provide acceptable latency-power
tradeoffs&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;font size=3&gt;Coordinated,
full-system active low-power modes hold the greatest promise to achieve energy proportionality
with acceptable query latency&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;Summarizing the OLDI workload
type as presented in the paper, the workload latency goals are achieved by spreading
very large data caches over the operational servers.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;As
the workload goes from peak to trough, these servers all get less busy but never are
actually at idle so can’t be dropped into a full system lower power state. &lt;span style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;I like to look at servers supporting
these workloads as being in a two dimensional grid. Each row represents one entire
copy of the cache spread over 100s of servers. A single row could serve the workload
and successfully deliver on the application latency goals but a single row will not
scale. To scale to workloads beyond that which can be served on a single row, more
rows are added. When a search query comes into the system, it is sent to the 100s
of systems in a single row but only to the servers in a single row. Looking at the
workload this way, I would argue, we actually do have some ability to make OLDI workloads
power proportional at a warehouse-scale. When the workload goes up towards peak, more
rows are needed. When the workload reduces towards trough, fewer rows are used and
the rows not currently in use can be used to support other workloads.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;This row-level scaling technique
produces very nearly full proportionality at the overall datacenter level with two
problems: 1) the workload can’t scale down below a row for all the reason outlined
in the paper, 2) if the workload is very dynamic and jumps from trough to peak quickly,
more rows need to be kept ready in case they are needed which further reduces the
power proportionality of the technique. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;If a workload is substantially
higher scale than a single row and predictably swings from trough to peak, this per-row
scaling technique produces very good results. It fails where workloads change dramatically
or where less-than-single row scaling is needed.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;The two referenced papers:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en/us/pubs/archive/37062.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Power
Management of Online Data-Intensive Services&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en/us/archive/power_provisioning.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Power
Provisioning for a Warehouse-sized Computer&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Thanks to &lt;/font&gt;&lt;a href="http://www.linkedin.com/in/alexmallet"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Alex
Mallet&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; for sending
me Power Management of Data-Intensive Services.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 4"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;font face=Calibri&gt;&lt;span style="BACKGROUND: white"&gt;e: jrh@mvdirona.com&amp;nbsp;&lt;/span&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face=Calibri&gt;b:&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://perspectives.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt; 
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&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
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&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=37b4abb3-05d0-4896-85d2-788893cf01c4" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,37b4abb3-05d0-4896-85d2-788893cf01c4.aspx</comments>
      <category>Services</category>
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      <dc:creator>James Hamilton</dc:creator>
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      <slash:comments>30</slash:comments>
      <title>I Love Solar Power But...</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,379e35af-872c-4917-adb5-cba2978b6bda.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/03/17/ILoveSolarPowerBut.aspx</link>
      <pubDate>Sat, 17 Mar 2012 20:22:58 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;I
love solar power, but in reflecting carefully on a couple of high profile datacenter
deployments of solar power, I’m really developing serious reservations that this is
the path to reducing data center environmental impact. I just can’t make the math
work and find myself wondering if these large solar farms are really somewhere between
a bad idea and pure marketing, where the environmental impact is purely optical.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Facebook
Prineville&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The first of my two examples is the high profile
installation of a large solar array at the &lt;/font&gt;&lt;a href="http://www.facebook.com/prinevilleDataCenter"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Facebook
Prineville Oregon&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; Facility. The
installation of 100 kilowatts of solar power was the culmination of the &lt;/font&gt;&lt;a href="http://www.greenpeace.org/international/en/campaigns/climate-change/cool-it/ITs-carbon-footprint/Facebook/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;unfriend
coal&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; campaign run by &lt;/font&gt;&lt;a href="http://www.greenpeace.org/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Greenpeace&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;.
Many in the industry believe the campaign worked.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;In
the purest sense, I suppose it did. But let’s look at the data more closely and make
sure this really is environmental progress. What was installed in Prineville was a
100 kilowatt solar array at a more than 25 megawatt facility (&lt;/font&gt;&lt;a href="http://www.datacenterknowledge.com/archives/2011/04/16/facebook-installs-solar-panels-at-new-data-center/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Facebook
Installs Solar Panels at new Data Center &lt;/font&gt;&lt;/a&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;).
Even though this is actually a fairly large solar array, its only providing 0.4% of
the overall facility power.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Unfortunately, the actually numbers
are further negatively impacted by weather and high latitude. Solar arrays produce
far less than their rated capacity due to night duration, cloud cover, and other negative
impacts from weather.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;I really don’t
want to screw up my Seattle recruiting pitch too much but let’s just say&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;that
occasionally there are clouds in the pacific northwest :-). Clearly there fewer clouds
at 2,868’ elevation in the Oregon desert but, even at that altitude, the sun spends
the bulk of the time poorly positioned for power generation. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Using this &lt;/font&gt;&lt;a href="http://www.ecowho.com/tools/solar_power_calculator.php"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;solar
panel output estimator&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;, we can
see that the panels at this &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Prineville,_Oregon"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;location
and altitude&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;, yield
an effective output of 13.75%. That means that, on average, this array will only put
out 13.75 killowatts. That would have this array contributing 0.055% of the facility
power or, worded differently, it might run the lights in the datacenter but it has
almost no measurable possible impact on the overall energy consumed. Although this
is pointed to as an environmentally conscious decisions, it really has close to no
influence on the overall environmental impact of this facility. As a point of comparison,
this entire solar farm produces approximately as much output as one high density rack
of servers consumes. Just one rack of servers is not success, it doesn’t measurably
change the coal consumption, and almost certainly isn’t good price/performance.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Having said that the Facebook
solar array is very close to purely marketing expense, I hasten to add that Facebook
is one of the most power-efficient and environmentally-focused large datacenter operators.
Ironically, they are in fact very good environmental stewards, but the solar array
isn’t really a material contributor to what they are achieving.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Apple
iDataCenter, Maiden, North Carolina&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The second example I wanted to look at is
Apple’s facility at Maiden, North Carolina, often referred as &lt;/font&gt;&lt;a href="http://www.datacenterknowledge.com/archives/2011/06/06/steve-jobs-provides-a-look-inside-the-idatacenter/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;iDataCenter&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;In
the Facebook example discussed above, the solar array was so small as to have nearly
no impact on the composition or amount of power consumed by the facility. However,
in this example, the solar farm deployed at the Apple Maiden facility is absolutely
massive. In fact, this photo voltaic deployment is reported to be&lt;/font&gt;&lt;a href="http://www.zdnet.com/blog/green/new-apple-data-center-will-sport-biggest-commercial-solar-fuel-cell-installations/20421"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt; largest
commercial deployment in the US at 20 megawatts&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;.
Given the scale of this deployment, it has a far better chance to work economically.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The Apple Maiden facility is reported to &lt;/font&gt;&lt;a href="http://www.datacenterknowledge.com/archives/2010/02/22/first-look-apples-massive-idatacenter/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;cost
$1B for the 500,000 sq ft&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; datacenter.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Apple
wisely chose not to publicly announce their power consumption numbers but estimates
have been as high as 100 megawatts. If you conservatively assume that only 60% of
the square footage is raised floor and they are averaging a fairly low 200W/sq ft,
the critical load would still be 60MW (the same as the 700,000 sq ft &lt;/font&gt;&lt;a href="http://www.datacenterknowledge.com/inside-microsofts-chicago-data-center/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Microsoft
Chicago datacenter&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;).&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;At
a moderate &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2010/05/25/PUEIsStillBrokenAndIStillUseIt.aspx"&gt;&lt;font size=3 face=Calibri&gt;Power
Usage Efficiency (PUE)&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt; of
1.3, Apple Maiden would be at 78MW of total power. Even using these fairly conservative
numbers for a modern datacenter build, it would be 78MW total power, which is huge.
The actual number is likely somewhat higher.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Apple elected to put in a 20MW solar array
at this facility. Again, using the &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Maiden,_North_Carolina"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;location
and elevation&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; data from &lt;/font&gt;&lt;a href="http://en.wikipedia.org/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Wikipedia&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; and
the &lt;/font&gt;&lt;a href="http://www.ecowho.com/tools/solar_power_calculator.php"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;solar
array output model&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt; referenced
above, we see that the Apple location is more solar friendly than Oregon. Using this
model, we see that the 20MW photo voltaic deployment has an average output of 15.8%
which yields 3.2MW. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;The solar array requires 171 acres
of land which is 7.4 million sq ft. What if we were to build an solar array large
enough to power the entire facility using these solar and land consumption numbers?
If the solar farm were to be able to supply all the power of the facility it would
need to be 24.4 times larger. It would be a 488 megawatt capacity array requiring
4,172 acres which is 181 million sq ft.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;That
means that a 500,000 sq ft facility would require 181 million sq ft of power generation
or, converted to a ratio, each data center sq ft would require 362 sq ft of land. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Do we really want to give up that
much space at each data center? Most data centers are in highly populated areas, where
a ratio of 1 sq ft of datacenter floor space requiring 362 sq ft of power generation
space is ridiculous on its own and made close to impossible by the power generation
space needing to be un-shadowed. There isn’t enough roof top space across all of NY
to take this approach. It is simply not possible in that venue.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Let’s focus instead on large datacenters in
rural areas where the space can be found. Apple is reported to have cleared trees
off of 171 acres of land in order to provide photo voltaic power for 4% of their overall
estimate data center consumption. Is that gain worth clearing and consuming 171 acres?
In &lt;/font&gt;&lt;a href="http://www.datacenterknowledge.com/archives/2011/10/26/apple-planning-solar-array-near-idatacenter/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Apple
Planning Solar Array Near iDataCenter&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;,
the author Rich Miller of &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/v"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Data
Center Knowledge&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt; quotes
local North Carolina media reporting that “local residents are complaining about smoke
in the area from fires to burn off cleared trees and debris on the Apple property.”&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;I’m personally not crazy about
clearing 171 acres in order to supply only 4% of the power at this facility. There
are many ways to radically reduce aggregate data center environmental impact without
as much land consumption. Personally, I look first to increasing the efficiency of
power distribution, cooling, storage, networking and server and increasing overall
utilization and the best routes to lowering industry environmental impact. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Looking more deeply at the Solar Array at
Apple Maiden, the &lt;/font&gt;&lt;a href="http://www.power-eng.com/articles/2012/03/sunpower-to-provide-solar-panels-for-apple-data-center.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;panels
are built by SunPower&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;a href="http://us.sunpowercorp.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Sunpower&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; is
reportedly carrying &lt;/font&gt;&lt;a href="http://www.humanevents.com/article.php?id=46761"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;$820m
in debt and has received a $1.2B federal government loan guarantee&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;.
The panels are built on taxpayer guarantees and installed using tax payer funded tax
incentives. It might possibly be a win for the overall economy but, as I work through
the numbers, it seems less clear. And, after the spectacular failure of solar cell
producer &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Solyndra"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Solyndra&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; which
failed in bankruptcy with a $535 million dollar federal loan guarantee, it’s obvious
there are large costs being carried by tax payers in these deployments. Generally,
as much as I like data centers, I’m not convinced that tax payers should by paying
to power them.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;As I work through the numbers
from two of the most widely reported upon datacenter solar array deployments, they
just don’t seem to balance out positively without tax incentives. I’m not convinced
that having the tax base fund datacenter deployments is a scalable solution. And,
even if it could be shown that this will eventually become tax neutral, I’m not convinced
we want to see datacenter deployments consuming 100s of acres of land on power generation.
And, when trees are taken down to allow the solar deployment, it’s even harder to
feel good about it.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;From what I have
seen so far, this is not heading in the right direction. If we had $x dollars to invest
in lowering datacenter environmental impact and the marketing department was not involved
in the decision, I’m not convinced the right next step will be solar.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;font face=Calibri&gt;&lt;span style="BACKGROUND: white"&gt;e: jrh@mvdirona.com&amp;nbsp;&lt;/span&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;br&gt;
&lt;span style="BACKGROUND: white"&gt;&lt;font face=Calibri&gt;b:&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="BACKGROUND: white; COLOR: #000099; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://perspectives.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt; 
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=379e35af-872c-4917-adb5-cba2978b6bda" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,379e35af-872c-4917-adb5-cba2978b6bda.aspx</comments>
      <category>Hardware</category>
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      <title>Observations on Errors, Corrections, &amp; Trust of Dependent Systems</title>
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      <link>http://perspectives.mvdirona.com/2012/02/26/ObservationsOnErrorsCorrectionsTrustOfDependentSystems.aspx</link>
      <pubDate>Sun, 26 Feb 2012 18:48:54 GMT</pubDate>
      <description>&lt;font color=#000000 size=3 face=Calibri&gt; 
&lt;p class=MsoNormal&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;
Every couple of weeks I get questions along the lines of “should I checksum application
files, given that the disk already has error correction?” or “given that TCP/IP has
error correction on every communications packet, why do I need to have application
level network error detection?” Another frequent question is “non-ECC mother boards
are much cheaper -- do we really need ECC on memory?” The answer is always yes. At
scale, error detection and correction at lower levels fails to correct or even detect
some problems. Software stacks above introduce errors. Hardware introduces more errors.
Firmware introduces errors. Errors creep in everywhere and absolutely nobody and nothing
can be trusted. 
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
Over the years, each time I have had an opportunity to see the impact of adding a
new layer of error detection, the result has been the same. It fires fast and it fires
frequently. In each of these cases, I predicted we would find issues at scale. But,
even starting from that perspective, each time I was amazed at the frequency the error
correction code fired. 
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
On one high scale, on-premise server product I worked upon, page checksums were temporarily
added to detect issues during a limited beta release. The code fired constantly, and
customers were complaining that the new beta version was “so buggy they couldn’t use
it”. Upon deep investigation at some customer sites, we found the software was fine,
but each customer had one, and sometimes several, latent data corruptions on disk.
Perhaps it was introduced by hardware, perhaps firmware, or possibly software. It
could have even been corruption introduced by one of our previous release when those
pages where last written. Some of these pages may not have been written for years. 
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
I was amazed at the amount of corruption we found and started reflecting on how often
I had seen “index corruption” or other reported product problems that were probably
corruption introduced in the software and hardware stacks below us. The disk has complex
hardware and hundreds of thousands of lines of code, while the storage area network
has complex data paths and over a million lines of code. The device driver has tens
of thousands of lines of code. The operating systems has millions of lines of code.
And our application had millions of lines of code. Any of us can screw-up, each has
an opportunity to corrupt, and its highly likely that the entire aggregated millions
of lines of code have never been tested in precisely the combination and on the hardware
that any specific customer is actually currently running. 
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
Another example. In this case, a fleet of tens of thousands of servers was instrumented
to monitor how frequently the DRAM ECC was correcting. Over the course of several
months, the result was somewhere between amazing and frightening. ECC is firing constantly. 
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
The immediate lesson is you absolutely do need ECC in server application and it is
just about crazy to even contemplate running valuable applications without it. The
extension of that learning is to ask what is really different about clients? Servers
mostly have ECC but most clients don’t. On a client, each of these corrections would
instead be a corruption. Client DRAM is not better and, in fact, often is worse on
some dimensions. These data corruptions are happening out there on client systems
every day. Each day client data is silently corrupted. Each day applications crash
without obvious explanation. At scale, the additional cost of ECC asymptotically approaches
the cost of the additional memory to store the ECC. I’ve argued for years that Microsoft
should require ECC for Windows Hardware Certification on all systems including clients.
It would be good for the ecosystem and remove a substantial source of customer frustration.
In fact, it’s that observation that leads most embedded systems parts to support ECC.
Nobody wants their car, camera, or TV crashing. Given the cost at scale is low, ECC
memory should be part of all client systems. 
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
Here’s an interesting example from the space flight world. It caught my attention
and I ended up digging ever deeper into the details last week and learning at each
step. The Russian space mission Phobos-Grunt (also written Fobos-Grunt both of which
roughly translate to Phobos Ground) was a space mission designed to, amongst other
objectives, return soil samples from the Martian moon Phobos. This mission was launched
atop the &lt;a href="http://en.wikipedia.org/wiki/Zenit-2M"&gt;Zenit-2SB&lt;/a&gt; launch vehicle
taking off from the &lt;a href="http://en.wikipedia.org/wiki/Baikonur_Cosmodrome"&gt;Baikonur
Cosmodrome&lt;/a&gt; 2:16am on November 9&lt;sup&gt;th&lt;/sup&gt; 2011. On November 24&lt;sup&gt;th&lt;/sup&gt; it
was officially reported that the mission had failed and the vehicle was stuck in low
earth orbit. Orbital decay has subsequently sent the satellite plunging to earth in
a fiery end of what was a very expensive mission. 
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
What went wrong aboard Phobos-Grunt? February 3&lt;sup&gt;rd&lt;/sup&gt; the official accident
report was released: &lt;a href="http://www.roscosmos.ru/main.php?id=2&amp;nid=18647"&gt;The
main conclusions of the Interdepartmental Commission for the analysis of the causes
of abnormal situations arising in the course of flight testing of the spacecraft "Phobos-Grunt"&lt;/a&gt;.
Of course, this document is released in Russian but &lt;a href="http://translate.google.com/"&gt;Google
Translate&lt;/a&gt; actually does a very good job with it. And, &lt;a href="http://spectrum.ieee.org/"&gt;IEEE
Spectrum Magazine&lt;/a&gt; reported on the failing as well. The IEEE article, &lt;a href="http://spectrum.ieee.org/aerospace/space-flight/did-bad-memory-chips-down-russias-mars-probe"&gt;Did
Bad Memory Chips Down Russia’s Mars Probe&lt;/a&gt;, is a good summary and the translated
Russian article offers more detail if you are interested in digging deeper. 
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
The conclusion of the report is that there was a double memory fault on board Phobos-Grunt.
Essentially both computers in a dual-redundant set failed at the same or similar times
with a &lt;a href="http://en.wikipedia.org/wiki/Static_random-access_memory"&gt;Static Random
Access Memory&lt;/a&gt; failure. The computer was part of the newly-developed flight control
system that had focused on dropping the mass of the flight control systems from 30
kgs (66 lbs) to 1.5 kgs (3.3 lbs). Less weight in flight control is more weight that
can be in payload, so these gains are important. However, this new flight control
system was blamed for the delay of the mission by 2 years and the eventual demise
of the mission. 
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
The two flight control computers are both identical TsM22 computer systems supplied
by Techcom, a spin-off of the Argon Design Bureau &lt;a href="http://www.russianspaceweb.com/phobos_grunt_design.html"&gt;Phobos
Grunt Design&lt;/a&gt;). The official postmortem reports that both computers suffered an
SRAM failure in a WS512K32V20G24M SRAM. These SRAMS are manufactured by White Electronic
Design and the model number can be decoded as “W” for White Electronic Design, “S”
for SRAM, “512K32” for a 512k memory by 32 bit wide access, “V” is the improvement
mark, “20” for 20ns memory access time, “G24” is the package type, and “M” indicates
it is a military grade part.
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
In the paper "&lt;a href="http://ieeexplore.ieee.org/xpl/freeabs_all.jsp?arnumber=1532657"&gt; Extreme
latchup susceptibility in modern commercial-off-the-shelf (COTS) monolithic 1M and
4M CMOS static random-access memory (SRAM) devices&lt;/a&gt;" Joe Benedetto reports that
these SRAM packages are very susceptible to “latchup”, a condition which requires
power recycling to return to operation and can be permanent in some cases. Steven
McClure of NASA Jet Propulsion Laboratory is the leader of the Radiation Effects Group.
He reports these SRAM parts would be very unlikely to be approved for use at JPL (&lt;a href="http://spectrum.ieee.org/aerospace/space-flight/did-bad-memory-chips-down-russias-mars-probe"&gt;Did
Bad Memory Chips Down Russia’s Mars Probe&lt;/a&gt;).
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
It is rare that even two failures will lead to disaster and this case is no exception.
Upon double failure of the flight control systems, the spacecraft autonomously goes
into “safe mode” where the vehicle attempts to stay stable in low-earth orbit and
orients its solar cells towards the sun so that it continues to have sufficient power.
This is a common design pattern where the system is able to stabilize itself in an
extreme condition to allow flight control personal back on earth to figure out what
steps to take to mitigate the problem. In this case, the mitigation is likely fairly
simple in just restarting both computers (which probably happened automatically) and
restarting the mission would likely have been sufficient. 
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
Unfortunately there was still one more failure, this one a design fault. When the
spacecraft goes into safe mode, it is incapable of communicating with earth stations,
probably due to spacecraft orientation. Essentially if the system needs to go into
safe mode while it is still in earth orbit, the mission is lost because ground control
will never be able to command it out of safe mode. 
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
I find this last fault fascinating. Smart people could never make such an obviously
incorrect mistake, and yet this sort of design flaw shows up all the time on large
systems. Experts in each vertical area or component do good work. But the interaction
across vertical areas are complex and, if there is not sufficiently deep, cross-vertical-area
technical expertise, these design flaws may not get seen. Good people design good
components and yet there often exist obvious fault modes across components that get
missed.
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
Systems sufficiently complex enough to require deep vertical technical specialization
risk complexity blindness. Each vertical team knows their component well but nobody
understands the interactions of all the components. The two solutions are 1) well-defined
and well-documented interfaces between components, be they hardware or software, and
2) and very experienced, highly-skilled engineer(s) on the team focusing on understanding
inter-component interaction and overall system operation, especially in fault modes.
Assigning this responsibility to a senior manager often isn’t sufficiently effective.
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
The faults that follow from complexity blindness are often serious and depressingly
easy to see in retrospect, as was the case in this example. 
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
Summarizing some of the lessons from this loss: The SRAM chip probably was a poor
choice. The computer systems should restart, scrub memory for faults, and be able
to detect and load corrupt code from secondary locations before going into safe-mode.
Safe-mode has to actually allow mitigating actions to be taken from a ground station
or it is useless. Software systems should be constantly scrubbing memory for faults
and check-summing the running software for corruption. A tiny amount of processor
power spent on continuous, redundant checking and a few more lines of code to implement
simple recovery paths when fault is encountered may have saved the mission. Finally
we have to all remember the old adage “nothing works if it is not tested.” Every major
fault has to be tested. Error paths are the common ones to not be tested so it is
particularly important to focus on them. The general rule is to keep error paths simple,
use the fewest possible, and test frequently.
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
Back in 2007, I wrote up a set of best practices on software design, testing, and
operations of high scale systems: &lt;a href="http://mvdirona.com/jrh/talksAndPapers/JamesRH_Lisa.pdf"&gt;On
Designing and Deploying Internet-Scale Services&lt;/a&gt;. This paper targets large-scale
services but it’s surprising to me that some, and perhaps many, of the suggestions
could be applied successfully to a complex space flight system. The common theme across
these two only partly-related domains is that the biggest enemy is complexity, and
the exploding number of failure modes that follow from that complexity. 
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
This incident reminds us of the importance of never trusting anything from any component
in a multi-component system. Checksum every data block and have well-designed, and
well-tested failure modes for even unlikely events. Rather than have complex recovery
logic for the near infinite number of faults possible, have simple, brute-force recovery
paths that you can use broadly and test frequently. Remember that all hardware, all
firmware, and all software have faults and introduce errors. Don’t trust anyone or
anything. Have test systems that bit flips and corrupts and ensure the production
system can operate through these faults – at scale, rare events are amazingly common.
&lt;/p&gt;
&lt;p class=MsoNormal&gt;
To dig deeper in the Phobos-Grunt loss:
&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;
&lt;div style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;IEEE Spectrum Article: &lt;a href="http://spectrum.ieee.org/aerospace/space-flight/did-bad-memory-chips-down-russias-mars-probe"&gt;http://spectrum.ieee.org/aerospace/space-flight/did-bad-memory-chips-down-russias-mars-probe&lt;/a&gt;
&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;div style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;Official Post Mortem (Russian): &lt;a href="http://www.roscosmos.ru/main.php?id=2&amp;amp;nid=18647"&gt;http://www.roscosmos.ru/main.php?id=2&amp;nid=18647&lt;/a&gt;
&lt;/div&gt;
&lt;/li&gt;
&lt;li&gt;
&lt;div style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;Russian Space Web Article: &lt;a href="http://www.russianspaceweb.com/phobos_grunt_design.html"&gt;http://www.russianspaceweb.com/phobos_grunt_design.html&lt;/a&gt; 
&lt;/div&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p class=MsoNormal&gt;
&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt; 
&lt;br&gt;
James Hamilton 
&lt;br&gt;
e: jrh@mvdirona.com 
&lt;br&gt;
w: &lt;a href="http://www.mvdirona.com"&gt;http://www.mvdirona.com&lt;/a&gt; 
&lt;br&gt;
b: &lt;a href="http://blog.mvdirona.com"&gt;http://blog.mvdirona.com&lt;/a&gt; / &lt;a href="http://perspectives.mvdirona.com"&gt;http://perspectives.mvdirona.com&lt;/a&gt; 
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;/font&gt; &lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=df8f6140-02fc-4cb2-946c-5920c6d56247" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,df8f6140-02fc-4cb2-946c-5920c6d56247.aspx</comments>
      <category>Ramblings</category>
    </item>
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      <dc:creator>James Hamilton</dc:creator>
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      <slash:comments>14</slash:comments>
      <title>Communicating Data Beyond the Speed of Light</title>
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      <link>http://perspectives.mvdirona.com/2012/02/21/CommunicatingDataBeyondTheSpeedOfLight.aspx</link>
      <pubDate>Tue, 21 Feb 2012 23:41:23 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;In the past, I’ve written about the cost of
latency and how reducing latency can drive more customer engagement and increase revenue.
Two example of this are: 1) &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2009/10/31/TheCostOfLatency.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;The
Cost of Latency&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; and 2) &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2010/06/07/EconomicIncentivesAppliedToWebLatency.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Economic
Incentives applied to Web Latency&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;.
Nowhere is latency reduction more valuable than in &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Algorithmic_trading"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;high
frequency trading&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; applications.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Because
these trades can be incredibly valuable, the cost of the infrastructure on which they
trade is more or less an afterthought.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;Good
people at the major trading firms work hard to minimize costs but, if the cost of
infrastructure was to double tomorrow, high frequency trading would continue unabated. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;High frequency trading is very
sensitive to latency and it is nearly insensitive to costs. That makes it an interesting
application area and its one I watch reasonably closely. It’s a great domain to test
ideas that might not yet make economic sense more broadly.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Some
of these ideas will never see more general use but many ideas get proved out in high
frequency trading and can be applied to more cost sensitive application areas once
the techniques have been refined or there is more volume.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;One suggestion that comes up in
jest on nearly every team upon which I have worked is the need to move bits faster
than the speed of light. Faster than the speed of light communications would help
cloud hosted applications and cloud computing in general but physics blocks progress
in this area resolutely.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;What if it really were possible
to transmit data at roughly 33% faster than the speed of light? It turns out this
is actually possible and may even make economic sense in high frequency trading. Before
you cancel your RSS feed to this blog, let’s look more deeply at what is being sped
up, how much, and why it really is possible to substantially beat today’s optical
communication links.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;When you get into the details,
every “law” is actually more complex than the simple statement that gets repeated
over and over. This is one of the reasons I tell anyone who joins Amazon that the
only engineering law around here is there are no unchallengeable laws. It’s all about
understanding the details and applying good engineering judgment. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;For example the speed of light is 186,000
miles per second right?&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Absolutely. But
the fine print is that the speed of light is 186k m/s &lt;b style="mso-bidi-font-weight: normal"&gt;in
a vacuum&lt;/b&gt;. The actual speed of light is dependent upon the medium in which the
light is propagating. In an optical fiber, the speed of light is actually roughly
33% slower than a in a vacuum. More specifically, the &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Refractive_index"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;index
of refraction&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; of most common &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Optical_fibre"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;optical
fibers is 1.52&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;. What
this means is that the speed of light in a fiber is actually just over 122,000 miles/second.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The index of refraction of light
in air is very close to 1 which is to say that the speed of light in air is just about
the same as the speed of light in vacuum. This means that free space optics -- the
use of light for data communications without a fiber wave guide -- is roughly 50%
faster than the speed of light in a fiber. Unfortunately, this only matters over long
distances but its only practical over short distances. There have been test deployments
over metro-area distances – we actually have one where I work – but, generally, it’s
a niche technology that hasn’t proven practical and widely applicable. On this approach,
I’m not particularly excited.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Continuing this search for low
refraction index data communications, we find that microwaves transmitted in air are
again have a refraction index near 1 which is to say that microwave is around 50%
faster than light in a fiber. As before, this is only of interest over longer distances
but, unlike free space optics, Microwave is very practical over longer distances.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;On
longer runs, it needs to be received and retransmitted periodically but this is practical,
cost effective, and is fairly heavily used in the telecom industry. What hasn’t been
exploited in the past is that Microwave is actually faster than the speed of light
in a fiber. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The 50% speed-up of Microwave over fiber optics
seems exploitable and an enterprising set of entrepreneurs are doing exactly that.
This plan was outlined in the &lt;/font&gt;&lt;a href="http://gigaom.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Gigaom&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; article
from yesterday titled &lt;/font&gt;&lt;a href="http://gigaom.com/broadband/wall-street-gains-an-edge-by-trading-over-microwaves/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Wall
Street gains edge by trading over microwave&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;In this approach, &lt;/font&gt;&lt;a href="http://www.mckay-brothers.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;McKay
Brothers&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; are planning
on linking New York city with Chicago using microwave transmission. This is a 790
mile distance but fiber seldom takes the most direct route. Let’s assume a fiber path
distance of 850 miles which will yield 6.9 msec propagation delay if there are no
routers or other networking gear in the way. Give that both optical and microwave
require repeaters, I’m not including their impact in this analysis.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Covering
the 790 miles using microwave will require 4.2 msec. Using these data, we would have
the microwave link a full 2.7 msec faster. That’s a very substantial time difference
and, in the world of high frequency trading and 2.7 msec is very monetizable. In fact,
I’ve seen HFT customers extremely excited about very small portions of a msec. Getting
2.7msec back is potentially a very big deal.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;From the &lt;/font&gt;&lt;a href="http://www.mckay-brothers.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;McKay
Brothers&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; web site:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Profitability in High Frequency
Trading (“HFT”) is about being the first to respond to market events. Events which
occur in Chicago markets impact New York markets. The first to learn about this information
in New York can take appropriate positions and benefit. There is nothing new in this
principle. Paul Reuters, founder of the Reuters news agency, used carrier pigeons
to fill a gap in the telegraph lines and bring financial news from Berlin to Paris.
The groundbreaking idea of the time was to use an old technology – the carrier pigeon
– to fill a gap. What Paul Reuters did 160 years ago is being done again.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Today, we are revisiting an old
technology, microwave transmission, to connect Chicago and New York at speeds faster
than fiber optic transmission will ever be able to deliver.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;This technology is emerging just
two years after Spread Networks is reported to have spent 300 million dollars developing
a low latency fiber optic connection between Chicago and New York. Spread’s fiber
connection will soon be much slower than routes available by microwave.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The Gigaom article is at: &lt;/font&gt;&lt;a href="http://gigaom.com/broadband/wall-street-gains-an-edge-by-trading-over-microwaves"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://gigaom.com/broadband/wall-street-gains-an-edge-by-trading-over-microwaves&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;.
The McKay Brothers web site is at: &lt;/font&gt;&lt;a href="http://www.mckay-brothers.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.mckay-brothers.com/&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.
Thanks for Amazon’s Alan Judge for pointing me to this one.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
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&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
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&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 4"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
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&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;e:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="mailto:jrh@mvdirona.com"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;jrh@mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
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&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
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&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;b:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://perspectives.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt; 
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&lt;o:p&gt;
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&lt;/o:p&gt;
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&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=8ea85505-ff3f-4c60-b0b8-c7daacba6a7d" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,8ea85505-ff3f-4c60-b0b8-c7daacba6a7d.aspx</comments>
      <category>Hardware</category>
      <category>Services</category>
    </item>
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      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=967b6561-2cff-4600-bdb9-c0ccaca4cad1</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,967b6561-2cff-4600-bdb9-c0ccaca4cad1.aspx</wfw:comment>
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      <slash:comments>2</slash:comments>
      <title>Perspectives on the Costa Concordia Incident</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,967b6561-2cff-4600-bdb9-c0ccaca4cad1.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/02/11/PerspectivesOnTheCostaConcordiaIncident.aspx</link>
      <pubDate>Sat, 11 Feb 2012 23:36:19 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Last week I wrote up Studying the &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2012/01/29/StudyingTheCostaConcordiaGrounding.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Costa
Concordia Grounding&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;Many
folks sent me mail with interesting perspectives. Two were sufficiently interesting
that&amp;nbsp;I wanted to repeat them&amp;nbsp;here. The first was from someone who was actually
on the ship on that final cruise. The latter is from a professional captain with over
35 years’ experience as a certified Ocean Master.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Experiences
From a Costa Concordia Passenger&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;One of the engineers I work with at Amazon
was actually on the Costa Concordia when it grounded. Rory Browne works in the &lt;/font&gt;&lt;a href="http://www.amazon.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Amazon.com&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; Dublin
office and he made an excellent and very detailed presentation on what took place
that final trip.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;He asked me not to post
his slides but OK me posting my notes from his presentation. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;Here are my notes from Rory Browne’s
experiences on the final cruise of the Costa Concordia:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Boarded
the ship at 1400&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Went
to bed at 1700 (long trip from Ireland)&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Woke
at 2140 and started getting dressed&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Fell
towards mirror a few minutes later and the lights went out&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;The
next hour:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Public
address announcement stating that an electrical fault had been experienced but the
situation under control&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;I
Explored ship and noticed some “foam or froth on one side of the boat” – thought it
might be a maneuvering thruster but, in retrospect, this was likely the side of the
boat that had been ripped open by the grounding&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Noticed
the crew had asked restaurant customers to put their dishes on the floor&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Returned
to cabin to get out of the way of the crew&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;Seven
whistles were subsequently sounded indicated &lt;/font&gt;&lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Vessel_emergency_codes"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;abandon
ship&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Proceeded
to muster station #4&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;People
still blocking stairwells and pushing to get onto lifeboats&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Lifeboat
entrances were very crowded with long lines but I noticed a second lifeboat entrance
with only a couple of people in line and was able to get on quickly&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;People
on lifeboat didn’t move away from the entrance but it was easy to slip past them to
the far corner&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Estimate
that they could easily have fit another 10 on the lifeboat (there were roughly 25
on it)&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;When
lifeboat was lowered the roof hit something and the fiberglass roof was bashed in
behind my head. Now slightly worried about lifeboat integrity&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;Observations
from a Licensed Master&lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;What follows is one of the more
interesting notes I got after blogging the Costa Concordia incident. This one from
a professional captain. He’s given me permission to reprint it here but preferred
not to include his name:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The
original Letter:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Your January 29&lt;sup&gt;th&lt;/sup&gt; blog
discussing the Costa Concordia incident was an excellent presentation, and the links
you provided were excellent as well.&amp;nbsp; Because of your boating experience you
have an understanding better than most of what took place with the cruise ship.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Like you, I often look further
into incidents and disasters in order to have a better understanding of what actually
took place, primarily because I know press releases and news reports of an incident
rarely if ever delve into the underlying facts of a case.&amp;nbsp; More often than not
the media isn’t interested in much beyond sensationalism.&amp;nbsp; Costa Concordia is
the perfect example, as was Fukashima Dai-1.&amp;nbsp; The miracle of Costa Concordia
of course was that more lives weren’t lost.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;There were two points you made
in your discussion that might not be correct.&amp;nbsp; Notice that I say, “might.”&amp;nbsp;
The first point being your mention that Captain Schettino was “clearly very experienced,”
and the second point you made was that Captain Schettino’s ship handling after the
initial grounding “appeared excellent.”&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Regarding the first point, I’m
not sure much is known about the quality and extent of Schettino’s actual hands-on
experience at sea.&amp;nbsp; At this point I think about all we can safely assume is that
Schettino’s personality and demeanor were well suited to representing the cruise line
to the paying passengers.&amp;nbsp; Beyond that, I think we know little.&amp;nbsp; Its one
thing to set for and obtain a Master’s license, but it’s quite another to have the
practical experience to captain a 114,000 GT vessel.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;An experienced captain of a vessel,
no matter what size, would never approach landfall at night (or even in daylight with
good visibility) without repeatedly checking his radar.&amp;nbsp; An experienced captain
would know the maneuvering characteristics of his vessel, the turn radius, the advance
and transfer when making a turn, the use and calculation of turn bearings, etc.&amp;nbsp;
On the other hand, I’m not sure at this point we know which officer actually had command
of the vessel during the interval leading up to the initial grounding.&amp;nbsp; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The second point you touched on
was that Schettino’s handling of the vessel after the initial grounding “appeared
excellent.”&amp;nbsp; It’s well that you included the qualifier “appeared.”&amp;nbsp; I’m
not sure we know or will ever know what Schettino’s thinking was after the grounding,
so at this point I believe all we can go on is to speculate what was he was doing
based upon the available AIS data.&amp;nbsp; Schettino might have been taking the action
a prudent seaman would take, once propulsion power was lost; however, I’m not sure
we know yet what effects the wind, the current and the attitude of the vessel were
having.&amp;nbsp; Perhaps there wasn’t enough force to overcome these and other outside
influences on the maneuverability of the vessel, so perhaps the vessel once it went
almost dead in the water was at the mercy of influences outside the control of the
captain.&amp;nbsp; Perhaps the vessel was simply lucky to have found itself grounded back
on the island.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;One of the many things that haven’t
been explored fully regarding the Costa Concordia is the vessels stability, and in
particular the stability after the ingress of the water began when she was initially
holed on the port side.&amp;nbsp; It some point in time there will be a computerized animation
showing the progressive changes to her stability, the free surface effects, which
compartments were impacted by the initial flooding, how the flooding progressed through
the vessel, the effects of maintaining or not maintaining water tight integrity in
her various compartments, the effects of wind and current, etc.&amp;nbsp; That will be
interesting.&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;I have over 35 years experience
on the water and at sea and was a licensed oceans Master, so I have a little understanding
of how this ship stuff works.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Again, I want to complement you
on your Costa Concordia blog.&amp;nbsp; You did a super job.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;My
response:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;A
super interesting note. I really enjoyed your background points.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font face=Calibri&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;One
point you argued was where he had experience at anything beyond essentially being
the front man for a 1,500 room hotel. Specifically you said “&lt;/span&gt;&lt;span style="COLOR: #1f497d; mso-themecolor: text2"&gt;An
experienced captain of a vessel, no matter what size, would never approach landfall
at night (or even in daylight with good visibility) without repeatedly checking his
radar.&amp;nbsp; An experienced captain would know the maneuvering characteristics of
his vessel, the turn radius, the advance and transfer when making a turn, the use
and calculation of turn bearings, etc.&amp;nbsp; On the other hand, I’m not sure at this
point we know which officer actually had command of the vessel during the interval
leading up to the initial grounding.&lt;/span&gt;&lt;font color=#000000&gt; &lt;/font&gt;&lt;span style="COLOR: #1f497d; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;”&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;span style="COLOR: #1f497d; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font face=Calibri&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;It’s
hard to not agree with your conclusion. Bringing that large a ship that near the rocks
at over 15 kts is incredibly bad judgment. But, that is my point.&amp;nbsp; Very experienced
operators sometimes make catastrophically bad judgment. Lapses that are incredibly
hard to explain. For example the Captain of the Washington State Ferry Elwha going
on a 15 mile unauthorized pleasure cruise that ended in grounding (&lt;/span&gt;&lt;span style="COLOR: black; mso-themecolor: text1"&gt;&lt;a href="http://www.emd.wa.gov/hazards/haz_transportation.shtml"&gt;&lt;span style="COLOR: black; mso-themecolor: text1"&gt;http://www.emd.wa.gov/hazards/haz_transportation.shtml&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;).
The captain of the Valdez drunk, not at the helm, and trusting his 3&lt;sup&gt;rd&lt;/sup&gt; mate
to take the ship through the most dangerous part of their entire trip. I have been
to Bligh rock in Prince William Sound and it’s a LOOONG way from the shipping lanes.
Even the 3&lt;sup&gt;rd&lt;/sup&gt; mate had too much experience to have put the boat there. There
are many, many stories of operators “buzzing the tower” even though they have experience
and should absolutely know better.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;My
conclusion is that experience is not a cure. Perhaps it’s because bad judgment isn’t
expressed frequently enough that it gets filtered out before the person has a significant
command. Or perhaps the bad judgment actually comes from the over-confidence that
experience can bring. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;I’m
not debating your point that it was crazy to head for the rocks at 15kts but I am
arguing that very experienced people really do make some incredibly bad judgments.
&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Your
point on boat handling is well taken.&amp;nbsp; It’s not possible to establish whether
the captain made good decisions after his one catastrophically bad one. The helm orders
appear correct for the conditions. The use of the thruster seemed to work. But, some
have speculated the ship would have been better out in the channel so it could launch
life racks (they are speculating that it wouldn’t have developed the significant list
so quickly). And, you are right, current conditions and other factors, may have put
the ship where it landed with commands form the Captain not being the dominant influence.
&amp;nbsp;Certainly all possible.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;My
conclusion in the article was “pilot error” and my main point is that experience is
either not a solution or perhaps it was a contributor to what was very poor judgment
that led to loss of life.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1in" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-themecolor: text1"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Thanks
for the your observations from experience with commercial vessels.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;e:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="mailto:jrh@mvdirona.com"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;jrh@mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
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&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;b:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://perspectives.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt; 
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=967b6561-2cff-4600-bdb9-c0ccaca4cad1" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,967b6561-2cff-4600-bdb9-c0ccaca4cad1.aspx</comments>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=9992b34e-f8fe-4f67-8503-9ffc5b90e601</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
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      <slash:comments>8</slash:comments>
      <title>Studying the Costa Concordia Grounding</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,9992b34e-f8fe-4f67-8503-9ffc5b90e601.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/01/29/StudyingTheCostaConcordiaGrounding.aspx</link>
      <pubDate>Sun, 29 Jan 2012 19:24:25 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;i&gt;Don't be a show-off. Never
be too proud to turn back. There are old pilots and bold pilots, but no old, bold
pilots.&lt;/i&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;I first heard the latter part of this famous &lt;/font&gt;&lt;a href="http://postalmuseum.si.edu/airmail/pilot/pilot_old/pilot_old.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;quote&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; made
by US Airmail Pilot &lt;/font&gt;&lt;a href="http://www.postalmuseum.si.edu/airmail/pilot/pilot_rest/pilot_rest_lee.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;E.
Hamilton Lee&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; back when
I raced cars. At that time, one of the better drivers in town, Gordon Monroe, used
a variant of that quote (with pilots replaced by racers) when giving me driving advice.
Gord’s basic message was that it is impossible to win a race if you crash out of it.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Nearly all of us have taken the odd chance
and made some decisions that, in retrospect, just didn’t make sense from a risk vs
reward perspective. Age and experience clearly helps but mistakes still get made and
none of us are exempt. Most people’s mistakes at work don’t have life safety consequences
and their mistakes are not typically picked up widely by the world news services as
was the case in the recent grounding of the &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Costa_Concordia"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Costa
Concordia&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; cruise ship.
But, we all make mistakes.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;I often study engineering disasters and accidents
in the belief that understanding mistakes, failures, and accidents deeply is a much
lower cost way of learning.&amp;nbsp; My last note on this topic was &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2011/05/31/WhatWentWrongAtFukushimaDai1.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;What
Went Wrong at Fukushima Dai-1&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; where
we looked at the nuclear release following the &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/2011_Tōhoku_earthquake_and_tsunami"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;2011
Tohuku Earthquake and Tsunami&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&amp;nbsp; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a href="http://blog.mvdirona.com/2010/01/20/LivingAboardOneYearLater.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Living
on a boat&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; and cruising extensively
(our boat blog is at &lt;/font&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://blog.mvdirona.com/&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;)
makes me particularly interested in the Costa Concordia incident of January 13&lt;sup&gt;th&lt;/sup&gt; 2012.
The Concordia is a 114,137 gross ton floating city that cost $570m when it was delivered
in 2006. It is 952’ long, has 17 decks, and is power by 6 &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Wärtsilä"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Wartsila&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; diesel
engines with a combined output of 101,400 horse power. The ship is capable of 23 kts
(26.5 mph) and has a service speed of 21 kts. At capacity, it carries 3,780 passengers
with a crew of 1,100.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt; mso-outline-level: 1" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;From: &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Costa_Concordia_disaster"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://en.wikipedia.org/wiki/Costa_Concordia_disaster&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;i&gt;The Italian cruise ship Costa
Concordia partially sank on Friday the 13th of January 2012 after hitting a reef off
the Italian coast and running aground at Isola del Giglio, Tuscany, requiring the
evacuation of 4,197 people on board. At least 16 people died, including 15 passengers
and one crewman; 64 others were injured (three seriously) and 17 are missing. Two
passengers and a crewmember trapped below deck were rescued.&lt;/i&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;i&gt;The captain, Francesco Schettino,
had deviated from the ship's computer-programmed route in order to treat people on
Giglio Island to the spectacle of a close sail-past. He was later arrested on preliminary
charges of multiple manslaughter, failure to assist passengers in need and abandonment
of ship. First Officer Ciro Ambrosio was also arrested.&lt;/i&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;It is far too early to know exactly
what happened on the Costa Concordia and, because there was loss of life and considerable
property damage, the legal proceedings will almost certainly run for years. Unfortunately,
rather than illuminating the mistakes and failures and helping us avoid them in the
future, these proceedings typically focus on culpability and distributing blame. That’s
not our interest here. I’m mostly focused on what happened and getting all the data
I could find on the table to see what lessons the situation yields. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;A fellow boater, &lt;/font&gt;&lt;a href="http://www.bluewaternav.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Milt
Baker&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; pointed me towards an excellent
video that offers considerable data into exactly what happened in the final 1 hour
and 30 min. You can find the video at: &lt;/font&gt;&lt;a href="http://news.qps.nl.s3.amazonaws.com/Grounding+Costa+Concordia.wmv"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Grounding
of Costa Concordia&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;. Another interesting
data source is the video commentary available at: &lt;/font&gt;&lt;a href="https://gcaptain.com/gcaptains-john-konrad-narrates-the-final-maneuvers-of-the-costa-concordia-video/?37941"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;John
Konrad Narrates the Final Maneuvers of the Costa Concordia&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.
In what follows, I’ve combined snapshots of the first video intermixed with data available
from other sources including the second video. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The source data for the two videos above is
a wonderful safety system called &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Automatic_Identification_System"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Automatic
Identification System&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.
AIS is a safety system required on larger commercial craft and also used on many recreational
boats as well. AIS works by frequently transmitting (up to every 2 seconds for fast
moving ships) via VHF radio the ships GPS position, course, speed, name, and other
pertinent navigational data. Receiving stations on other ships automatically plot
transmitting AIS targets on electronic charts. Some receiving systems are also able
to plot an expected target course and compute the time and location of the estimated
closest point of approach. AIS an excellent tool to help reduce the frequency of ship-to-ship
collisions. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Since AIS data is broadcast over VHF radio,
it is widely available to both ships and land stations and this data can be used in
many ways. For example, if you are interested in the boats in Seattle’s Elliott Bay,
have a look at &lt;/font&gt;&lt;a href="http://www.marinetraffic.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;MarineTraffic.com&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; and
enter “Seattle” as the port in the data entry box near the top left corner of the
screen (you might see our boat Dirona there as well). 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;AIS data is often archived and, because of
that, we have a very precise record of the Costa Concordia’s course as well as core
navigational data as it proceeded towards the rocks. In the pictures that follow,
the red images of the ship are at the ship’s position as transmitted by the Costa
Concordia’s AIS system. The black line between these images is the interpolated course
between these known locations. The video itself (&lt;/font&gt;&lt;a href="http://news.qps.nl.s3.amazonaws.com/Grouding+Costa+Concordia+January+13+2012+AIS+Reconstruction+by+QPS.wmv"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Costa
Concordia Interpolated.wmv&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;)
uses a roughly 5:1 time compression. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/CostaConcordia204246.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;In this screen shot, you can see the Concordia
already very close to the Italian &lt;/font&gt;&lt;a href="http://g.co/maps/ebkh6"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Isol
del Giglio&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;. From the BBC report
the Captain has said he turned too late (&lt;/font&gt;&lt;a href="http://www.bbc.co.uk/news/world-europe-16620807"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Costa
Concordia: Captain Schettino ‘Turned Too Late’&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;).
From that article: 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;i&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;According to the leaked transcript
quoted by Italian media, Capt Schettino said the route of the Costa Concordia on the
first day of its Mediterranean cruise had been decided as it left the port of Civitavecchia,
near Rome, on Friday. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/i&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;i&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/i&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;i&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The captain reportedly told
the investigating judge in the city of Grosseto that he had decided to sail close
to Giglio to salute a former captain who had a home on the Tuscan island. "I was navigating
by sight because I knew the depths well and I had done this maneuver three or four
times," he reportedly said. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/i&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;i&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;/i&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;i&gt;"But this time I ordered the
turn too late and I ended up in water that was too shallow. I don't know why it happened."&lt;/i&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/CostaConcordia204447.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;In this screen shot of the boat
at 20:44:47 just prior to the grounding, you can see the boat turned to 348.8 degrees
but the massive 114,137 gross ton vessel is essentially plowing sideways through the
water on a course of 332.7 degrees. The Captain can and has turned the ship with the
rudder but, at 15.6 kts, it does not follow the exact course steered with inertia
tending to widen and straiten the intended turn.&amp;nbsp; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Given the speed of the boat and
nearness of shore at this point, the die is cast and the ship is going to hit ground. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/CostaConcordia204515.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;This screen shot was taken is
just past the point of impact. You will note that it has slowed to 14.0 kts. You might
also notice the Captain is turning aggressively to the starboard. He has the ship
turned to a 8.9 degrees heading whereas the actual ships course lags behind at 356.2
degrees. &lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/CostaConcordia204559.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;This screen shot is only 44 seconds
after the previous one but the boat has already slowed from 14.0 kts to 8.1 and is
still slowing quickly.&amp;nbsp; Some of the slowing will have come from the grounding
itself but passengers report that they heard the boat hard astern after the grounding. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;You can also see the captain has
swung the helm over from the starboard course he was steering trying to avoid the
rocks over to port course now that he has struck them. This is almost certainly in
an effort to minimize damage. What makes this (possibly counter-intuitive) decision
a good one is the ships pivot point is approximately 1/3 of the way back from the
bow so turning to port (towards the shore) will actually cause the stern to rotate
away from the rocks they just struck. &lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/CostaConcordia204937.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The ship decelerated quickly to just under
6.0 knots but, in the two minutes prior to this screen shot, it has only slowed a
further 0.9 kts down to 5.1. There were reports of a loss of power on the Concordia.
Likely what happened is ship was hard astern taking off speed until a couple of minutes
prior to this screen shot when water intrusion caused a power failure. The ship is
a &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Diesel-electric_transmission"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;diesel
electric&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; and likely
lost power to its main prop due to rapid water ingress. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;At 5 kts and very likely without
main engine power, the Concordia is still going much too quickly to risk running into
the mud and sand shore so the Captain now turns hard away from shore and he is heading
back out into the open channel. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/CostaConcordia205250.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;With the helm hard over the starboard with
the likely assistance of the &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Bow_thruster"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;bow
thrusters&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; the ship
is turning hard which is pulling speed off fairly quickly. It is now down to 3.0 kts
and it continues to slow. &lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/CostaConcordia205800.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The Concordia is now down to 1.6
kts and the Captain is clearly using the bow thrusters heavily as the bow continues
to rotate quickly. He has now turned to a 41 degree heading. &lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/CostaConcordia211417.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;It now has been just over 29 min
since the ship first struck the rocks. It has essentially stopped and the bow is being
brought all the way back round using bow thrusters in an effort to drive the ship
back in towards shore presumably because the Captain believes it is at risk of sinking
so he is seeking shallow water. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The Captain continues to force the Concordia
to shore under bow thruster power. In this video narrative (&lt;/font&gt;&lt;a href="https://gcaptain.com/gcaptains-john-konrad-narrates-the-final-maneuvers-of-the-costa-concordia-video/?37941"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;John
Konrad Narrates the Final Maneuvers of the Costa Concordia&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;),
the commentator reported that the combination of bow thrusters and the prevailing
currents where being used in combination by the Captain to drive the boat into shore.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/CostaConcordia212539.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;A further 11 min and 22 seconds
have past and the ship has now accelerated back up to 0.9 kts now heading towards
shore. &lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/CostaConcordia215649.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;It has been more than an hour
and 11 minutes since the original contact with the rocks and the Costa Concordia is
now at rest in its final grounding point. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The Coast Guard transcript of the radio communications
with the Captain are at &lt;/font&gt;&lt;a href="http://www.guardian.co.uk/world/2012/jan/17/costa-concordia-transcript-coastguard-captain"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Costa
Concordia Transcript: Coastguard Orders Captain to return to Stricken Ship&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.
In the following text De Falco is the Coast Guard Commander and Schettino is the Captain
of the Costa Concordia:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"This
is De Falco speaking from Livorno. Am I speaking with the commander?"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"Yes.
Good evening, Cmdr De Falco."&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"Please
tell me your name."&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"I'm
Cmdr Schettino, commander."&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"Schettino?
Listen Schettino. There are people trapped on board. Now you go with your boat under
the prow on the starboard side. There is a pilot ladder. You will climb that ladder
and go on board. You go on board and then you will tell me how many people there are.
Is that clear? I'm recording this conversation, Cmdr Schettino …"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"Commander,
let me tell you one thing …"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"Speak
up! Put your hand in front of the microphone and speak more loudly, is that clear?"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"In
this moment, the boat is tipping …"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"I
understand that, listen, there are people that are coming down the pilot ladder of
the prow. You go up that pilot ladder, get on that ship and tell me how many people
are still on board. And what they need. Is that clear? You need to tell me if there
are children, women or people in need of assistance. And tell me the exact number
of each of these categories. Is that clear? Listen Schettino, that you saved yourself
from the sea, but I am going to … really do something bad to you … I am going to make
you pay for this. Go on board, (expletive)!"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"Commander,
please …"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"No,
please. You now get up and go on board. They are telling me that on board there are
still …"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"I
am here with the rescue boats, I am here, I am not going anywhere, I am here …"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"What
are you doing, commander?"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"I
am here to co-ordinate the rescue …"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"What
are you co-ordinating there? Go on board! Co-ordinate the rescue from aboard the ship.
Are you refusing?"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"No,
I am not refusing."&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"Are
you refusing to go aboard, commander? Can you tell me the reason why you are not going?"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"I
am not going because the other lifeboat is stopped."&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"You
go aboard. It is an order. Don't make any more excuses. You have declared 'abandon
ship'. Now I am in charge. You go on board! Is that clear? Do you hear me? Go, and
call me when you are aboard. My air rescue crew is there."&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"Where
are your rescuers?"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"My
air rescue is on the prow. Go. There are already bodies, Schettino."&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"How
many bodies are there?"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"I
don't know. I have heard of one. You are the one who has to tell me how many there
are. Christ!"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"But
do you realize it is dark and here we can't see anything …"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"And
so what? You want to go home, Schettino? It is dark and you want to go home? Get on
that prow of the boat using the pilot ladder and tell me what can be done, how many
people there are and what their needs are. Now!"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"…
I am with my second in command."&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"So
both of you go up then … You and your second go on board now. Is that clear?"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"Commander,
I want to go on board, but it is simply that the other boat here … there are other
rescuers. It has stopped and is waiting …"&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"It
has been an hour that you have been telling me the same thing. Now, go on board. Go
on board! And then tell me immediately how many people there are there."&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;Schettino:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"OK,
commander."&lt;o:p&gt;&lt;/o:p&gt;
&lt;/i&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b&gt;&lt;i&gt;De Falco:&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&amp;nbsp;"Go,
immediately!" &lt;/i&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;At least 16 died in the accident and 17 were
still missing when this was written (&lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Costa_Concordia_disaster"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Costa
Concordia Disaster&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;).The Captain
of the Costa Concordia, Francesco Schettino, has been &lt;/font&gt;&lt;a href="http://www.bellenews.com/2012/01/14/world/europe-news/italian-captain-of-costa-concordia-cruise-ship-has-been-arrested/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;charged
with manslaughter and abandoning ship&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;At the time of the grounding, the ship was
carrying 2,200 metric tons of heavy fuel oil and 185 metric tons of diesel and remains
environmental risk remains (&lt;/font&gt;&lt;a href="http://www.masslive.com/news/index.ssf/2012/01/costa_concordia_salvage_expert.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Costa
Concordia Salvage Experts Ready to Begin Pumping Fuel from Capsized Cruise Ship Off
Coast of Italy&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;). The 170 year old
salvage firm &lt;/font&gt;&lt;a href="http://www.smit.com/sitefactor/page.asp?pageid=152"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Smit
Salvage&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; will be leading
the operation.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;All situations are complex and
few disasters have only a single cause. However, the facts as presented to this point
pretty strongly towards pilot error as the primary contributor in this event.&amp;nbsp;
The Captain is clearly very experienced and his ship handling after the original grounding
appear excellent. But, it’s hard to explain why the ship was that close to the rocks,
the captain has reported that he turned too late, and public reports have him on the
phone at or near the time of the original grounding. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;What I take away from the data
points presented here is that experience, ironically,&amp;nbsp; can be our biggest enemy.
As we get increasingly proficient at a task, we often stop paying as much attention.
And, with less dedicated focus on a task, over time, we run the risk of a crucial
mistake that we probably wouldn’t have made when we were effectively less experienced
and perhaps less skilled. There is danger in becoming comfortable.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&amp;nbsp;&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;The videos referenced in the above
can be found at:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://news.qps.nl.s3.amazonaws.com/Grouding+Costa+Concordia+January+13+2012+AIS+Reconstruction+by+QPS.wmv"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Grounding
of Costa Concordia Interpolated&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="https://gcaptain.com/gcaptains-john-konrad-narrates-the-final-maneuvers-of-the-costa-concordia-video/?37941"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;gCaptain’s
John Konrad Narrates the Final Maneuvers of the Costa Concordia&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;If you are interested in reading
more:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.masslive.com/news/index.ssf/2012/01/costa_concordia_salvage_expert.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.masslive.com/news/index.ssf/2012/01/costa_concordia_salvage_expert.html&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.bbc.co.uk/news/world-europe-16620807"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.bbc.co.uk/news/world-europe-16620807&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.washingtonpost.com/world/divers-in-grounded-costa-concordia-112/2012/01/25/gIQAOkD2PQ_video.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.washingtonpost.com/world/divers-in-grounded-costa-concordia-112/2012/01/25/gIQAOkD2PQ_video.html&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.bbc.co.uk/news/world-europe-16620807"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.bbc.co.uk/news/world-europe-16620807&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
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&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.foxnews.com/slideshow/world/2012/01/14/luxury-ship-runs-aground-off-italy-bodies-found/#slide=22"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.foxnews.com/slideshow/world/2012/01/14/luxury-ship-runs-aground-off-italy-bodies-found/#slide=22&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; 
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&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.telegraph.co.uk/news/worldnews/europe/italy/9042826/Wife-of-Costa-Concordia-captain-says-it-is-not-for-those-on-land-to-judge-her-husband.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.telegraph.co.uk/news/worldnews/europe/italy/9042826/Wife-of-Costa-Concordia-captain-says-it-is-not-for-those-on-land-to-judge-her-husband.html&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; 
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&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.telegraph.co.uk/news/interactive-graphics/9018076/Concordia-How-the-disaster-unfolded.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.telegraph.co.uk/news/interactive-graphics/9018076/Concordia-How-the-disaster-unfolded.html&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; 
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&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://news.qps.nl.s3.amazonaws.com/Grounding+Costa+Concordia.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://news.qps.nl.s3.amazonaws.com/Grounding+Costa+Concordia.pdf&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; 
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&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://www.bellenews.com/2012/01/14/world/europe-news/italian-captain-of-costa-concordia-cruise-ship-has-been-arrested/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.bellenews.com/2012/01/14/world/europe-news/italian-captain-of-costa-concordia-cruise-ship-has-been-arrested/&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; 
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&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://en.wikipedia.org/wiki/Costa_Concordia"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://en.wikipedia.org/wiki/Costa_Concordia&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
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&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://en.wikipedia.org/wiki/Costa_Concordia_disaster"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://en.wikipedia.org/wiki/Costa_Concordia_disaster&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
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&lt;a name=_MailAutoSig&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
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&lt;o:p&gt;&lt;/o:p&gt;
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&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=9992b34e-f8fe-4f67-8503-9ffc5b90e601" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,9992b34e-f8fe-4f67-8503-9ffc5b90e601.aspx</comments>
      <category>Ramblings</category>
    </item>
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      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=143a823b-ef6b-45ad-8533-7d8956ce40fe</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,143a823b-ef6b-45ad-8533-7d8956ce40fe.aspx</wfw:comment>
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      <title>Socrata Chief Technical Officer</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,143a823b-ef6b-45ad-8533-7d8956ce40fe.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/01/27/SocrataChiefTechnicalOfficer.aspx</link>
      <pubDate>Fri, 27 Jan 2012 01:13:24 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Ordinarily I focus this blog on
areas of computing where I spend most of my time from high performance computing to
database internals and cloud computing. An area that interests me greatly &lt;span style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/span&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;but
I’ve seldom written about is entrepreneurship and startups. 
&lt;o:p&gt;&lt;/o:p&gt;
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&lt;font color=#000000 size=3 face=Calibri&gt;One of the Seattle areas startups with which
I stay in touch is &lt;/font&gt;&lt;a href="http://www.socrata.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Socrata&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.
They are focused on enabling federal, state, and local governments to improve the
reach, usability and social utility of their public information assets.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Essentially
making public information available and useful to their constituents. They are&amp;nbsp;used
by: the World Bank, the United Nations, the World Economic Forum, the US Data.Gov,
Health &amp;amp; Human Services, Centers for Disease Control, several most major cities
including NYC, Seattle, Chicago, San Francisco and Austin and many county and state
governments. Even foreign governments like the Country of Kenya have adopted Socrata. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
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&lt;o:p&gt;
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&lt;font color=#000000 size=3 face=Calibri&gt;I first met Kevin Merritt, the founder and
CEO of Socrata, back in 2005 when I was doing technical diligence for the Microsoft
acquisition of the LA-based &lt;/font&gt;&lt;a href="http://www.microsoft.com/presspass/press/2005/jul05/07-20frontbridgepr.mspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Frontbridge
Technologies&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;. I love
doing diligence on startups because it’s an opportunity to dive in and spend a day
or more digging deeply and understanding what smart people have produced, where things
worked really well, and areas where things didn’t pan out as well as they could have.
I’ve learned a lot in these roles and I’m &lt;span style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/span&gt;lucky
to have been able to do many of them first at IBM, later at Microsoft, and now at
Amazon. 
&lt;o:p&gt;&lt;/o:p&gt;
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&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;What made this one a bit different
is I got a call shortly after the deal closed asking if I wanted to be the General
Manager of the Microsoft subsidiary that was formed in the acquisition. An opportunity
to run mid-sized business in its entirety. Development, test, operations, and customer
support. Absolutely! I’ve never learned so much as I did in the first year or so at
what would become Microsoft Exchange Hosted Services. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
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&lt;o:p&gt;
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&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;It was a great experience and
I’ve been 100% focused on cloud services since that time. And, as a consequence of
leading Frontbridge, I got to know Kevin Merritt well. He is an excellent strategic
thinker and an even better operator. Whenever Kevin was involved, customers were happy
and the service was rapidly improving and expanding.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Kevin
eventually left to form Socrata and he and I have stayed in touch since then. He knows
I’m a sucker for a beer and some wings :-).&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
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&lt;o:p&gt;
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&lt;font color=#000000 size=3 face=Calibri&gt;Based in Seattle, Socrata is venture-backed
with a small and talented engineering team. &amp;nbsp;They are enjoying strong customer
demand and their market success is fueling growth in the engineering team. They are
currently looking for a CTO and, if I didn’t already have one of the best job out
there, I would seriously considering joining Kevin and the team. &amp;nbsp;If you are
a technology leader interested in big data, cloud computing, architecture of distributed
systems, ops automation, and the user experience of making data easy to find and use,
you should send Kevin, their founder and CEO, a note at &lt;/font&gt;&lt;a href="mailto:kevin.merritt@socrata.com"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;kevin.merritt@socrata.com&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
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&lt;o:p&gt;
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&lt;/o:p&gt;
&lt;/p&gt;
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&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 4"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
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&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
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&lt;o:p&gt;&lt;/o:p&gt;
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From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,143a823b-ef6b-45ad-8533-7d8956ce40fe.aspx</comments>
      <category>Ramblings</category>
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      <dc:creator>James Hamilton</dc:creator>
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      <title>Amazon DynamoDB: NoSQL in the Cloud</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,4c566867-ce4e-4c60-b33a-1150fae44ea0.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/01/18/AmazonDynamoDBNoSQLInTheCloud.aspx</link>
      <pubDate>Wed, 18 Jan 2012 21:00:06 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Finally! I’ve been dying to talk about &lt;/font&gt;&lt;a href="http://aws.amazon.com/dynamodb/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;DynamoDB&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; since
work began on this scalable, low-latency, high-performance NoSQL service at &lt;/font&gt;&lt;a href="http://aws.amazon.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;AWS&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;.
This morning, AWS announced availability of DynamoDB: &lt;/font&gt;&lt;a href="http://phx.corporate-ir.net/phoenix.zhtml?c=176060&amp;amp;p=irol-newsArticle&amp;amp;ID=1649209&amp;amp;highlight="&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Amazon
Web Services Launches Amazon DynamoDB – A New NoSQL Database Service Designed for
the Scale of the Internet&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;In a past blog entry, &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/CommentView,guid,afe46691-a293-4f9a-8900-5688a597726a.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;One
Size Does Not Fit All&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;, I offered
a taxonomy of 4 different types of structured storage system, argued that &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Relational_database"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Relational
Database Management Systems&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; are
not sufficient, and walked through some of the reasons why NoSQL databases have emerged
and continue to grow market share quickly. The four database categories I introduced
were: 1) features-first, 2) scale-first, 3) simple structure storage, and 4) purpose-optimized
stores. RDBMS own the first category. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;DynamoDB targets workloads fitting
into the Scale-First and Simple Structured storage categories where NoSQL database
systems have been so popular over the last few years.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Looking
at these two categories in more detail, &lt;b style="mso-bidi-font-weight: normal"&gt;Scale-First&lt;/b&gt; is:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Scale-first applications are those
that absolutely must scale without bound and being able to do this without restriction
is much more important than more features. These applications are exemplified by very
high scale web sites such as Facebook, MySpace, Gmail, Yahoo, and Amazon.com. Some
of these sites actually do make use of relational databases but many do not. The common
theme across all of these services is that scale is more important than features and
none of them could possibly run on a single RDBMS. As soon as a single RDBMS instance
won’t handle the workload, there are two broad possibilities: 1) shard the application
data over a large number of RDBMS systems, or 2) use a highly scalable key-value store.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;And, &lt;b style="mso-bidi-font-weight: normal"&gt;Simple
Structured Storage&lt;/b&gt;:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;There are many applications that
have a structured storage requirement but they really don’t need the features, cost,
or complexity of an RDBMS. Nor are they focused on the scale required by the scale-first
structured storage segment. They just need a simple key value store. A file system
or BLOB-store is not sufficiently rich in that simple query and index access is needed
but nothing even close to the full set of RDBMS features is needed. Simple, cheap,
fast, and low operational burden are the most important requirements of this segment
of the market.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;More detail at: &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/CommentView,guid,afe46691-a293-4f9a-8900-5688a597726a.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;One
Size Does Not Fit All&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The DynamoDB service is a unified purpose-built
hardware platform and software offering. The hardware is based upon a custom server
design using &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Flash_memory"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Flash
Storage&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; spread over
a scalable high speed network joining multiple data centers. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;DynamoDB supports a provisioned
throughput model. A DynamoDB application programmer decides the number of database
requests per second their application should be capable of supporting and DynamoDB
automatically spreads the table over an appropriate number of servers. At the same
time, it also reserves the required network, server, and flash memory capacity to
ensure that request rate can be reliably delivered day and&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;night,
week after week, and year after year.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;There
is no need to worry about a neighboring application getting busy or running wild and
taking all the needed resources. They are reserved and there whenever needed.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;font color=#000000 face=Calibri&gt; 
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;The &lt;/span&gt;&lt;span style="COLOR: black"&gt;&lt;a href="http://en.wikipedia.org/wiki/Shard_(database_architecture)"&gt;&lt;span style="COLOR: blue; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;sharding&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt; techniques
needed to achieve high requests rates are well understood industry-wide but implementing
them does take some work. Reliably &lt;/span&gt;&lt;/font&gt;
&lt;/font&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;reserving capacity so it
is always there when you need it, takes yet more work.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Supporting
the ability to allocate more resources, or even less, while online and without disturbing
the current request rate takes still more work. DynamoDB makes all this easy. It supports
online scaling between very low transaction rates to applications requiring millions
of requests per second. No downtime and no disturbance to the currently configured
application request rate while resharding. These changes are done online only by changing
the DynamoDB provisioned request rate up and down through an API call.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;In addition to supporting transparent,
on-line scaling of provisioned request rates up and down over 6+ orders of magnitude
with resource reservation, DynamoDB is also both consistent and multi-datacenter redundant.
Eventual consistency is a fine programming model for some applications but it can
yield confusing results under some circumstances. For example, if you set a value
to 3 and then later set it to 4, then read it back, 3 can be returned. Worse, the
value could be set to 4, verified to be 4 by reading it, and yet 3 could be returned
later. It’s a tough programming model for some applications and it tends to be overused
in an effort to achieve low-latency and high throughput.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;DynamoDB
avoids forcing this by supporting low-latency and high throughout while offering full
consistency. It also offers eventual consistency at lower request cost for those applications
that run well with that model. Both consistency models are supported.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;It is not unusual for a NoSQL
store to be able to support high transaction rates. What is somewhat unusual is to
be able to scale the provisioned rate up and down while on-line. Achieving that while,
at the same time, maintaining synchronous, multi-datacenter redundancy is where I
start to get excited.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Clearly nobody wants to run the
risk of losing data but NoSQL systems are scale-first by definition. If the only way
to high throughput and scale, is to run risk and not commit the data to persistent
storage at commit time, that is exactly what is often done. This is where&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;DynamoDB
really shines. When data is sent to DynamoDB, it is committed to persistent and reliable
storage before the request is acknowledged. Again this is easy to do but doing it
with average low single digit millisecond latencies is both harder and requires better
hardware. Hard disk drives can’t do it and in-memory systems are not persistent so
flash memory is the most cost effective solution. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;But what if the server to which
the data was committed fails, or the storage fails, or the datacenter is destroyed?
On most NoSQL systems you would lose your most recent changes.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;On
the better implementations, the data might be saved but could be offline and unavailable.
With dynamoDB, if data is committed just as the entire datacenter burns to the ground,
the data is safe, and the application can continue to run without negative impact
at exactly the same provisioned throughput rate. The loss of an entire datacenter
isn’t even inconvenient (unless you work at Amazon :-)) and has no impact on your
running application performance.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Combining rock solid synchronous,
multi-datacenter redundancy with average latency in the single digits, and throughput
scaling to the millions of requests per second is both an excellent engineering challenge
and one often not achieved.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt; 
&lt;p style="MARGIN: 0in 0in 0pt; BACKGROUND: white" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;More
information on DynamoDB:&lt;/span&gt;&lt;span style="COLOR: black; FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-size: 8.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;Press
Release:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt; &lt;a href="http://phx.corporate-ir.net/phoenix.zhtml?c=176060&amp;amp;p=irol-newsArticle&amp;amp;ID=1649209&amp;amp;highlight"&gt;&lt;font color=#0000ff&gt;http://phx.corporate-ir.net/phoenix.zhtml?c=176060&amp;amp;p=irol-newsArticle&amp;amp;ID=1649209&amp;amp;highlight&lt;/font&gt;&lt;/a&gt;=&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt; mso-bidi-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-size: 8.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;DynamoDB
detail Page&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;: &lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt"&gt;&lt;a href="http://aws.amazon.com/dynamodb/"&gt;&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: blue; FONT-SIZE: 11pt"&gt;http://aws.amazon.com/dynamodb/&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt; mso-bidi-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-size: 8.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;DynamoDB
Developer Guide: &lt;/span&gt;&lt;/b&gt;&lt;a href="http://docs.amazonwebservices.com/amazondynamodb/latest/developerguide/"&gt;&lt;font color=#0000ff&gt;http://docs.amazonwebservices.com/amazondynamodb/latest/developerguide/&lt;/font&gt;&lt;/a&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt; mso-bidi-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-size: 8.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;Blog
entries:&lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt; mso-bidi-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; BACKGROUND: white; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 8pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="COLOR: black; FONT-SIZE: 7pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;Werner:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt; &lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt"&gt;&lt;a href="http://www.allthingsdistributed.com/2012/01/amazon-dynamodb.html"&gt;&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: blue; FONT-SIZE: 11pt"&gt;http://www.allthingsdistributed.com/2012/01/amazon-dynamodb.html&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt; mso-bidi-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; BACKGROUND: white; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 8pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;Jeff
Barr:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt; &lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt"&gt;&lt;a href="http://aws.typepad.com/aws/2012/01/amazon-dynamodb-internet-scale-data-storage-the-nosql-way.html"&gt;&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: blue; FONT-SIZE: 11pt"&gt;http://aws.typepad.com/aws/2012/01/amazon-dynamodb-internet-scale-data-storage-the-nosql-way.html&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt; mso-bidi-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-size: 8.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;DynamoDB
Frequently Asked Questions:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt; &lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt"&gt;&lt;a href="http://aws.amazon.com/dynamodb/faqs/"&gt;&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: blue; FONT-SIZE: 11pt"&gt;http://aws.amazon.com/dynamodb/faqs/&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt; mso-bidi-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-size: 8.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;DynamoDB
Pricing:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt; &lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt"&gt;&lt;a href="http://aws.amazon.com/dynamodb/pricing/"&gt;&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: blue; FONT-SIZE: 11pt"&gt;http://aws.amazon.com/dynamodb/pricing/&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt; mso-bidi-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-size: 8.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;GigaOM:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt; &lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt"&gt;&lt;a href="http://gigaom.com/cloud/amazons-dynamodb-shows-hardware-as-mean-to-an-end/"&gt;&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: blue; FONT-SIZE: 11pt"&gt;http://gigaom.com/cloud/amazons-dynamodb-shows-hardware-as-mean-to-an-end/&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt; mso-bidi-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-size: 8.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;eWeek: &lt;/span&gt;&lt;/b&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt"&gt;&lt;a href="http://www.eweek.com/c/a/Database/Amazon-Web-Services-Launches-DynamoDB-a-New-NoSQL-Database-Service-874019/"&gt;&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: blue; FONT-SIZE: 11pt"&gt;http://www.eweek.com/c/a/Database/Amazon-Web-Services-Launches-DynamoDB-a-New-NoSQL-Database-Service-874019/&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt; mso-bidi-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; BACKGROUND: white; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-size: 8.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;Seattle
Times:&lt;/span&gt;&lt;/b&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt; &lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt"&gt;&lt;a href="http://seattletimes.nwsource.com/html/technologybrierdudleysblog/2017268136_amazon_unveils_dynamodb_databa.html"&gt;&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: blue; FONT-SIZE: 11pt"&gt;http://seattletimes.nwsource.com/html/technologybrierdudleysblog/2017268136_amazon_unveils_dynamodb_databa.html&lt;/span&gt;&lt;/a&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Verdana','sans-serif'; COLOR: black; FONT-SIZE: 8pt; mso-bidi-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Relational systems remain an excellent solution
for applications requiring Feature-First structured storage. AWS Relational Database
Service supports both the MySQL and Oracle and relational database management systems: &lt;/font&gt;&lt;a href="http://aws.amazon.com/rds/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://aws.amazon.com/rds/&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Just as I was blown away when I saw it possible
to create the world’s 42&lt;sup&gt;nd&lt;/sup&gt; most powerful super computer with a few API
calls to AWS (&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/CommentView,guid,68b8d131-7b79-4cc1-99f3-f75b37f3fb56.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;42:
the Answer to the Ultimate Question of Life, the Universe and Everything&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;),
it is truly cool to see a couple of API calls to DynamoDB be all that it takes to
get a scalable, consistent, low-latency, multi-datacenter redundant, NoSQL service
configured, operational and online.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
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&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
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&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 3"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
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&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
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&lt;a name=_MailAutoSig&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
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From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
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      <dc:creator>James Hamilton</dc:creator>
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      <title>Innovative Datacenter Design: Ishikari Datacenter</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,290c1393-d3bd-49bb-a62b-6669e6daea26.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/01/16/InnovativeDatacenterDesignIshikariDatacenter.aspx</link>
      <pubDate>Mon, 16 Jan 2012 18:00:38 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Occasionally I come across a noteworthy datacenter
design that is worth covering. Late last year a very interesting Japanese facility
was brought to my attention by &lt;/font&gt;&lt;a href="https://plus.google.com/107535751556922155234/posts/SBrLws5KYAr"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Mikio
Uzawa&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; an IT consultant who authors
the &lt;/font&gt;&lt;a href="http://agilecat.tumblr.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Agile
Cat&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; blog. I know Mikio because
he occasionally translates &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Perspectives&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; articles
for publication in Japan. &lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/IshikariDataCenter.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;Mikio
pointed me to the Ishikari Datacenter in Ishikari City, Hokkaido Japan. Phase I of
this facility was just completed in November 2011. This facility is interesting for
a variety of reasons but the design features I found most interesting are: 1) High
voltage direct current power distribution, 2) whole building ductless cooling, and
3) aggressive free air cooling.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;High
Voltage Direct Current Power Distribution&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;I first came across the use of direct current
when Annabel Pratt took me through the joint work Intel was doing with Lawrence Berkeley
National Lab on datacenter HVDC distribution (&lt;/font&gt;&lt;a href="http://hightech.lbl.gov/documents/data_centers/DC-Journal-March07.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Evaluation
of Direct Current Distribution in Data Centers to Improve Energy Efficiency&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;).
In this approach they distribute 400V direct current rather than the more conventional
208V to 240V alternating current used in most facilities today.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;High voltage direct current work in datacenters
has been around for around a decade and it is in extensive test at many facilities
world-wide. &lt;span style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/span&gt;Many companies are 100% focused
on HVDC design consulting with &lt;/font&gt;&lt;a href="http://www.validusdc.com/Validus_Home.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Validus&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; being
one of the better known.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The savings potential of HVDC
are often shown to be very exciting with numbers beyond 30% frequently quoted. But
the marketing material I’ve gone through in detail compare excellent HVDC designs
with very poor AC designs. Predictably the savings are around 30%. Unfortunately,
the difference between good AC and bad AC designs are also around 30% :-).&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;When I look closely at HVDC distribution,
I see slight improvements in efficiency at around 3 to 5%, somewhat higher costs of
equipment since it is less broadly used, less equipment availability and longer delivery
times, and somewhat more complex jurisdictional issues with permitting and other approvals
taking longer in some regions. Nonetheless, the picture continues to improve, the
industry as a whole continues to learn, and I think there is a good chance that high
voltage DC distribution will end up becoming a more common choice in modern datacenters.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The Ishikari facility is a high
voltage DC distribution design. I’m looking forward to learning more about this aspect
of the facility and watching how the system performs.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/HVDC_Distribution.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Whole
Building Ductless Cooling&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Air handling ducts costs money
and restrict flow so why not recognize that the entire purpose of a datacenter shell
is to keep the equipment dry and secure and to transport heat. Instead of installing
extensive duct work, just treat the entire building as a very large air duct. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Perhaps the nicest mechanical
design I’ve come across based upon ductless cooling is the Facebook Prineville facility.
In this design, they use the entire second floor of the building for air handling
and the lower floor for the server rooms.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img src="http://perspectives.mvdirona.com/content/binary/FacebookPrinevilleMechanicalSystem.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The Ishikari design shares many
design aspects with the Intel Jones Farms facility where the IT equipment is on the
second floor and the electrical equipment is on the first.&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/IshikariDataCenterDesign.jpg"&gt;
&lt;br&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;Aggressive
Free-Air Cooling&lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Looking at the air flow diagram above, you
can see that the Ishikari Datacenter is making good use of the datacenter friendly
climate of Japan and aggressively using free-air cooling. Free-air cooling, often
called &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Economizer"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;air
side economization&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;,
is one of the most effective ways of driving down datacenter costs and substantially
increasing overall efficiency. It’s good to see this design point spreading rapidly.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;More information is available at: &lt;/font&gt;&lt;a href="http://ishikari.sakura.ad.jp/index_eng.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://ishikari.sakura.ad.jp/index_eng.html&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;Some datacenter designs I’ve covered
in the past:&lt;br style="mso-special-character: line-break"&gt;
&lt;br style="mso-special-character: line-break"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/04/09/OpenComputeMechanicalSystemDesign.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Facebook
Prineville Mechanical Design&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/05/04/OpenComputeUPSPowerSupply.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Facebook
Prineville UPS &amp;amp; Power Supply&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/04/04/ExampleOfEfficientMechanicalDesign.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Example
of Efficient Mechanical Design&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2010/11/21/46MWWithWaterCoolingAtAPUEOf110.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;46MW
with Water Cooling at a PUE of 1.10&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/03/05/YahooComputeCoopDesign.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Yahoo!
Compute Coop Design&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2008/12/03/MicrosoftGeneration4ModularDataCenters.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Microsoft
Gen 4 Modular Data Centers&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
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&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;e:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="mailto:jrh@mvdirona.com"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;jrh@mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;b:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;http://perspectives.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt; 
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&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
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&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=290c1393-d3bd-49bb-a62b-6669e6daea26" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,290c1393-d3bd-49bb-a62b-6669e6daea26.aspx</comments>
      <category>Hardware</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=d57873d0-14ac-42b2-abc2-90e5a447eaf9</trackback:ping>
      <pingback:server>http://perspectives.mvdirona.com/pingback.aspx</pingback:server>
      <pingback:target>http://perspectives.mvdirona.com/PermaLink,guid,d57873d0-14ac-42b2-abc2-90e5a447eaf9.aspx</pingback:target>
      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,d57873d0-14ac-42b2-abc2-90e5a447eaf9.aspx</wfw:comment>
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      <title>ARM V8 Architecture</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,d57873d0-14ac-42b2-abc2-90e5a447eaf9.aspx</guid>
      <link>http://perspectives.mvdirona.com/2012/01/02/ARMV8Architecture.aspx</link>
      <pubDate>Mon, 02 Jan 2012 17:21:02 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Years ago, &lt;/font&gt;&lt;a href="http://www.eecs.berkeley.edu/~pattrsn/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Dave
Patterson&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; remarked that most server
innovations were coming from the mobile device world. He’s right. Commodity system
innovation is driven by volume and nowhere is there more volume than in the mobile
device world.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;The power management techniques
applied fairly successfully over the last 5 years had their genesis in the mobile
world.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;And, as processor power efficiency
improves, memory is on track to become the biggest power consumer in the data center.
I expect the ideas to rein in memory power consumption will again come from the mobile
device world. Just as Eskimo’s are reported (&lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Eskimo_words_for_snow"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;apparently
incorrectly&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;)
to have 7 words for snow, mobile memory systems have a large array of low power states
with subtly different power dissipations and recovery times. I expect the same techniques
will arrive fairly quickly to the server world.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a href="http://www.arm.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;ARM&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; processors
are used extensively in cell phones and embedded devices. I’ve written frequently
of the possible impact of ARM on the server-side computing world.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2009/09/07/LinuxApacheOnARMProcessors.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Linux/Apache
on ARM Processors&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2009/09/16/ARMCortexA9SMPDesignAnnounced.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;ARM
Cortex-A9 SMP Design Announced&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2010/11/20/VeryLowCostLowPowerServers.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Very
Low-Cost, Low-Power Servers&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/01/16/NVIDIAProjectDenverARMPoweredServers.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;NVIDIA
Project Denver: ARM Powered Servers&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;ARM remain power efficient while at the same
time they are rapidly gaining the performance and features needed to run demanding
server-side workloads. A key next step was made late last year when ARM announced
the &lt;/font&gt;&lt;a href="http://www.arm.com/about/newsroom/arm-discloses-technical-details-of-the-next-version-of-the-arm-architecture.php"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;ARM
V8 architecture&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;. Key
attributes of the new ARM architecture are:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;64
bit virtual addressing&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;40
bit physical addresses&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;HW
virtualization support&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/APM_ARMv8_ImplementedOnMultipleFPGAs.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The first implementation of the ARM V8 architecture
was announced the same day by &lt;/font&gt;&lt;a href="http://www.apm.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Applied
Micro Devices&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;. The APM design is
available in an &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Field-programmable_gate_array"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;FPGA&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; implementation
for development work this month and is expected to be in final &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/System_on_a_chip"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;system-on-a-chip&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; form
in 2H2012. The APM X-Gene offers:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;64bit
addressing&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;3
Ghz&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Up
to 128 cores&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Super-scalar,
quad issue processor&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;CPU
and I/O virtualization support&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Out
of order processing&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;80
GB/sec memory throughput&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Integrated
Ethernet and PCIe&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Full
LAMP software stack port&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;APM X-Gene announcement:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l2 level1 lfo3" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;Press
Release: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://phx.corporate-ir.net/preview/phoenix.zhtml?c=78121&amp;amp;p=irol-newsArticle&amp;amp;ID=1622792&amp;amp;highlight="&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;AppliedMicro
Showcases World’s First 64-bit ARM v8 Core&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l2 level1 lfo3" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;Slides: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://mvdirona.com/jrh/TalksAndPapers/APM_ARM_GopiAndRavuri.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Applied
Micro Announces X-Gene&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;More ARM and low power servers
reading:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;ARM
V8 Press Release: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://www.arm.com/about/newsroom/arm-discloses-technical-details-of-the-next-version-of-the-arm-architecture.php"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.arm.com/about/newsroom/arm-discloses-technical-details-of-the-next-version-of-the-arm-architecture.php&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;AnandTech: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://www.anandtech.com/show/5027/appliedmicro-announces-xgene-arm-based-socs-for-cloud-computing"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.anandtech.com/show/5027/appliedmicro-announces-xgene-arm-based-socs-for-cloud-computing&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;Ars
technica: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://arstechnica.com/business/news/2011/10/arm-aims-for-the-server-room-with-its-new-64-bit-armv8-architecture.ars"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://arstechnica.com/business/news/2011/10/arm-aims-for-the-server-room-with-its-new-64-bit-armv8-architecture.ars&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;CIDR
Paper on low power computing: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://mvdirona.com/jrh/talksandpapers/jameshamilton_cems.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://mvdirona.com/jrh/talksandpapers/jameshamilton_cems.pdf&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;The
Case for Energy Proportional Computing: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://research.google.com/pubs/pub33387.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://research.google.com/pubs/pub33387.html&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;ARM
V8 Architecture: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://www.arm.com/files/downloads/ARMv8_Architecture.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.arm.com/files/downloads/ARMv8_Architecture.pdf&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;In the 2&lt;sup&gt;nd&lt;/sup&gt; half of
2012 we will have a very capable, 64bit, server-targeted ARM processor implementation
available to systems builders.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 4"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
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From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,d57873d0-14ac-42b2-abc2-90e5a447eaf9.aspx</comments>
      <category>Hardware</category>
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      <dc:creator>James Hamilton</dc:creator>
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      <slash:comments>4</slash:comments>
      <title>Hyder: Transactional Indexed Record Manager for Shared Flash Storage</title>
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      <link>http://perspectives.mvdirona.com/2011/12/14/HyderTransactionalIndexedRecordManagerForSharedFlashStorage.aspx</link>
      <pubDate>Wed, 14 Dec 2011 17:43:25 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;If you work in the database world, you already
know &lt;/font&gt;&lt;a href="http://research.microsoft.com/en-us/people/philbe/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Phil
Bernstein&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;. He’s the author of &lt;/font&gt;&lt;a href="http://www.elsevier.com/wps/find/bookdescription.authors/699778/description#description"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Principles
of Transaction Processing&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; and has
a long track record as a successful and prolific database researcher.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Past
readers of this blog may remember Phil’s guest blog posting on &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2008/07/10/GoogleMegastore.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Google
Megastore&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;. Over the past few years,
Phil has been working on an innovative &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/NoSQL"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;NoSQL
system&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt; based
upon flash storage. I like the work because it pushes the limit of what can be done
on a single server with transaction rates approaching 400,000, leverages the characteristics
of flash storage in a thought provoking way, and employs interesting techniques such
as log-only storage.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Phil presented Hyder at the Amazon ECS series
a couple of weeks back (a past ECS presentation at: &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2011/11/27/HighAvailabilityForCloudComputingDatabaseSystems.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;High
Availability for Cloud Computing Database Systems&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;In the Hyder system, all cores operate on
a single shared transaction log. Each core (or thread) processes &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Optimistic_concurrency_control"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Optimistic
Concurrency Control&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; (OCC) database
transactions one at a time. Each transaction posts its after-image to the shared log.
One core does OCC and rolls forward the log. The database is a &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Binary_search_tree"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;binary
search tree&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; serialized into the
log (A &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/B-tree"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;B-tree&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; would
work equally well in this application). Because the log is effectively a no-overwrite,
log-only datastore, a changed node require that the parent must now point to this
new node which forces the parent to be updated as well. Now its parent needs updating
and this cascading set of changes proceeds to the root on each update. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The tree is maintained via copy-on-write
semantics where updates are written to the front of the log with references to unchanged
tree nodes pointing back to the appropriate locations in the log. Whenever a node
changes, the changed node is written to the front of the log. Consequently all database
changes result in changes to all nodes to the top of the search tree.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;This has the downside of requiring
many tree nodes to be updated on each database update but has the upside of the writes
all being sequential at the front of the log. Since it is a no-overwrite store, when
an update is made, the old nodes remain so transactional time travel is easy. The
old search tree root still point to a complete tree that was current as of the point
in time when that root was the current root of the search tree.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;As
new nodes are written, some old nodes are no longer part of the current search tree
and can be garbage collected over time.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/HyderTransactionApplication.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Transactions are implemented by
writing an intention log record to the front of the log with all changes required
by this transaction and these tree nodes point either to other nodes within the intention
record or to unchanged nodes further back in the log. This can be done quickly and
all updates can proceed&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;in parallel without
need for locking or synchronization.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Before the transaction can be completed, it
must now be checked for conflict using &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Optimistic_concurrency_control"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Optimistic
Concurrency Control&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.
If there are no conflicts, the root of the search tree is atomically moved to point
to the new root and the transaction is acknowledged as successful. If the transaction
is in conflict, it is failed and the tree root is not advanced and the intention record
becomes garbage.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Most of the transactional update
work can be done concurrently without locks but two issues come to mind quickly: 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;1)&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;Garbage
collection&lt;/font&gt;&lt;/b&gt;&lt;font size=3&gt;: because the systems is constantly rewriting large
portions of the search tree, old versions of the tree a spread throughout the log
and need to be recovered. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3 face=Calibri&gt;2)&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;Transaction
Rate:&lt;/font&gt;&lt;/b&gt;&lt;font size=3&gt; The transaction rate is limited by the rate at which
conflicts can be checked and the tree root advanced.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The latter is the biggest concern
and the rest of the presentation focuses on the rate with which this bottleneck can
be processed. &lt;span style="mso-spacerun: yes"&gt;&amp;nbsp;&lt;/span&gt;The presenter showed that
rates in 400,000 transaction per second where obtained in performance testing so this
is a hard limit but it is a fairly high hard limit. This design can go a long way
before partitioning is required.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;If you want to dig deeper, the
Hyder presentation is at: 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: 0.5in; MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a href="http://mvdirona.com/jrh/TalksAndPapers/Hyder4Amazon5Dec2011.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://mvdirona.com/jrh/TalksAndPapers/Hyder4Amazon5Dec2011.pdf&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;More detailed&amp;nbsp;papers can
be found at:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="COLOR: #1f497d"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Philip A. Bernstein,
Colin W. Reid, Sudipto Das: Hyder - A Transactional Record Manager for Shared Flash.
CIDR 2011: 9-20&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="COLOR: #1f497d"&gt;&lt;a href="http://www.cidrdb.org/cidr2011/Papers/CIDR11_Paper2.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.cidrdb.org/cidr2011/Papers/CIDR11_Paper2.pdf&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="COLOR: #1f497d"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="COLOR: #1f497d"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Philip A. Bernstein,
Colin W. Reid, Ming Wu, Xinhao Yuan: Optimistic Concurrency Control by Melding Trees.
PVLDB 4(11): 944-955 (2011)&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="COLOR: #1f497d"&gt;&lt;a href="http://www.vldb.org/pvldb/vol4/p944-bernstein.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.vldb.org/pvldb/vol4/p944-bernstein.pdf&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="COLOR: #1f497d"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="COLOR: #1f497d"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Colin W. Reid, Philip
A. Bernstein: Implementing an Append-Only Interface for Semiconductor Storage. IEEE
Data Eng. Bull. 33(4): 14-20 (2010)&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="COLOR: #1f497d"&gt;&lt;a href="http://sites.computer.org/debull/A10dec/hyder.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://sites.computer.org/debull/A10dec/hyder.pdf&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="COLOR: #1f497d"&gt;
&lt;o:p&gt;
&lt;font size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="COLOR: #1f497d"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Mahesh Balakrishnan,
Philip A. Bernstein, Dahlia Malkhi, Vijayan Prabhakaran, Colin W. Reid: Brief Announcement:
Flash-Log - A High Throughput Log. DISC 2010: 401-403&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;span style="COLOR: #1f497d"&gt;&lt;a href="http://www.springerlink.com/content/c732l27h3mrn3170/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.springerlink.com/content/c732l27h3mrn3170/&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt; 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
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&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
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&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,0c86f1da-39c0-4ead-b3c2-1fc7a1e49341.aspx</comments>
      <category>Software</category>
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      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=6955159d-ee54-42fb-8fab-ae2042d01a1c</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
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      <title>High Availability for Cloud Computing Database Systems</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,6955159d-ee54-42fb-8fab-ae2042d01a1c.aspx</guid>
      <link>http://perspectives.mvdirona.com/2011/11/27/HighAvailabilityForCloudComputingDatabaseSystems.aspx</link>
      <pubDate>Sun, 27 Nov 2011 20:50:18 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;While at Microsoft I hosted a weekly talk
series called the Enterprise Computing Series (ECS) where I mostly scheduled technical
talks on server and high-scale service topics. I said “mostly” because the series
occasionally roamed as far afield as having an ex-member of the &lt;/font&gt;&lt;a href="http://www.ferrari.com/English/Formula1/Pages/Home.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Ferrari
Formula 1&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt; team
present. Client-side topics are also occasionally on the list either because I particularly
liked the work or technology behind it or thought it was a broadly relevant topic.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The Enterprise Computing Series has an interesting
history. It was started by &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Jim_Gray_(computer_scientist)"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Jim
Gray&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt; at Tandem.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;a href="http://blogs.msdn.com/b/pathelland/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Pat
Helland&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; picked up the mantle from
Jim and ran it for years before Pat moved to Andy Heller’s &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/HAL_Computer_Systems"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Hal
Computer Systems&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;. He
continued the ECS at HAL and then brought it with him when he joined Microsoft where
he continued to run it for years. Pat eventually passed it to me and I hosted the
ECS series for 8 or 9 years myself before moving to Amazon Web Services. Ironically
when I arrived at Amazon, I found that Pat Helland had again created a series in the
same vein as the ECS called the Principals of Amazon (PoA) series. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The PoA series is excellent but
it doesn’t include external speakers and is hosted on a fixed day of the week so I
occasionally come across a talk that I would like to host at Amazon that doesn’t fit
the PoA. For those occasions, the Enterprise Computing Series lives on!&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;In this ECS talk &lt;/font&gt;&lt;a href="http://www.cs.uwaterloo.ca/~ashraf/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Ashraf
Aboulnaga&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; of the &lt;/font&gt;&lt;a href="http://uwaterloo.ca/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;University
of Waterloo&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; presented &lt;/font&gt;&lt;a href="http://mvdirona.com/jrh/TalksAndPapers/AshrafAboulnaga20111114.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;High
Availability for Database Systems in Cloud Computing Environments&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;.
Ashraf presented two topics, 1) RemusDB: Database high availability using virtualization,
and 2) DBECS: Database high availability and availability using eventually consistent
cloud storage. The first topic was based upon the &lt;/font&gt;&lt;a href="http://www.vldb.org/2011/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;VLDB
2011&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; Best Paper Award
“RemusDB: Transparent HighAvailability for Database Systems” by Umar Farooq Minha,
Shriram Rajagopalan, Brendan Cully, Ashraf Aboulnaga, Ken Salem, and Andrew Warfield.
The second topic is work that is not yet published nor as fully developed.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Focusing on the first paper, they built an
active/standby database system using Remus. &lt;/font&gt;&lt;a href="http://wiki.xen.org/xenwiki/Remus"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Remus&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; implements
transparent high availability for Xen VMs. It does this by reflecting all writes to
memory in the active virtual machine to the non-active, backup VM.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Remus
keeps the backup VM ready to take over with exactly the same memory state as the primary
server. On failover, it can take over with the same memory contents including an already
warm cache.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/RemusDB.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Remus is a simple and easy to
understand approach to getting very fast takeover from a primary VM. The challenge
is that memory write latencies are a fraction of network latencies so any solution
that turns memory write latencies into network write latencies simply will not perform
adequately for most workloads. Remus tackles this problem using the expected solution:
batching many requests in a single network transfer. By default, every 25msec Remus
suspends the primary VM, copies all changed pages to a Dom0 (hypervisor) buffer and
the allows the VM to continue. The Dom0 buffer is used to minimized the length of
time that the guest VM needs to be suspended but comes at the expense of requiring
sufficient Dom0 memory for the largest group of changed pages in 25msec. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Once the guest machine changed
pages are copied to Dom0, the primary VM is released from suspend state and the changes
just copied to dom0 are then transferred to the secondary system and applied to the
ready to run backup VM. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The downsides to the Remus approach
are 1) a potentially large dom0 buffer is required and 2) up to 25msec of forward
progress can be lost on failover, 3) the checkpoint work consumes considerable resources
including time. The time to copy the changed pages may be acceptable but the other
overheads are sufficiently high that it is very difficult to host demanding workloads
like database workloads on Remus.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;The authors tackle this problem
but noting that Remus actually does more than is needed for database workloads. Or,
worded differently, a Remus optimized for database workloads can dramatically reduce
the implementation overhead. They introduced the following optimizations:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;Asynchronous
checkpoint compression&lt;/font&gt;&lt;/b&gt;&lt;font size=3&gt;: Maintain an LRU buffer of recent pages
and only ship a delta of these pages. This optimization is based upon the assumption
that DB systems modify some pages frequently and typically only change a small part
of these pages between checkpoints.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;Disk
read tracking:&lt;/font&gt;&lt;/b&gt;&lt;font size=3&gt; don’t mark pages read from disk as dirty since
they are already available to the backup server via an I/O&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;Memory
deprotection&lt;/font&gt;&lt;/b&gt;&lt;font size=3&gt;: allows DB to declare regions of memory that
don’t need to be replicated. This turned out not to be as powerful an optimization
as the others and had the further downside of requiring database engine changes&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font size=3&gt;Network
optimization/Commit protection:&lt;/font&gt;&lt;/b&gt;&lt;font size=3&gt; Remus buffers every outgoing
network packet to ensure clients never see the results of unsafe execution but this
increases latency by not allowing any response back to the client until the next Remus
checkpoint. Because DBs can fail and transactions can be aborted, they DB optimization
is to send all packets back to client in real time except for commit, abort, or other
database transaction state changing operations. On failover, any client in an unprotected
network state (changes have been sent since the last checkpoint) has the transaction
failed. A correct client will re-run the transaction and proceed without issue.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;What was achieved is Remus, fast-failover
protection for database workloads and far lower replication overhead. The authors
used the database transaction benchmark TPC-C to show that Remus with DB optimizations
has all the protection of Remus but with roughly 1/10&lt;sup&gt;th&lt;/sup&gt; the overhead.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 1"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;Slides: &lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;a href="http://mvdirona.com/jrh/TalksAndPapers/AshrafAboulnaga20111114.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://mvdirona.com/jrh/TalksAndPapers/AshrafAboulnaga20111114.pdf&lt;/font&gt;&lt;/a&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 1"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;VLDB
Paper: &lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&lt;a href="http://www.cs.uwaterloo.ca/~ashraf/pubs/pvldb11remusdb.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.cs.uwaterloo.ca/~ashraf/pubs/pvldb11remusdb.pdf&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;I'm not 100% convinced Remus is the best solution
to the database high availability problem but I like the solution, learned from the
proposed optimizations, and enjoyed the talk. &lt;/font&gt;
&lt;/o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Thanks to &lt;/font&gt;&lt;a href="http://www.linkedin.com/in/mjpradeep"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Pradeep
Madhavarapu&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;, who leads
part of the Amazon database kernel engineering team (and is hiring :-)), for organizing
this talk and to&amp;nbsp; &lt;a href="http://www.cs.uwaterloo.ca/~ashraf/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Ashraf
Aboulnaga&lt;/font&gt;&lt;/a&gt;&amp;nbsp;for doing it.&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 3"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
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&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;e:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="mailto:jrh@mvdirona.com"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;jrh@mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
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&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
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&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;b:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;http://perspectives.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
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&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=6955159d-ee54-42fb-8fab-ae2042d01a1c" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,6955159d-ee54-42fb-8fab-ae2042d01a1c.aspx</comments>
      <category>Software</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=df624c0d-2af5-4fa5-ac92-5c0489b8f968</trackback:ping>
      <pingback:server>http://perspectives.mvdirona.com/pingback.aspx</pingback:server>
      <pingback:target>http://perspectives.mvdirona.com/PermaLink,guid,df624c0d-2af5-4fa5-ac92-5c0489b8f968.aspx</pingback:target>
      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,df624c0d-2af5-4fa5-ac92-5c0489b8f968.aspx</wfw:comment>
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      <title>Global Netflix Platform: Large Scale Java PaaS Running on AWS</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,df624c0d-2af5-4fa5-ac92-5c0489b8f968.aspx</guid>
      <link>http://perspectives.mvdirona.com/2011/11/22/GlobalNetflixPlatformLargeScaleJavaPaaSRunningOnAWS.aspx</link>
      <pubDate>Tue, 22 Nov 2011 21:09:55 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Netflix is super interesting in that they
are running at extraordinary scale, are a leader in the move to the cloud, and Adrian
Cockcroft, the Netflix Director of Cloud Architecture, is always interesting in presentations.
In this presentation Adrian covers similar material to his &lt;/font&gt;&lt;a href="http://hpts.ws/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;HPTS
2011&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt; talk
I saw last month. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;His slides are up at: &lt;/font&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;&lt;a href="http://www.slideshare.net/adrianco/global-netflix-platform"&gt;&lt;font color=#0000ff&gt;http://www.slideshare.net/adrianco/global-netflix-platform&lt;/font&gt;&lt;/a&gt; and
my rough notes follow:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Netflix
has 20 milion streaming members&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Currently
in US, Canada, and Latin America&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Soon
to be in UK and Ireleand&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Netflix
is 100% public cloud hosted&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Why
did Netflix move from their own high-scale facility to a public cloud?&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Better
business agility&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Netflix
was unable build datacenters fast enough&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Capacity
growth was both accelerating and unpredictable&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Product
launch spikes require massive new capacity (iPhone, Wii, PS3, &amp;amp; Xbox)&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"&gt;Netflix
grew 37x from Jan 2010 through Jan 2011&lt;/span&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-bidi; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA"&gt;&lt;/span&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/NetflixGrowth2010through2011.jpg"&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Why
did Netflix choose AWS as their cloud solution?&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Chose
AWS using Netflix own platform and tools&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Netflix
has unique platform requirements and extreme scale needing both agility &amp;amp; flexibility&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Chose
AWS partly because it was the biggest public cloud&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Wanted
to leverage AWS investment in features and automation&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Wanted
to use AWS availability zones and regions for availability, scalability, and global
deployment&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Didn’t
want to be the biggest customer on a small cloud&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;But
isn’t Amazon a competitor?&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Many
products that compete with Amazon run on AWS&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Netflix
is the “poster child” for the AWS Architecture&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;One
of the biggest AWS customers&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Netflix
strategy: turn competitors into partners&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Could
Netflix use a different cloud from AWS&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Would
be nice and Netflix already uses 3 interchangeable CDN vendors&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;But
no one else has the scale and features of AWS&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 2in; mso-list: l0 level4 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;“you
have to be tall to ride this ride”&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 2in; mso-list: l0 level4 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Perhaps
in 2 to 3 years?&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;“We
want to use cloud, we don’t want to build them”&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Public
clouds for agility and scale&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;We
use electricity too but we don’t want to build a power station&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;AWS
because they are big enough to allocated thousands of instances per hour when needed&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/NetflixOnAWS.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Netflix
Global PaaS&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Supports
all AWS Availability Zones and Regions&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Supports
multiple AWS accounts (test, prod, etc.)&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Supports
cross Regions and cross account data replication &amp;amp; archiving&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Supports
fine grained security with dynamic AWS keys&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Autoscales
to thousands of instances&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Monitoring
for millions of metrics&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Portals
and explorers:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Netflix
Application Console (NAC): Primary AWS provisioning &amp;amp; config interface&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;AWS
Usage Analyzer: cost breakdown by application and resource&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;SimpleDB
Explorer: browse domains, items, attributes, values,…&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Cassandra
Explorer: browse clusters, keyspaces, column families, …&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Base
Service Explorer: browse endpoints, configs, perf metrics, …&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Netflix
Platform Services:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Discovery:
Service Register for applications&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Introspections:
Endpoints&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Cryptex:
Dynamic security key management&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Geo:
Geographic IP lookup engine&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Platform
Serivce: Dynamic property configuration&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Localization:
manage and lookup local translations&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;EVcache:
Eccetric Volatile (mem)Cached&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Cassadra:
Persistence&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Zookeeper:
Coordination&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Netflix
Persistence Services:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;SimpleDB:
Netflix moving to Cassandra&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 2in; mso-list: l0 level4 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Latencies
typically over 10msec&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;S3:
using the JetS3t based interface with Netflix changes and updates&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Eccentric
Volatile Cache (evcache)&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 2in; mso-list: l0 level4 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Discovery
aware memcached based backend&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 2in; mso-list: l0 level4 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Client
abstractions for zone aware replication&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 2in; mso-list: l0 level4 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Supports
option to write to all zones, fast read from local&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 2in; mso-list: l0 level4 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;On
average, latencies of under 1 msec&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Cassandra&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 2in; mso-list: l0 level4 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Chose
because they value availability over consistency&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 2in; mso-list: l0 level4 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;On
average, latency of “few microseconds”&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;MongoDB&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;MySQti:
supports hard to scale, legacy, and small relational models&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Implemented
a Multi-Regional Data Replication system:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Oracle
to SimpleDB and queued reverse path usingj SQS&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: 'Courier New'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;o&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;High
Availability:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Cassandra
stores 3 local copies, 1 per availability zone&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Each
AWS availability zone is a separate building with separate power etc. but still fairly
close together so synchronous access is practical&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Wingdings; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: Wingdings; mso-bidi-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;§&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Synchronous
access, durable, and highly available&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 1.25in" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&amp;nbsp;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;Adrian’s
slide deck is posted at: &lt;/span&gt;&lt;a href="http://www.slideshare.net/adrianco/global-netflix-platform"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.slideshare.net/adrianco/global-netflix-platform&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 2"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;span style="FONT-FAMILY: 'Calisto MT','serif'; COLOR: black; FONT-SIZE: 10.5pt; mso-fareast-font-family: 'Times New Roman'"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;James
Hamilton&lt;/span&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;e:&amp;nbsp;&lt;/span&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;a href="mailto:jrh@mvdirona.com"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;jrh@mvdirona.com&lt;/span&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=df624c0d-2af5-4fa5-ac92-5c0489b8f968" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,df624c0d-2af5-4fa5-ac92-5c0489b8f968.aspx</comments>
      <category>Services</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=2fab45ea-cecf-4247-b215-972618f7e9b0</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,2fab45ea-cecf-4247-b215-972618f7e9b0.aspx</wfw:comment>
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      <slash:comments>4</slash:comments>
      <title>Free Lessons in Industrial Design &amp; Customer Experience</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,2fab45ea-cecf-4247-b215-972618f7e9b0.aspx</guid>
      <link>http://perspectives.mvdirona.com/2011/11/18/FreeLessonsInIndustrialDesignCustomerExperience.aspx</link>
      <pubDate>Fri, 18 Nov 2011 15:44:52 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;I seldom write consumer product reviews and
this blog is about the furthest thing from a consumer focused site but, every so often,
I come across a notable tidbit that is worthy of mention. A few weeks ago, it was &lt;/font&gt;&lt;a href="http://sprint.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Sprint&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; unilaterally
changing the terms of their wireless contracts (&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2011/10/29/SprintIsGivingFreeCustomerServiceLessons.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Sprint
is Giving Free Customer Service Lessons&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;).
It just seemed a sufficiently confused decision that it was worthy of mention.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Here’s one that just nails it on the other
side of the equation by obsessing over the customer experience: &lt;/font&gt;&lt;a href="http://www.roku.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Roku&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;.
I’ve long known about Roku but I’m not a huge TV watcher so I’ve only been peripherally
interested in the product. But we are both &lt;/font&gt;&lt;a href="http://netflix.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Netflix&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; and &lt;/font&gt;&lt;a href="http://www.amazon.com/b/ref=sa_menu_aiv_piv_t10?ie=UTF8&amp;amp;node=2676882011"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Amazon
Prime Instant Video&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; customers and
Roku supports both. And the entry level &lt;/font&gt;&lt;a href="http://www.roku.com/roku-products"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Roku
streaming appliance&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; is
only $49 so we figured let’s give it a try. It actually ended up a bit more than $49
in that we first managed to upsell ourselves to a $59 Roku 2 to get HD, and then to
a $79 device to get 1080P and then to a $99 device to het 1080P HD with a hardwired
Ethernet connection. So we ended up with a $100 device. I think $50 is close to where
this class of devices needs to end up but $100 is reasonable as well.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/roku2_xd_paired.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The device is amazing and shows what can be
done with a focus on clean &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Industrial_design"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;industrial
design&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;. It is incredibly
small at only 3” square. I plugged it in, it booted up, updated its software, found
its remote, upgraded the software on the remote and went live without any user interaction.
I setup a Roku account, linked my Amazon account for access to Prime Instant Video,
linked our Netflix account and it was ready to go. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The device is tiny, produces close
to no heat, you don’t have to read the manual, the user interface is clean and notable
for its snappiness. I expected a sluggish UI as many companies scrimp on processing
power to get costs down but it is very snappy. In fact Netflix on a Roku is faster
than the same support on an Xbox. The UI is clean, simple, snappy, and very elegant.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;I love where consumer appliances
are heading: simple, cheap, dedicated, purpose-build devices with clean user interfaces,
and the hybrid delivery model where the user interface is delivered by the appliance
but most of the functionality is hosted in the cloud.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;The
combination of cheap microelectronics, open source operating systems, and cloud hosting
allows incredibly high function devices to be delivered at low cost.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The &lt;/font&gt;&lt;a href="http://www.amazon.com/Kindle-Fire-Amazon-Tablet/dp/B0051VVOB2"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Kindle
Fire&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; takes the hybrid cloud connected
model a long way where the Fire’s &lt;/font&gt;&lt;a href="http://amazonsilk.wordpress.com/2011/09/28/introducing-amazon-silk/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Silk
browser&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; UI runs directly on the
device close to the user where it can be highly interactive and responsive. But the
power and network-bandwidth hungry browser backend is hosted on &lt;/font&gt;&lt;a href="http://aws.amazon.com/ec2/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Amazon
EC2&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; where connectivity
is awesome and compute power is not battery constrained. I love the hybrid model and
we are going to see more and more devices delivering a hybrid user experience where
the compute intensive components are cloud hosted and user interface is in the device.
My belief is that this is the future of consumer electronics and, as prices drop to
the $30 to $50 range, everyone will have 10s of these special-purpose, cloud-connected
devices.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;For the first time in my life,
I’m super interested in consumer devices and the possibilities of what can be done
in the hybrid cloud-connected appliance model.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 2"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
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&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;e:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="mailto:jrh@mvdirona.com"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;jrh@mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
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&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
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&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;b:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;http://perspectives.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt; 
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=2fab45ea-cecf-4247-b215-972618f7e9b0" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,2fab45ea-cecf-4247-b215-972618f7e9b0.aspx</comments>
      <category>Services</category>
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    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=68b8d131-7b79-4cc1-99f3-f75b37f3fb56</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
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      <slash:comments>5</slash:comments>
      <title>42: The Answer to the Ultimate Question of Life, the Universe, and Everything</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,68b8d131-7b79-4cc1-99f3-f75b37f3fb56.aspx</guid>
      <link>http://perspectives.mvdirona.com/2011/11/15/42TheAnswerToTheUltimateQuestionOfLifeTheUniverseAndEverything.aspx</link>
      <pubDate>Tue, 15 Nov 2011 18:21:38 GMT</pubDate>
      <description>&lt;p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/42.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Yesterday the &lt;/font&gt;&lt;a href="http://www.top500.org/project/top500_description"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Top
500 Supercomputer Sites&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; was announced.
The &lt;/font&gt;&lt;a href="http://www.top500.org/list/2011/11/100"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Top500
list&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; shows the most
powerful commercially available supercomputer systems in the world. This list represents
the very outside of what supercomputer performance is possible when cost is no object.
The top placement on the list is always owned by a sovereign funded laboratory. These
are the systems that only government funded agencies can purchase. But they have great
interest for me because, as the cost of computing continues to fall, these performance
levels will become commercially available to companies wanting to run high scale models
and data intensive computing. In effect, the Top500 predicts the future so I’m always
interested in the systems on the list.&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/Top500.jpg"&gt;
&lt;br&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;What makes this list of the fastest
supercomputers in the world released yesterday particularly unusual can be found at
position #42.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;42 is an anomaly of the
first order. In fact, #42 is an anomaly across enough dimensions that its worth digging
much deeper.&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/Top500_Number42.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Virtualization
Tax is Now Affordable:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;I remember reading through the detailed specifications
when the &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Cray-1"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Cray
1 supercomputer&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; was
announced and marveling that it didn’t even use virtual memory. It was believed at
the time that only real-mode memory access could deliver the performance needed. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/220px-Cray-1-deutsches-museum.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;We have come a long way in the
nearly 40 years since the Cray 1 was announced. This #42 result was run not just using
virtual memory but with virtual memory in a guest operating system running under a
hypervisor. This is the only fully virtualized, multi-tenant super computer on the
Top500 and it shows what is possible as the virtualization tax continues to fall.
This is an awesome result and many more virtualization improvements are coming over
the next 2 to 3 years.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Commodity
Networks can Compete at the Top of the Performance Spectrum:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;This is the only Top500 entrant below number
128 on the list that is not running either &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/InfiniBand"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Infiniband&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; or
a proprietary, purpose-built network. This result at #42 is an all Ethernet network
showing that a commodity network, if done right, can produce industry leading performance
numbers. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;What’s the secret?&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;10Gbps
directly the host is the first part. The second is full &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Clos_network"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;non-blocking
networking fabric&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; where all systems
can communicate at full line rate at the same time.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Worded
differently, the network is not oversubscribed. See &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2010/10/31/DatacenterNetworksAreInMyWay.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Datacenter
Networks are in my Way&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; for
more on the problems with existing datacenter networks. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Commodity Ethernet networks continue
to borrow more and more implementation approaches and good network architecture ideas
from Infiniband, scale economics continues to drive down costs so non-blocking networks
are now practical and affordable, and scale economics are pushing rapid innovation.
Commodity equipment in a well-engineered overall service is where I see the future
of networking continuing to head.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt"&gt;Anyone
can own a Supercomputer for an hour:&lt;/span&gt;&lt;/b&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/b&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;You can’t rent supercomputing time by the
hour from &lt;/font&gt;&lt;a href="https://www.llnl.gov/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Lawrence
Livermore National Laboratory&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;. &lt;/font&gt;&lt;a href="http://www.sandia.gov/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Sandia&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; is
not doing it either. But you can have a top50 supercomputer for under $2,600/hour.
That is one of the world’s most powerful high performance computing systems&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;with
1,064 nodes and 8,512 cores for under $3k/hour. For those of you not needing quite
this much power at one time, that’s $0.05/core hour which is ½ of the previous Amazon
Web Services HPC system cost. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font face=Calibri&gt;&lt;font color=#000000&gt;Single
node speeds and feeds:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Processors:
8-core, 2 socket Intel Xeon @ 2.6 Ghz with hyperthreading&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Memory:
60.5GB&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;Storage:
3.37TB direct attached and &lt;/font&gt;&lt;/font&gt;&lt;a href="http://aws.amazon.com/ebs/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Elastic
Block Store&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; for remote
storage&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Networking:
10Gbps Ethernet with full bisection bandwidth within the placement group&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;Virtualized: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Hardware-assisted_virtualization"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Hardware
Assisted Virtualization&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;API:
cc2.8xlarge&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;font face=Calibri&gt;&lt;font color=#000000&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt"&gt;Overall
Top500 Result:&lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;1064
nodes of cc2.8xlarge&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;240.09
TFlops at an excellent 67.8% efficiency&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;$2.40/node
hour on demand&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;10Gbps
non-blocking Ethernet networking fabric&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;b style="mso-bidi-font-weight: normal"&gt;&lt;span style="FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt"&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Database
Intensive Computing:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;&lt;/b&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;This is a database machine masquerading as
a supercomputer. You don’t have to use the floating point units to get full value
from renting time on this cluster. It’s absolutely a screamer as an HPC system. But
it also has the potential to be the world’s highest performing MapReduce system (&lt;/font&gt;&lt;a href="http://aws.amazon.com/elasticmapreduce/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Elastic
Map Reduce&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;) with a
full bisection bandwidth 10Gbps network directly to each node.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Any
database or general data intensive workload with high per-node computational costs
and/or high inter-node traffic will run well on this new instance type.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;If you are network bound, compute
bound, or both, the EC2 cc2.8xlarge instance type could be the right answer. And,
the amazing thing is that the cc2 instance type is ½ the cost per core of the cc1
instance. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Supercomputing is now available to anyone
for $0.05/core hour. Go to &lt;/font&gt;&lt;a href="http://aws.amazon.com/hpc-applications/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://aws.amazon.com/hpc-applications/&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; and
give it a try. You no longer need to be a national lab or a government agency to be
able run one of the biggest supercomputers in the world. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 4"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;e:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="mailto:jrh@mvdirona.com"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;jrh@mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;b:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-bidi-font-family: Calibri; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;http://perspectives.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt; 
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=68b8d131-7b79-4cc1-99f3-f75b37f3fb56" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,68b8d131-7b79-4cc1-99f3-f75b37f3fb56.aspx</comments>
      <category>Services</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=aef2f8f5-0ebb-4ef3-8bb8-4727d4bede78</trackback:ping>
      <pingback:server>http://perspectives.mvdirona.com/pingback.aspx</pingback:server>
      <pingback:target>http://perspectives.mvdirona.com/PermaLink,guid,aef2f8f5-0ebb-4ef3-8bb8-4727d4bede78.aspx</pingback:target>
      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,aef2f8f5-0ebb-4ef3-8bb8-4727d4bede78.aspx</wfw:comment>
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      <slash:comments>2</slash:comments>
      <title>AWS Startup Challenge 2011</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,aef2f8f5-0ebb-4ef3-8bb8-4727d4bede78.aspx</guid>
      <link>http://perspectives.mvdirona.com/2011/11/14/AWSStartupChallenge2011.aspx</link>
      <pubDate>Mon, 14 Nov 2011 15:24:52 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Last week I got to participate in one of my
favorite days each year, serving on the judging panel for the &lt;/font&gt;&lt;a href="http://aws.amazon.com/startupchallenge/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;AWS
Startup Challenge&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;.
The event is a fairly intense day where our first meeting starts at 6:45am and the
event closes at 9pm that evening. But it is an easy day to love in that the entire
day is spent with innovative startups who have built their companies on cloud computing. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;I’m a huge believer in the way
cloud computing is changing the computing landscape and that’s all I’ve worked on
for many years now. But I have still not tired of hearing “Without AWS, we wouldn’t
have even been able to think about launching this business.” 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Cloud computing is allowing significant
businesses to be conceived and delivered at scale with only tiny amounts of seed funding
or completely bootstrapped. Many of the finalist we looked at last week’s event had
taken less than $200k of seed funding and yet had already had thousands of users.
That simply wouldn’t have been possible 10 years ago and I just love to see it.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;The finalist for this year’s AWS
Startup Challenge were:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 8.25pt 0in 8.25pt 0.5in; mso-line-height-alt: 13.5pt"&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;&lt;a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=http%3A%2F%2Fwww.booshaka.com%2F&amp;amp;esheet=50066747&amp;amp;lan=en-US&amp;amp;anchor=Booshaka&amp;amp;index=2&amp;amp;md5=1f029575b66a033e89b591a4fb1f6899"&gt;&lt;b&gt;&lt;span style="COLOR: #004b91; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin"&gt;Booshaka&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;-&lt;span class=apple-converted-space&gt;&amp;nbsp;&lt;/span&gt;
&lt;LOCATION value="LC/us;LB/nam" idsrc="xmltag.org"&gt;
United States&lt;span class=apple-converted-space&gt;
&lt;/LOCATION&gt;
&amp;nbsp;&lt;/span&gt;(&lt;LOCATION value="LU/us.ca.sunyvl" idsrc="xmltag.org"&gt;
Sunnyvale, California
&lt;/LOCATION&gt;
)&lt;o:p&gt;&lt;/o:p&gt;
&gt;
&lt;/p&gt;
&lt;p style="LINE-HEIGHT: 13.5pt; WIDOWS: 2; MARGIN: 8.25pt 0in 8.25pt 0.5in; ORPHANS: 2; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 11pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;Booshaka
simplifies advocacy marketing for brands and businesses by making sense of large amounts
of social data and providing an easy to use software-as-a-service solution. In an
era where people are bombarded by media, advertisers face significant challenges in
reaching and engaging their customers. Booshaka combines the social graph and big
data technology to help advertisers turn customers into their best marketers.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="WIDOWS: 2; MARGIN: 8.25pt 0in 8.25pt 0.5in; ORPHANS: 2; WORD-SPACING: 0px; mso-line-height-alt: 13.5pt; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;&lt;a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=http%3A%2F%2Fdeputy.com%2F&amp;amp;esheet=50066747&amp;amp;lan=en-US&amp;amp;anchor=Deputy.com&amp;amp;index=3&amp;amp;md5=827b196c13e4cff245a208b990b103b2"&gt;&lt;b&gt;&lt;span style="COLOR: #004b91; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin"&gt;Deputy.com&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;span class=apple-converted-space&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/span&gt;-&lt;span class=apple-converted-space&gt;&amp;nbsp;&lt;/span&gt;
&lt;LOCATION value="LC/au;LB/anz" idsrc="xmltag.org"&gt;
Australia&lt;span class=apple-converted-space&gt;
&lt;/LOCATION&gt;
&amp;nbsp;&lt;/span&gt;(&lt;LOCATION value="LU/au..sydney" idsrc="xmltag.org"&gt;
Sydney
&lt;/LOCATION&gt;
)&lt;o:p&gt;&lt;/o:p&gt;
&gt;
&lt;/p&gt;
&lt;p style="LINE-HEIGHT: 13.5pt; WIDOWS: 2; MARGIN: 8.25pt 0in 8.25pt 0.5in; ORPHANS: 2; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 11pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;Deputy.com
is an online business management solution specifically addressing the HR department.
The powerful online and mobile platform engages all staff across an enterprise, builds
positive culture and drives business growth.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="WIDOWS: 2; MARGIN: 8.25pt 0in 8.25pt 0.5in; ORPHANS: 2; WORD-SPACING: 0px; mso-line-height-alt: 13.5pt; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;&lt;a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=http%3A%2F%2Fwww.fantasyshopper.com%2Flogin%2F&amp;amp;esheet=50066747&amp;amp;lan=en-US&amp;amp;anchor=Fantasy+Shopper&amp;amp;index=4&amp;amp;md5=76dec58b593c8add38c0bca1a665f739"&gt;&lt;b&gt;&lt;span style="COLOR: #004b91; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin"&gt;Fantasy
Shopper&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;span class=apple-converted-space&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/span&gt;-&lt;span class=apple-converted-space&gt;&amp;nbsp;&lt;/span&gt;
&lt;LOCATION value="LC/gb;LB/neur;LC/uk" idsrc="xmltag.org"&gt;
UK&lt;span class=apple-converted-space&gt;
&lt;/LOCATION&gt;
&amp;nbsp;&lt;/span&gt;(&lt;LOCATION value="LU/gb.eng.exeter" idsrc="xmltag.org"&gt;
Exeter
&lt;/LOCATION&gt;
)&lt;o:p&gt;&lt;/o:p&gt;
&gt;
&lt;/p&gt;
&lt;p style="LINE-HEIGHT: 13.5pt; WIDOWS: 2; MARGIN: 8.25pt 0in 8.25pt 0.5in; ORPHANS: 2; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 11pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;Fantasy
Shopper is a social shopping game. The shopping platform centralizes, socializes and
“gamifies” online shopping to provide a real-world experience.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="WIDOWS: 2; MARGIN: 8.25pt 0in 8.25pt 0.5in; ORPHANS: 2; WORD-SPACING: 0px; mso-line-height-alt: 13.5pt; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;&lt;a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=http%3A%2F%2Fwww.flixlab.com%2F&amp;amp;esheet=50066747&amp;amp;lan=en-US&amp;amp;anchor=Flixlab&amp;amp;index=5&amp;amp;md5=8f701e4089fcd53c00e7a4a9f2d94c62"&gt;&lt;b&gt;&lt;span style="COLOR: #004b91; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin"&gt;Flixlab&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;span class=apple-converted-space&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/span&gt;-&lt;span class=apple-converted-space&gt;&amp;nbsp;&lt;/span&gt;
&lt;LOCATION value="LC/us;LB/nam" idsrc="xmltag.org"&gt;
United States&lt;span class=apple-converted-space&gt;
&lt;/LOCATION&gt;
&amp;nbsp;&lt;/span&gt;(&lt;LOCATION value="LU/us.ca.paloal" idsrc="xmltag.org"&gt;
Palo Alto, California
&lt;/LOCATION&gt;
)&lt;o:p&gt;&lt;/o:p&gt;
&gt;
&lt;/p&gt;
&lt;p style="LINE-HEIGHT: 13.5pt; WIDOWS: 2; MARGIN: 8.25pt 0in 8.25pt 0.5in; ORPHANS: 2; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 11pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;With
Flixlab, people can instantly and automatically transform raw videos and photos from
their smartphone or their friends’ smartphones, into fun, compelling stories with
just a few taps and immediately share them online. After creation, viewers can then
interact with these movies by remixing them and creating personally relevant movies
from the shared pictures and videos.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="WIDOWS: 2; MARGIN: 8.25pt 0in 8.25pt 0.5in; ORPHANS: 2; WORD-SPACING: 0px; mso-line-height-alt: 13.5pt; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;&lt;a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=http%3A%2F%2Fwww.getaround.com%2F&amp;amp;esheet=50066747&amp;amp;lan=en-US&amp;amp;anchor=Getaround&amp;amp;index=6&amp;amp;md5=bb88a629fffc0fc94f972ecc986d50b3"&gt;&lt;b&gt;&lt;span style="COLOR: #004b91; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin"&gt;Getaround&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;span class=apple-converted-space&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/span&gt;-&lt;span class=apple-converted-space&gt;&amp;nbsp;&lt;/span&gt;
&lt;LOCATION value="LC/us;LB/nam" idsrc="xmltag.org"&gt;
United States&lt;span class=apple-converted-space&gt;
&lt;/LOCATION&gt;
&amp;nbsp;&lt;/span&gt;(&lt;LOCATION value="LU/us.ca.sanfrn" idsrc="xmltag.org"&gt;
San Francisco, California
&lt;/LOCATION&gt;
)&lt;o:p&gt;&lt;/o:p&gt;
&gt;
&lt;/p&gt;
&lt;p style="LINE-HEIGHT: 13.5pt; WIDOWS: 2; MARGIN: 8.25pt 0in 8.25pt 0.5in; ORPHANS: 2; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 11pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;Getaround
is a peer-to-peer car sharing marketplace that enables car owners to rent their cars
to qualified drivers by the hour, day, or week. Getaround facilitates payment, provide
24/7 roadside assistance, and provide complete insurance backed by&lt;span class=apple-converted-space&gt;&amp;nbsp;&lt;/span&gt;
&lt;ORG&gt;
Berkshire Hathaway&lt;span class=apple-converted-space&gt;
&lt;/ORG&gt;
&amp;nbsp;&lt;/span&gt;with each rental.&lt;o:p&gt;&lt;/o:p&gt;
&gt;
&lt;/p&gt;
&lt;p style="WIDOWS: 2; MARGIN: 8.25pt 0in 8.25pt 0.5in; ORPHANS: 2; WORD-SPACING: 0px; mso-line-height-alt: 13.5pt; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;&lt;a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=http%3A%2F%2Fwww.interventioninsights.com%2F&amp;amp;esheet=50066747&amp;amp;lan=en-US&amp;amp;anchor=Intervention+Insights&amp;amp;index=7&amp;amp;md5=a9dff8698eb00e78284ade3653f75bed"&gt;&lt;b&gt;&lt;span style="COLOR: #004b91; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin"&gt;Intervention
Insights&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;span class=apple-converted-space&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/span&gt;-&lt;span class=apple-converted-space&gt;&amp;nbsp;&lt;/span&gt;
&lt;LOCATION value="LC/us;LB/nam" idsrc="xmltag.org"&gt;
United States&lt;span class=apple-converted-space&gt;
&lt;/LOCATION&gt;
&amp;nbsp;&lt;/span&gt;(&lt;LOCATION value="LU/us.mi.grdrap" idsrc="xmltag.org"&gt;
Grand Rapids, Michigan
&lt;/LOCATION&gt;
)&lt;o:p&gt;&lt;/o:p&gt;
&gt;
&lt;/p&gt;
&lt;p style="LINE-HEIGHT: 13.5pt; WIDOWS: 2; MARGIN: 8.25pt 0in 8.25pt 0.5in; ORPHANS: 2; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 11pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;Intervention
Insights provides a medical information service that combines cutting edge bioinformatics
tools with disease information to deliver molecular insights to oncologists describing
an individual’s unique tumor at a genomic level. The company then provides a report
with an evidenced-based list of therapies that target the unique molecular basis of
the cancer.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="WIDOWS: 2; MARGIN: 8.25pt 0in 8.25pt 0.5in; ORPHANS: 2; WORD-SPACING: 0px; mso-line-height-alt: 13.5pt; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 14pt; mso-bidi-font-size: 11.0pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;&lt;a href="http://cts.businesswire.com/ct/CT?id=smartlink&amp;amp;url=http%3A%2F%2Fwww.localytics.com%2F&amp;amp;esheet=50066747&amp;amp;lan=en-US&amp;amp;anchor=Localytics&amp;amp;index=8&amp;amp;md5=1bc82a70f0ec197ddd94df13c37de322"&gt;&lt;b&gt;&lt;span style="COLOR: #004b91; mso-fareast-font-family: Calibri; mso-fareast-theme-font: minor-latin"&gt;Localytics&lt;/span&gt;&lt;/b&gt;&lt;/a&gt;&lt;span class=apple-converted-space&gt;&lt;b&gt;&amp;nbsp;&lt;/b&gt;&lt;/span&gt;-&lt;span class=apple-converted-space&gt;&amp;nbsp;&lt;/span&gt;
&lt;LOCATION value="LC/us;LB/nam" idsrc="xmltag.org"&gt;
United States&lt;span class=apple-converted-space&gt;
&lt;/LOCATION&gt;
&amp;nbsp;&lt;/span&gt;(&lt;LOCATION value="LU/us.ma.cambri" idsrc="xmltag.org"&gt;
Cambridge, Massachusetts
&lt;/LOCATION&gt;
)&gt;&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 11pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="LINE-HEIGHT: 13.5pt; WIDOWS: 2; MARGIN: 8.25pt 0in 8.25pt 0.5in; ORPHANS: 2; WORD-SPACING: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px"&gt;
&lt;span style="FONT-FAMILY: 'Calibri','sans-serif'; COLOR: black; FONT-SIZE: 11pt; mso-bidi-theme-font: minor-latin; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin"&gt;Localytics
is a real-time mobile application analytics service that provides app developers with
tools to measure usage, engagement and custom events in their applications. All data
is stored at a per-event level instead of as aggregated counts. This allows app publishers,
for example, to create more accurately targeted advertising and promotional campaigns
from detailed segmentation of their dedicated customers.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Judging this year’s competition
was even more difficult than last year because of the high quality of the field. Rather
than a clear winner just jumping out, nearly all the finalist were viable winners
and each clearly led in some dimensions. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;As I write this and reflect on
the field of finalist, some notable aspects of the list: 1) it is truly international
in that there are several very strong entrants from outside the US and more than ½
of the finalists come from outside of Silicon Valley – the combination of two trends
is powerful: first the economics of cloud computing supports successful startups without
venture funding and, second, the spread of venture and angel funding throughout the
world. Both trends make for a very strong field. Continuing on the notable attributes
list, 2) very early stage startups are getting traction incredibly quickly – cloud
computing allows companies to go to beta without having to grow a huge company. And,
3) Diversity. There were consumer offerings, developer offerings, and services aimed
at highly skilled professionals.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/FantasyShopper.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The winner of the AWS Startup Challenge this
year was &lt;/font&gt;&lt;a href="http://www.fantasyshopper.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Fantasy
Shopper&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; from &lt;/font&gt;&lt;a href="http://maps.google.com/maps?q=Exeter,+United+Kingdom&amp;amp;hl=en&amp;amp;ll=50.708634,-3.515625&amp;amp;spn=2.000185,5.234985&amp;amp;sll=37.0625,-95.677068&amp;amp;sspn=39.916234,83.759766&amp;amp;vpsrc=6&amp;amp;hnear=Exeter,+United+Kingdom&amp;amp;t=h&amp;amp;z=8"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Exeter,
United Kingdom&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;. Fantasy Shopper
is a small, mostly bootstrapped startup led by &lt;/font&gt;&lt;a href="http://support.fantasyshopper.com/fantasyshopper/topics/official_faq_whos_the_team_behind_fantasy_shopper"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;CEO
Chris Prescott and CTO Dan Noz with two other engineers&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;.
Fantasy Shopper is a social shopping game. They just went into beta on October 18&lt;sup&gt;th&lt;/sup&gt; and
already have thousands of incredibly engaged users. My favorite example of which is
this video blog posted to YouTube November 6&lt;sup&gt;th&lt;/sup&gt;: &lt;/font&gt;&lt;a href="http://www.youtube.com/watch?v=h_sKDgdEexk"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://www.youtube.com/watch?v=h_sKDgdEexk&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.
Watch the first 60 to 90 seconds and you’ll see what I mean.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Congratulations to Chris, Dan,
Brendan, and Findlay at Fantasy Shopper and keep up the great work. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 4"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
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&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
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&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
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&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
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&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=aef2f8f5-0ebb-4ef3-8bb8-4727d4bede78" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,aef2f8f5-0ebb-4ef3-8bb8-4727d4bede78.aspx</comments>
      <category>Ramblings</category>
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      <dc:creator>James Hamilton</dc:creator>
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      <slash:comments>3</slash:comments>
      <title>Serious Hard Drive Shortage Expected for at Least 2 Quarters</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,5dd3c6a1-8684-4b07-8765-eb07e5314cb9.aspx</guid>
      <link>http://perspectives.mvdirona.com/2011/11/03/SeriousHardDriveShortageExpectedForAtLeast2Quarters.aspx</link>
      <pubDate>Thu, 03 Nov 2011 15:41:22 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;As rescue and relief operations continue in
response to the serious flooding in &lt;/font&gt;&lt;a href="http://maps.google.com/maps?q=Thailand&amp;amp;hl=en&amp;amp;sll=15.876809,100.986328&amp;amp;sspn=47.305752,83.759766&amp;amp;vpsrc=0&amp;amp;hnear=Thailand&amp;amp;t=m&amp;amp;z=6"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Thailand&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; the
focus has correctly been on human health and safety. Early reports estimated 317 fatalities,
700,000 homes and 14,000 factories impacted with over 660,000 not able to work. Good
coverage mostly from the &lt;/font&gt;&lt;a href="http://www.bangkokpost.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Bangkok
Post&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; is available at &lt;/font&gt;&lt;a href="http://newley.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Newley.com&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; authored
by a reporter in the regoin. For example: &lt;/font&gt;&lt;a href="http://newley.com/2011/11/02/thailand-flooding-update-november-2-2011-front-page-of-todays-bangkok-post/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://newley.com/2011/11/02/thailand-flooding-update-november-2-2011-front-page-of-todays-bangkok-post/&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The floods are far from over and, as we look
beyond the immediate problem in country, the impact on the technology world is expected
to continue for just over a year even if the floods do recede in 3 to 4 weeks as expected.
Disk drives are particularly hard hit with &lt;/font&gt;&lt;a href="http://www.digitimes.com/index.asp"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Digitimes
Research&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; reporting
that the flood will create a 12% HDD supply gap in the 4&lt;sup&gt;th&lt;/sup&gt; quarter of 2011
and the gap may increase into 2012.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Digitimes
estimates the 4Q11 hard disk drive shortage to reach 19 million units.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/DigitimesHDD_SupplyGap.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Western Digital was hit the hardest by the
floods with Tim Leyden, WD COO describing the situation in the last &lt;/font&gt;&lt;a href="http://www.wdc.com/en/company/investor/Q112remarks.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;investor
quarterly report&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; as:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt 0.5in" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font face=Calibri&gt;&lt;span class=apple-style-span&gt;&lt;span style="BACKGROUND: white; COLOR: #4d4c4c; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-bidi-font-size: 10.0pt"&gt;The
flooded buildings in Thailand include our HDD assembly, test and slider facilities
where a substantial majority of our slider fabrication capacity resides. In parallel
with the internal slider shortages resulting from the above disruption, we are also
experiencing other shortages on component parts from vendors located in several Thai
industrial parks that have already been inundated by the floods, or have been affected
by protective plant shutdowns.&amp;nbsp; We are evaluating the situation on a continuous
basis, but &amp;nbsp;in order to get these facilities back up and running, we need the
water level to stabilize, after which point it will take some period of time for the
floods to recede. We are assessing our options so that we can safely begin working
to accelerate the water removal and either extract and transfer the equipment to clean-rooms
in other locations or prepare it for operation on-site. As a result of these activities,
at this point in time, we estimate that our regular capacity and possibly our suppliers
capacity will be significantly constrained for several quarters.&lt;/span&gt;&lt;/span&gt;&gt;&lt;span style="FONT-SIZE: 12pt; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-bidi-font-size: 11.0pt"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Toshiba reports &lt;/font&gt;&lt;a href="http://www.semicon.toshiba.co.jp/eng/event/news/1200765_7141.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Impact
of the Floods in Thailand&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; they
were seriously impacted as well:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="LINE-HEIGHT: 15.75pt; MARGIN: 0in 0in 0pt 0.25in" class=MsoNormal&gt;
&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-latin"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Location:
Navanakorn Industrial Estate Zone, Pathumtani, Thailand&lt;br&gt;
Main Product: Hard Disk Drive&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="LINE-HEIGHT: 13.5pt; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list 1.25in" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-size: 11.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-latin"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Damage
status: The water is 2 meters high on the site and the surrounding area and more than
1 meter deep in the buildings. Facilities are damaged but no employees have been injured
in the factory.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="LINE-HEIGHT: 13.5pt; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list 1.0in" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-size: 11.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-latin"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Alternative
sites: We have started alternative production at other factories, but the production
volume will be limited by available capacity.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="LINE-HEIGHT: 13.5pt; TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1; tab-stops: list 1.0in" class=MsoNormal&gt;
&lt;span style="FONT-FAMILY: Symbol; COLOR: black; FONT-SIZE: 10pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-size: 11.0pt"&gt;&lt;span style="mso-list: Ignore"&gt;·&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="COLOR: black; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-bidi-theme-font: minor-latin"&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Operation:
All the employees have been evacuated from the industrial zone, at the order of the
Thai government. With the water at its current level, we anticipate a long-term shutdown.
The date of resumption of operation is unpredictable.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Because the hard disk supply chain is heavily
represented in this region, many hard disk manufacturers with unaffected plants will
still lose capacity. &lt;/font&gt;&lt;a href="http://www.nobleresearch.com/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Noble
Financial Equity Research&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; made
the following 4&lt;sup&gt;th&lt;/sup&gt; quarter shipped volume estimates:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/NobleFinancialHDD_ShipmentEstimates.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;Continuing with data from Noble
Financial Equity Research:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Due
to the effects of flooding, we do not expect the industry to return to normalcy for
3 to 4 quarters&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;We
see only 120M drives shipped this quarter versus the TAM (total addressable market)
of 175M to 180M units&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Due
to lack of channel and finished goods inventory, the supply shortfall in the March
quarter is also expected to be sever despite higher expected drive shipments and component
availability&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;By
shifting production out of Asian plants, critical component supplier Nidec believes
it can ramp to an output of 170 drive motors by the March quarter&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;We
see significantly higher drive and component prices persisting into the summer months
of 2012&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Seagate
will be the principal beneficiary of the supply shortage and higher pricing&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;We
believe Hutchinson (drive suspension manufacturer) will be able to rapidly ramp its
US assembly operations and higher suspension prices will offset the reduced business
from Western Digital&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;e:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="mailto:jrh@mvdirona.com"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;jrh@mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;b:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;http://perspectives.mvdirona.com&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=5dd3c6a1-8684-4b07-8765-eb07e5314cb9" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,5dd3c6a1-8684-4b07-8765-eb07e5314cb9.aspx</comments>
      <category>Hardware</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=2cecffd0-d571-458e-a922-358c6aa8b269</trackback:ping>
      <pingback:server>http://perspectives.mvdirona.com/pingback.aspx</pingback:server>
      <pingback:target>http://perspectives.mvdirona.com/PermaLink,guid,2cecffd0-d571-458e-a922-358c6aa8b269.aspx</pingback:target>
      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,2cecffd0-d571-458e-a922-358c6aa8b269.aspx</wfw:comment>
      <wfw:commentRss>http://perspectives.mvdirona.com/SyndicationService.asmx/GetEntryCommentsRss?guid=2cecffd0-d571-458e-a922-358c6aa8b269</wfw:commentRss>
      <title>Presenting Tomorrow at University of Washington</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,2cecffd0-d571-458e-a922-358c6aa8b269.aspx</guid>
      <link>http://perspectives.mvdirona.com/2011/11/01/PresentingTomorrowAtUniversityOfWashington.aspx</link>
      <pubDate>Tue, 01 Nov 2011 02:07:27 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;I’m not sure why it all happens at once but
it often does.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Last Monday I kicked off &lt;/font&gt;&lt;a href="http://www.hpts.ws/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;HPTS
2011&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; in Asilomar California and
then flew to New York City to present at the &lt;/font&gt;&lt;a href="http://opencompute.org/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Open
Compute Summit&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;I love HPTS. It’s a once every 2 year invitational
workshop that I’ve been attending since 1989. The workshop attracts a great set of
presenters and attendees: &lt;/font&gt;&lt;a href="http://www.hpts.ws/agenda.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;HPTS
2011 agenda&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;. I blogged
a couple of the sessions if you are interested:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/10/25/MicrosoftCOSMOSAtHPTS.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Microsoft
COSMOS at HPTS&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font color=#000000&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;a href="http://perspectives.mvdirona.com/2011/10/25/StorageInfrastructureBehindFacebookMessages.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Storage
Infrastructure Behind Facebook Message&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;The Open Compute Summit was kicked off by &lt;/font&gt;&lt;a href="http://www.facebook.com/frankovsky"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Frank
Frankovsky&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; of Facebook followed
by the legendary &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/Andy_Bechtolsheim"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Andy
Bechtolsheim&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; of Arista
Networks.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;I did a talk after Andy which
was a subset of the talk I had done earlier in the week at HPTS. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;HPTS
Slides: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://mvdirona.com/jrh/TalksAndPapers/JamesHamilton_HPTS2011.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Internet-Scale
Data Center Economics: Costs and Opportunities&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3 face=Calibri&gt;OCP
Summit: &lt;/font&gt;&lt;/font&gt;&lt;a href="http://mvdirona.com/jrh/TalksAndPapers/JamesHamiltonOCP%20SummitFinal.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Internet
Scale Infrastructure Innovation&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
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&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
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&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Tomorrow I’ll be at University of Washington
presenting &lt;/font&gt;&lt;a href="https://www.cs.washington.edu/htbin-post/mvis/mvis?ID=1090"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Internet
Scale Storage&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; at the University
of Washington Computer Science and Engineering Distinguished Lecturer Series (&lt;/font&gt;&lt;a href="http://www.cs.washington.edu/news/newdlshome.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;agenda&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;).
Its open to the public so, if you are in the Seattle area and interested, feel free
to drop by EEB-105 at 3:30pm (&lt;/font&gt;&lt;a href="http://www.cs.washington.edu/news/maps.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;map
and directions&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;).&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
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&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
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&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 4"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
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&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;e:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="mailto:jrh@mvdirona.com"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;jrh@mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
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&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
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&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;b:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;http://perspectives.mvdirona.com&lt;/font&gt;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
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&lt;p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=2cecffd0-d571-458e-a922-358c6aa8b269" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,2cecffd0-d571-458e-a922-358c6aa8b269.aspx</comments>
      <category>Ramblings</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=d890711a-3ed9-4cda-813e-70ee3ad3f6ab</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,d890711a-3ed9-4cda-813e-70ee3ad3f6ab.aspx</wfw:comment>
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      <slash:comments>9</slash:comments>
      <title>Sprint is Giving Free Customer Service Lessons</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,d890711a-3ed9-4cda-813e-70ee3ad3f6ab.aspx</guid>
      <link>http://perspectives.mvdirona.com/2011/10/29/SprintIsGivingFreeCustomerServiceLessons.aspx</link>
      <pubDate>Sat, 29 Oct 2011 14:40:18 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Sometimes the most educational
lessons are on what not to do rather than what to do. Failure and disaster can be
extraordinarily educational as long as the reason behind the failure is well understood.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;I
study large system outages, infrastructure failures, love reading post mortems (when
they actually have content), and always watch carefully how companies communicate
with their customers during and right after large scale customer impacting events.
I don’t do it because I enjoy failure – these things all scare me. But, in each there
are lessons to be learned. &lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&amp;nbsp;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&amp;nbsp;&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/SprintUnlimitedAdvertising.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Sprint advertising from: &lt;/font&gt;&lt;a href="http://unlimited.sprint.com/?pid=10"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://unlimited.sprint.com/?pid=10&lt;/font&gt;&lt;/a&gt;&amp;nbsp;(2011/10/29).
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;I typically point out the best
example rather than the worst but every once in a while you see a blunder so big it
just can’t be ignored.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;Sprint is
the 3&lt;sup&gt;rd&lt;/sup&gt; place wireless company in an industry where backbreaking infrastructure
costs strongly point towards there only being a small number of surviving companies
unless services are well differentiated.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;All
the big wireless players work hard on differentiation but it’s a challenge and, over
time, the biggest revenue, supports the biggest infrastructure investment, and its
gets harder and harder to be successful as a #3 player. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Sprint markets that they are better than the
#1 and #2 carrier because they really have unlimited data rather than merely using
the word “unlimited” in the marketing literature. They say “at Sprint you get unlimited
data, no overage charges, and no slowing you down” (&lt;/font&gt;&lt;a href="http://unlimited.sprint.com/?pid=10"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://unlimited.sprint.com/?pid=10&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;).&lt;b style="mso-bidi-font-weight: normal"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/b&gt;&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;We &lt;/font&gt;&lt;a href="http://blog.mvdirona.com/CommentView,guid,826f3142-18da-438c-9b5f-e458b5ddd44b.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;live
on a boat&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt; and so 4G
cellular is about as close as we can get to broadband. I like to do all I can to encourage
broad competition because it is good for the industry and good for customers.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;That
is one of the reasons we are Sprint customers today.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;We
use Sprint because they offer unlimited 4G and I really would like there to be more
than 2 surviving North American wireless providers.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Unfortunately, Sprint seems less
committed to my goal of keeping the #3 wireless player healthy and solvent.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Looking
at the Sprint primary differentiating feature, unlimited data, they plan to shut it
off this month. That’s a tough decision but presumably it was made with care and there
exists a plan to grow the company with some other feature or features making them
a better choice than Verizon or AT&amp;amp;T.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Just
being a 3&lt;sup&gt;rd&lt;/sup&gt; choice with a less well developed network and with less capital
to invest into that network doesn’t feel like a good long term strategy for Sprint.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;What makes Sprint’s decision notable
is the way the plan was rolled out. Sprint has many customers under 2 year, unlimited
data contracts. Rather than risk the negative repercussions and customer churn from
communicating the change, they went the stealth route.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;The
only notification was buried in the fine print of the October bill:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 12pt 0.5in" class=MsoNormal&gt;
&lt;b&gt;&lt;i&gt;&lt;span style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #333333; FONT-SIZE: 8.5pt"&gt;Mobile
Broadband Data Allowance Change&lt;/span&gt;&lt;/i&gt;&lt;/b&gt;&lt;i&gt;&lt;span style="FONT-FAMILY: 'Arial','sans-serif'; COLOR: #333333; FONT-SIZE: 8.5pt"&gt;
&lt;br&gt;
Eff. on your next bill, Mobile Broadband Data Plan 4G usage will be combined with
your current 3G monthly data allowance and no longer be unlimited. On-network data
overage rate for 3G/4G is $.05/MB. Monitor combined data usage at &lt;a href="http://sprint.r.delivery.net/r?2.1.3KD.2Ym.11tnhS.C4yrkM..N.CwD8.1NPG.bW89MQ%5f%5fDHeEFRH0"&gt;&lt;span style="COLOR: #148ab2; TEXT-DECORATION: none; text-underline: none"&gt;sprint.com&lt;/span&gt;&lt;/a&gt;.
Please visit &lt;a href="http://sprint.r.delivery.net/r?2.1.3KD.2Ym.11tnhS.C4yrkM..N.CwDA.1NPG.bW89MQ%5f%5fDIbeFRQ0"&gt;&lt;span style="COLOR: #148ab2; TEXT-DECORATION: none; text-underline: none"&gt;sprint.com/servicechange&lt;/span&gt;&lt;/a&gt; for
details.&lt;/span&gt;&lt;/i&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;In November, many of us are going
to get charged an overage fee of $0.05/MB on what has been advertised heavily as the
only “real” unlimited plan.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;For many
customers, the only reason they have a Sprint contract is that the data plan was uncapped.
Both my phone and Jennifer’s are with AT&amp;amp;T. The only reason we are using Sprint
for connectivity from the boat WiFi system is Sprint offered unbounded data. Attempting
a stealth change of the primary advertised characteristic of a service shows very
little respect for customers even when compared with other telcos, an industry not
generally known for customer empathy. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;I agree that almost nobody is
going to read the bill and I suppose some won’t notice when subsequent bills are higher.
But many eventually will. And, even for those that don’t notice and are silently are
getting charged more, when they do notice, they are going to be unhappy. No matter
how you cut it, the experience is going to be hard on customer trust. And, at the
same time they showing little respect for customers, they are releasing them all from
contract at the same time. Any Sprint customer is now welcome to leave without termination
charge.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Some analysts have speculated
that Sprint doesn’t have the bandwidth to support their launch of iPhone.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;This
billing structure change strongly suggests that Sprint really does have a bandwidth
problem. I’ve still not yet figured out why an iPhone is more desirable at Sprint
than it is at Verizon or AT&amp;amp;T. And I still can’t figure out why the #3 provider
with the same data caps is more desirable than the big 2 but it’s not important that
I understand. That’s a Sprint leadership decision. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;Let’s assume that the Sprint network
is in capacity trouble and they have no choice but to cap the data plans even though
they are changing the very terms they advertised as their primary advantage. Even
if that is necessary, I’m 100% convince the right way to do it is to support the existing
contact terms for the duration of those contracts. If the company really is teetering
on failure and is unable to honor the commitments they agreed to, then they need to
be upfront with customers. You can’t slip in new contract terms quietly into the statement
and hope nobody notices. Showing that little respect for customers is usually rewarded
by high churn rates and a continuing to shrink market share.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;Poor
approach.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;I called Sprint and pointed out
they were kind of missing the original contact terms. They said “there was nothing
they could do” however, they would be willing to offer a $100 credit if we would agree
to another 2 year contract term. Paying only $100 to get a customer signed up for
another 2 years would be an incredible bargain for Sprint. Most North American carriers
spend at least that on device subsidies when getting customers committed to an additional
2 year term. This would be cheap for Sprint and would get customers back under contract
after this term change effectively released them. The Sprint customer service representative
did correctly offer to waive early cancellation fees since they were changing the
contract terms of the original contract.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;b style="mso-bidi-font-weight: normal"&gt;Sprint
customers are now all able to walk away today from the remaining months in their wireless
contacts without any cost. They are all free to leave. From my perspective, it is
just plain nutty for Sprint to give their entire subscription base the freedom to
walk away from contracts without charge while, at the same time, treating them poorly.
It’s a recipe for industry leading churn.&lt;/b&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;span style="mso-tab-count: 3"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;--jrh&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;a name=_MailAutoSig&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&lt;font face=Calibri&gt;James
Hamilton&lt;/font&gt;&lt;/span&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;e:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="mailto:jrh@mvdirona.com"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;jrh@mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;w:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://www.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://www.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;b:&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://blog.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://blog.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;&amp;nbsp;/&amp;nbsp;&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/"&gt;&lt;font face=Calibri&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: blue; FONT-SIZE: 9pt; mso-bidi-font-family: Calibri; mso-fareast-font-family: 'Times New Roman'; mso-ascii-font-family: Calibri; mso-hansi-font-family: Calibri; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;http://perspectives.mvdirona.com&lt;/span&gt;&lt;/span&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt;&lt;/font&gt;&lt;/a&gt;&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;span style="COLOR: black; mso-fareast-font-family: 'Times New Roman'; mso-fareast-theme-font: minor-fareast; mso-no-proof: yes"&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/span&gt;&lt;/span&gt;
&lt;/p&gt;
&lt;span style="mso-bookmark: _MailAutoSig"&gt;&lt;/span&gt; 
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;img width="0" height="0" src="http://perspectives.mvdirona.com/aggbug.ashx?id=d890711a-3ed9-4cda-813e-70ee3ad3f6ab" /&gt;
&lt;br /&gt;
&lt;hr /&gt;
From &lt;a href="http://perspectives.mvdirona.com"&gt;Perspectives&lt;/a&gt;. </description>
      <comments>http://perspectives.mvdirona.com/CommentView,guid,d890711a-3ed9-4cda-813e-70ee3ad3f6ab.aspx</comments>
      <category>Ramblings</category>
    </item>
    <item>
      <trackback:ping>http://perspectives.mvdirona.com/Trackback.aspx?guid=9957030e-40f4-45f6-9599-df123056a79a</trackback:ping>
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      <dc:creator>James Hamilton</dc:creator>
      <wfw:comment>http://perspectives.mvdirona.com/CommentView,guid,9957030e-40f4-45f6-9599-df123056a79a.aspx</wfw:comment>
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      <title>Storage Infrastructure Behind Facebook Messages</title>
      <guid isPermaLink="false">http://perspectives.mvdirona.com/PermaLink,guid,9957030e-40f4-45f6-9599-df123056a79a.aspx</guid>
      <link>http://perspectives.mvdirona.com/2011/10/25/StorageInfrastructureBehindFacebookMessages.aspx</link>
      <pubDate>Tue, 25 Oct 2011 21:03:10 GMT</pubDate>
      <description>&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;One of the talks that I particularly enjoyed
yesterday at &lt;/font&gt;&lt;a href="http://www.hpts.ws/"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;HPTS
2011&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; was &lt;/font&gt;&lt;a href="http://mvdirona.com/jrh/TalksAndPapers/KannanMuthukkaruppan_StorageInfraBehindMessages.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Storage
Infrastructure Behind Facebook Messages&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; by &lt;/font&gt;&lt;a href="http://www.facebook.com/Kannan"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Kannan
Muthukkaruppan&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;&lt;?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /&gt;.
In this talk, Kannan talked about the Facebook store for chats, email, SMS, &amp;amp;
messages. 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;This high scale storage system is based upon &lt;/font&gt;&lt;a href="http://en.wikipedia.org/wiki/HBase"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;HBase&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt; and
Haystack. HBase is a non-relational, distributed database very similar to Google’s &lt;/font&gt;&lt;a href="http://labs.google.com/papers/bigtable.html"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Big
Table&lt;/font&gt;&lt;/a&gt;&lt;font color=#000000 size=3 face=Calibri&gt;. Haystack is simple file
system designed by Facebook for efficient photo storage and delivery. More on Haystack
at: &lt;/font&gt;&lt;a href="http://perspectives.mvdirona.com/2008/06/30/FacebookNeedleInAHaystackEfficientStorageOfBillionsOfPhotos.aspx"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;Facebook
Needle in a Haystack&lt;/font&gt;&lt;/a&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;In this Facebook Message store,
Haystack is used to store attachments and large messages.&lt;span style="mso-spacerun: yes"&gt;&amp;nbsp; &lt;/span&gt;HBase
is used for message metadata, search indexes, and small messages (avoiding the second
I/O to Haystack for small messages like most SMS).&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;Facebook Messages takes 6B+ messages
a day. Summarizing HBase traffic:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;75B+
R+W ops/day with 1.5M ops/sec at peak&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;The
average write operation inserts 16 records across multiple column families&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;2PB+
of cooked online data in HBase. Over 6PB including replication but not backups&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;All
data is LZO compressed&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l1 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Growing
at 250TB/month&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;The Facebook Messages project
timeline:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;2009/12:
Project started&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;2010/11:
Initial rollout began&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;2011/07:
Rollout completed with 1B+ accounts migrated to new store&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Production
changes:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;2
schema changes&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo2" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Upgraded
to Hfile 2.0&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;They implemented a very nice approach
to testing where, prior to release, they shadowed the production workload to the test
servers.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/FacebookMessagesShadowTesting1.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;After going into production the
continued the practice of shadowing the real production workload into the test cluster
to test before going into production:&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font size=3&gt;&lt;font color=#000000&gt;&lt;font face=Calibri&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;&amp;nbsp;
&lt;/p&gt;
&lt;p&gt;
&lt;img border=0 src="http://perspectives.mvdirona.com/content/binary/FacebookMessagesShadowTesting2.jpg"&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font face=Calibri&gt;&lt;font size=3&gt;&lt;font color=#000000&gt;The list of scares and scars from
Kannan:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Not
without our share of scares and incidents:&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;s/w
bugs. (e.g., deadlocks, incompatible LZO used for bulk imported data, etc.) 
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;§&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;found
a edge case bug in log recovery as recently as last week!&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;performance
spikes every 6 hours (even off-peak)!&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;cleanup
of HDFS’s Recycle bin was sub-optimal! Needed code and config fix.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;transient
rack switch failures&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Zookeeper
leader election took than 10 minutes when one member of the quorum died. Fixed in
more recent version of ZK.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;HDFS
Namenode – SPOF&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;flapping
servers (repeated failures)&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Sometimes,
tried things which hadn’t been tested in dark launch!&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Added
a rack of servers to help with performance issue&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;§&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Pegged
top of the rack network bandwidth!&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;§&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Had
to add the servers at much slower pace. Very manual .&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1.5in; mso-list: l0 level3 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Wingdings; mso-bidi-font-family: Wingdings; mso-fareast-font-family: Wingdings"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;§&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Intelligent
load balancing needed to make this more automated.&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;A
high % of issues caught in shadow/stress testing&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Lots
of alerting mechanisms in place to detect failures cases&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Automate
recovery for a lots of common ones&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 1in; mso-list: l0 level2 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: 'Courier New'; mso-fareast-font-family: 'Courier New'"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;o&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Treat
alerts on shadow cluster as hi-pri too!&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="TEXT-INDENT: -0.25in; MARGIN: 0in 0in 0pt 0.5in; mso-list: l0 level1 lfo1" class=MsoListParagraph&gt;
&lt;font color=#000000&gt;&lt;span style="FONT-FAMILY: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol"&gt;&lt;span style="mso-list: Ignore"&gt;&lt;font size=3&gt;·&lt;/font&gt;&lt;span style="FONT: 7pt 'Times New Roman'"&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp;&amp;nbsp; &lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;font size=3&gt;&lt;font face=Calibri&gt;Sharding
service across multiple HBase cells also paid off&lt;o:p&gt;&lt;/o:p&gt;
&lt;/font&gt;&lt;/font&gt;&lt;/font&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;o:p&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;&amp;nbsp;&lt;/font&gt;
&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt;font color=#000000 size=3 face=Calibri&gt;Kannan’s slides are posted at: &lt;/font&gt;&lt;a href="http://mvdirona.com/jrh/TalksAndPapers/KannanMuthukkaruppan_StorageInfraBehindMessages.pdf"&gt;&lt;font color=#0000ff size=3 face=Calibri&gt;http://mvdirona.com/jrh/TalksAndPapers/KannanMuthukkaruppan_StorageInfraBehindMessages.pdf&lt;/font&gt;&lt;/a&gt;
&lt;o:p&gt;&lt;/o:p&gt;
&lt;/p&gt;
&lt;p style="MARGIN: 0in 0in 0pt" class=MsoNormal&gt;
&lt